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25 Days of Christmas Week 3

12/11/17 12:47 PM


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25 Days of Christmas Week 2

12/5/17 3:18 PM


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25 Days of Christmas Week 1

11/30/17 5:22 PM


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Alexander Shorokhov founded the brand Alexander Shorokhoff in 2003, nine years after establishing Poljot International in 1994. After a successful stint at watch manufactory Poljot International, Shorokhov was driven to set up his own company in his pursuit for higher standards of quality, workmanship and design.

Alexander Shorokhoff Leo Tolstoy

Russian German Style

Based in the small idyllic town of Alzenau, Bavaria Germany, Alexander Shorokhov opted to name his eponymous brand Alexander Shorokhoff. The double “ff” at the end emphasizes his Russian roots and the brand’s historic background. As a world citizen, Shorokhov’s watches feature an eclectic mix of ideas and inspirations. His greatest source of inspiration, however, stems from his Russian roots – Alexander was born in Moscow, Russia. The brand artfully combines rich and deeply pronounced Russian millennial art and cultural history with German precision and engineering prowess. The result is three main collections in the brand: (1) Heritage, (2) Avant-garde and (3) Vintage; each with its own unique identity

Art on the wrist

The slogan Art on the wrist was coined to convey perception, inspiration and emotions via unique and creative expressions in form of a watch. At Alexander Shorokhoff, watches are not only timepieces – it is a window to offer a glimpse into watchmakers’ souls where creativity comes true. The Heritage collection is a direct tribute to Russian art and culture of the 19th century such as Tolstoy and Tchaikovsky. The Avant-garde collection, on the other hand, concentrates solely on design combining Russian suprematism (geometric shapes painted in a limited range of colors) with various design forms and elements. The Vintage collection resides within the Avant-garde collection. It celebrates watches of the days of yore, not only in its design but also through the use of watch movements with historical value or which are no longer in production.

Alexander Shorokhoff Winter

Obsession for perfection

A signature of Alexander Shorokhoff is the brand’s relentless pursuit for perfection. With a great emphasis placed on quality, art and workmanship of the watch, each Alexander Shorokhoff watch is made by a single watchmaker from start to finish. The watchmakers are responsible for hand refining the watch movements to assembling the watch and finally regulating and testing the watch. Each watch warranty bears the signature of the watchmaker with other technical recordings of the watch.

Posted in Stories By Red Army Watches

Watches 101 - Movement

10/9/17 3:51 PM

Introducing a new mini-series - Watches 101 where we highlight the different components found in a watch. Along the way, we'll cover names of different components, common misunderstandings and how some of these components work. We kick off the series with a segment on Watch Movements in the video below.

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Microbrands form a niche segment in the watch industry that has been long dominated by brands with years of expertise, tradition and history. The past decade has seen the rise of microbrands as they gain traction in the watch industry due to a variety of reasons including, but not limited to the oft-batted around consumer fatigue with overpriced luxury watches; the lowered barriers to entry for watch production; the Internet and the rise of interest groups on Facebook enabling easier and rapid sharing of knowledge and information; the availability of platforms such as Kickstarter to obtain funding and facilitate selling of microbrands.

So what is a good microbrand watch to add to your collection? We give you 3 reasons why you should pick something from homegrown microbrand, Zelos Watches.

Local Brand with Global Appeal

Founded in Singapore, Zelos Watches went against the odds and banished misconceptions of micro brands when it made its mark in the watch industry after bursting on the scene in 2014. With the help of Kickstarter, Zelos Watches announced itself onto the big stage when its first three models: Helmsman, Chroma and Abyss garnered legendary status for their individual target fundings – 273%, 350% and 650% respectively. Achieving these figures wasn’t down to luck or coincidence; Zelos had established itself as a cult brand in the making. 

Build Quality 

If we needed to sum up Zelos Watches’ blueprint for success simply, it would be that the brand focuses on conceptualising, designing and manufacturing well made watches. By sticking to these basics, Zelos Watches essentially makes watches that people want to wear. With the foundations laid in the brand’s formative years, Zelos Watches has since evolved and started to incorporate cutting edge materials, such as meteorite dials, Damascus steel and ceramic bezel inserts into its newer watch designs.

Edgy Designs

Watch manufacturers with age-old histories generally have forged-and-stuck-to unique identities, from which they do not deviate significantly. Microbrands, on the other hand, are afforded the luxury to freely experiment with different watch designs, shapes or styles. This fluidity often results in edgy designs that are like a breath of fresh air in the watch community.

