Steel, industrial plants, tools, engines, machines, wheels – the brand’s universe as well as its designs are strongly inspired by those elements. The products design is a result of these inspirations in combination with high end production and complex construction. It is a merger of contrasting materials and styles in harmony. The products clearly target individuals with high demands in regards to design, quality and uniqueness.

The wristwatches of SEVENFRIDAY are built on two major elements – the box and the interface. The box made of stainless steel is of a complex construction and protective casing. The shape and style lie between modernity and classic and creates an exciting atmosphere. The case is surrounded by the animation ring made of aluminium, catering additionally to the haptic and visual senses.

In the box you find the interface which consists of hands, discs, dial and movement. The indicators are designed and arranged in way to bring the complexity of the movement to the surface. The dial alone is made of 5 separate pieces / layers with eleven different applications. The complex construction attracts and fascinates the spectator while still maintains the legibility of the time reading.

A variety of materials, finishing and colours completes the uniqueness of the collection and takes the user on a tour of on-going discoveries.

The P1, cool and slightly restrained in the colouring symbolizes the present industrial aesthetics, the “Industrial Essence”. For this reason the colours silver, black and rhodium are mainly used.

The P2, warm and with strong colouring of copper gives a hint on the beginning of the industrial times, the “Industrial Revolution”. Also the various shades of grey used in combination with the various finishing are a testament to this relevant époque.