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Through the looking glass

4/20/18 6:02 PM

Think of mechanical watches and a myriad of minuscule components come to mind. S...

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Valentine's Day 2018

2/8/18 11:12 AM

The celebratory spirit in the air seems stronger this February with Valentine’s ...

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25 Days of Christmas Week 5

12/20/17 10:52 AM

The final five days before Christmas are the busiest period for gift shopping. I...

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25 Days of Christmas Week4

12/15/17 5:01 PM

By the end of this fourth instalment, we will have featured 20 different watches...

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25 Days of Christmas Week 3

12/11/17 12:47 PM

How time flies, a blink of an eye and we're twenty days away from 2018. So much ...

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25 Days of Christmas Week 2

12/5/17 3:18 PM

Continuing our 25 Days of Christmas selections, we've picked out watches from Ge...

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25 Days of Christmas Week 1

11/30/17 5:22 PM

With Christmas less than a month away, join us as we celebrate 25 Days of Christ...

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Alexander Shorokhov founded the brand Alexander Shorokhoff in 2003, nine years a...

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Watches 101 - Movement

10/9/17 3:51 PM

Introducing a new mini-series - Watches 101 where we highlight the different com...

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Microbrands form a niche segment in the watch industry that has been long domina...

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If you’ve ever wondered how a mechanical alarm sounds like, find out now in our ...

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LACO Blaue Stunde

Mention “pilot watches” and immediately, a few brands spring to...

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Rain or Shine...

8/2/17 4:08 PM

The water resistance printed on the case back of a watch is often a source of co...

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As we celebrate our nation’s 52nd birthday, we take time to celebrate all things...

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The world of watches is an interesting one, with THE exhibition of the industry...

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Ever wished you had a watch that you could wear to all (if not most) occasions –...

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Making a Case from the Back

1/31/17 6:09 PM

Imagine being able to gain an exclusive view into the inner workings of the huma...

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As Christmas draws ever closer, we wrap up our 12 Days of Christmas series with ...

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Colours have a profound impact on us. Look at how Christmas lights and its vibra...

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A common thread can be found for all the watches that has been recommended by th...

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“Just one?!” was Geok Leng’s initial reaction when faced with this seemingly dau...

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A certain Messrs Don Draper once said, “Make it simple, but significant.” That c...

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Our interests and experiences, at times, do play a role in influencing our choic...

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Five days gone and on the sixth, Fynn is here to share with you her Christmas pi...

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While Sophia has an affinity for Alexander Shorokhoff pieces, Eddy on the other ...

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On the fourth day of Christmas…

It seems like Sophia has a thing or two for Alexa...

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You probably will remember CY giving his Staff Picks’ recommendation back in Feb...

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You hear the jingles; you see the merry lights and decorations out and about; an...

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The Human Touch

11/29/16 4:18 PM

The Human Touch

When we think of machine made watches, what comes to mind is the ...

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Beyond Watches

10/25/16 2:10 PM

More often than not, the watch is the star on the wrist. It receives the most am...

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Because SEVENFRIDAY is about living your passion. 

Get set for a night of special...

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Because a picture paints a thousand words.

 Laco Erbstück

 

Sturmanskie Mars


Otium 0...

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The new generation of SEVENFRIDAY watches are equipped with Near Field Communica...

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The Patina Diary Part II

8/4/16 7:09 PM

Last month, we introduced bronze watches in “The Patina Diary”. In it, we talked...

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The Patina Diary

7/14/16 12:32 PM

Bronze watches can be seen as an interesting and niche segment of various watch ...

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With Father’s Day just around the corner, let us take some time to appreciate th...

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With Mother’s Day less than a week away, many might wonder what’s the best gift ...

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Did you know?

A long, long time ago, Singapore came under attack by swordfish in ...

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WATCH ON MY WRIST: ASAPH

3/2/16 3:22 PM

Meet Asaph. Part of Red Army Watches since 2012 – first on the retail team and n...

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Gong xi fa cai! With the Lunar New Year festivities in full swing, let’s not for...

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With Chinese New Year (CNY) just around the corner, the frantic rush of getting ...

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STAFF PICKS FOR VALENTINE’S DAY: JAS

With Valentine’s Day a week after Chinese Ne...

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Brand Stories: Point Tec

7/8/15 12:36 PM

Over the course of the next few months, we will be revisiting the background of ...

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Whether or not you know exactly what a NATO strap is, chances are you’ve definit...

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Introducing the caliber NE88, a potential game changer in the watch industry

A br...

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On 24 October 2014, we opened our doors at red dot Traffic where we have been ba...

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Designed in Italy and made in Switzerland, the Giuliano Mazzuoli brand of timepi...

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Leading online French watch news site, Montres de Luxe, recently featured our La...

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One of the latest additions to Red Army Watches' portfolio, Atop Watch, was rece...

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In our daily encounters with customers, we often get asked this question: “Do yo...

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RAW Play Time

8/22/13 2:01 PM

What do watches and toys have in common?  It’s a long list of similarities depen...

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Thank God It's Sevenfriday!

7/11/13 4:09 PM

Steel, industrial plants, tools, engines, machines, wheels – the brand’s univers...

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