Zelos Hammerhead "Road Trip"

Take the Zelos Hammerhead, for example. Already a success on its own, an exclusive limited edition of this popular, utilitarian dive tool watch was recently launched in collaboration with Watch Wonderland, Red Army Watches’ latest brainchild. Finished in Zelos’ signature bronze case, the Zelos x Watch Wonderland Hammerhead 1000m ‘Road Trip’ is styled after the café racers of the 60s and draws inspiration partly from Jack Kerouac’s “On the Road”.

Curious to find out more? Head over here!

To pre-order:

About Watch Wonderland

Watch Wonderland, a revolutionary concept in timepiece retail, aims to revive the fun in watch collecting. The curation process is a deliberate one, which focuses on a balance between interesting aesthetics and build quality. Watch Wonderland promises to redefine experiential retail, and seeks to entice new and seasoned collectors alike.

Watch Wonderland is located at Suntec City and will open early November 2017.



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If you’ve ever wondered how a mechanical alarm sounds like, find out now in our video below. 

Sturmanskie Strela Alarm

The Strela Alarm by Sturmanskie holds a special place in our hearts. In this tech-driven world that we live in today, how charming is it to own a mechanical watch with an alarm complication that sounds nothing like the beeping of the alarm found in your digital or smart watch – or more commonly now, your mobile phone? As you’ve experienced first-hand, the alarm complication on the Strela Alarm sounds more like crickets chirping in the wild – and you can’t beat the nostalgia it stirs up.

Sturmanskie Strela Alarm GMT

Russian watchmaker, Sturmanskie, is perhaps best-known as the watch the first cosmonaut, Yuri Gagarin, wore to space on his historical space expedition on 12 April 1961. Till date, Sturmanskie watches' design revolves around space designs.

It wasn’t too long ago in 2015 when Sturmanskie started releasing more watches with updated designs. One particular collection that stood out was the Open Space collection, with a series of designs that were both fresh and trendy. Throw in a healthy mix of mechanical and quartz pieces, there was something for everyone looking to own a Russian watch.

Open Space Auto Bracelet

What particularly stood out for the Open Space 2015 was its sporty look. The Open Space collection tends to be more reserved but Sturmanskie opted for something drastically different in 2015. Sturmanskie bumped up the case dimensions to 42mm, threw in a steel bracelet and a pair of oversized hands for a masculine look. This was definitely one of the standout pieces from 2015. 

Sturmanskie Open Space

Open Space Quartz Chronographs

Minimalist or retro designs continue to be the go-to designs for watch manufacturers. Two pieces from the Quartz Chronograph hit the bull’s eye - one with a minimalist approach while the other was a faithful reinterpretation of a cult favourite from the early years. 

A watch with a clean, symmetrical Bauhaus-inspired dial tends to be a winning formula. Throw in a sunburst black dial and the Open Space chronograph is a smart looking accessory that complements virtually all outfits. If retro is your style, the cream dial chronograph will probably hold a stronger appeal. Inspired by the Strela Chronograph, it shares a similar dial layout with the subtle use of red print as well as the tachymeter and telemeter scales.

Sturmanskie Open Space Chronograph

Sturmanskie Open Space Chronograph

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LACO Blaue Stunde

Mention “pilot watches” and immediately, a few brands spring to mind. LACO is definitely one of them. But it isn’t just another pilot watchmaker. Here are 3 reasons why you should pick LACO.

1. Rich history

LACO Uhrenmanufaktur was founded in 1925 in the idyllic town of Pforzheim, Black Forest. In the 1940s, LACO was one of five manufacturers commissioned by the Ministry of Aviation to produce chronometer watches for the German Air Force. The watches bear the engraving “FL 23883” on the case to certify them as navigation devices. Its storied history has led LACO to become inextricably linked to pilot watches.

2. Made in Germany

The “Made in Germany” tag is often associated with first-class workmanship, innovative technology or high precision. With its small but experienced team of watchmakers, LACO focuses on producing handmade watches with an emphasis on quality – and not quantity – to honour the “Made in Germany” tag. 

3. More than just pilot watches

Though LACO has deep histories with the German Air Force, it isn’t a one trick pony limited to producing pilot watches. Pilot watches, without a doubt, form the core collection of LACO but the watchmaker also produces other collections ranging from reinterpreted aviator watches, purist Bauhaus style watches, and sporty chronographs to rugged military watches. There’s definitely something for everyone from LACO.


Posted in Stories By Red Army Watches

Rain or Shine...

8/2/17 4:08 PM

The water resistance printed on the case back of a watch is often a source of confusion for many watch wearers. The common misconception is the depth printed is the literal depth a watch can go to, i.e., a watch with a 50m resistance can go up to 50m deep. This really isn’t the case. What a water resistance rating means is that the watch is able to withstand 50m worth of pressure.

As a general guideline, watches with 30m or 50m water resistance can be exposed to light splashes of water while washing hands. Watches with 100m water resistance, ideally with a screw-down crown, can be used for recreational swimming. Watches with 200m water resistance can be used for recreational diving; while watches used for professional diving should be rated to 300m or more.

How does this relate to Singapore’s weather, you ask? Well, rain or shine pretty much sums up Singapore’s climate but the unpredictability of the climate poses a conundrum for us folks when we dress for the day. As we witnessed the mercury rise mercilessly towards the end of July and the start of August, that dry spell came to an abrupt end as the heavens opened and lashed rain upon us, to the extent that some of us wished for the blazing sun again.

At times, these drastic climate changes occur in a single day. What if we’re ever caught dead in a torrential rain while wearing a watch with less than adequate water resistance? Is it able to hold up to such conditions? We picked out a few watches with 100m water resistance that we feel is well suited to face Singapore’s tropical weather head on. Why 100m? Because we’re kia si, aka better be safe than sorry! 

Schaumburg Urbanic 2

With a clean, unobtrusive dial combined with a beefy sports case, a modern sports watch is how we’d describe the Urbanic 2. Its monochromatic colour is a smart option that allows you to easily wear it to the gym, the office and finally a poolside party seamlessly. With its more-than-adequate water resistance, you needn’t be too worried in case you’re thrown into the pool as part of the party shenanigans.

Zeppelin Night Cruise

The Night Cruise by Zeppelin is aptly named for its all-black sporty design, which incidentally is one of the most popular styles in the watch market. Hints of red and white accents for the hand, day and power reserve indicators offer maximum legibility. With a water resistance of 100m and a rubber strap, it’s clearly a watch designed to take on both wet and dry weather with ease.

Junkers Tante

If you recall our previous piece on watches that could fit just about all occasions, the Tante is one that would easily fit into that category. However, since we only wanted to highlight 3 watches back then, the Tante was reserved for another time i.e., now. A beautiful corrugated dial design, a slim case profile and modest case diameter makes it an ideal everyday watch. But what seals the deal really, is the sapphire crystal and a 100m water resistance that is sure to withstand more than just a drizzle.

Posted in Stories By Red Army Watches

As we celebrate our nation’s 52nd birthday, we take time to celebrate all things Singapore. With National Day falling on 9th of August, here are 9 things Singaporean about Red Army Watches aka RAW.

1.   RAW is first and foremost a homegrown watch retailer, borne out of a passion for mechanical watches – and for fanning the flames of this passion in Singapore and the region. From our first store in Millenia Walk in 2004 (where we still are, to this day), we now have 4 stores in Singapore, 4 in Malaysia, 3 in Indonesia, 1 in Brunei – and our very own e-store ( And we remain constantly on the lookout for new places to set up exciting new concepts to make watch shopping relevant and fun for you!

2.   RAW is a strong supporter of local brands. Longtime stalwart of the Singapore watch industry, Azimuth, has its very first store-in-store in Krasnaya at ION Orchard. Other Singapore watch and accessories brands in RAW’s portfolio include popular microbrand Zelos Watches, J.Monteiro, Orodeus, The J.Myers Company, to name but a few. 

3.   RAW’s support for all things local extends beyond watch and watch accessory brands. Did you know? RAW’s Krasnaya was conceptualised as a Watch Art Gallery and we worked with local artists to come up with its unique interior design. We also had the good fortune to work with renowned visual engineer, Clog Two, through SEVENFRIDAY Singapore to produce our very own artwork.

Azimuth Crazy Rider

Azimuth Crazy Rider

4.   Azimuth is perhaps the godfather of all Singapore based watch brands. Their founders Christopher and Alvin defied the odds, blazing the path for future local watch brands. Several pieces in the Azimuth collection pay tribute to Singapore such as the Back in Time Singapore editions. Did you know the Azimuth logo is an abstract interpretation of a mechanical watch’s hairspring? It exemplifies Azimuth’s strength in creating mechanical watches. 

5.   Elshan Tang founded Zelos with a belief that great timepiece designs should not be confined to luxury brands. Zelos launched 3 models on Kickstarter – first with the Helmsman, followed by the Chroma and the Abyss. The Abyss garnered a whopping 650% of its campaign target funding.

6.   Singapore’s very own King of Jazz, Jeremy Monteiro, founded and launched his own eponymous watch collection in 2016. Being a renowned jazz pianist, the ebony and ivory coloured dials of the J. Monteiro watches represent the piano keys. His passion for watches started when his father presented him with a Tissot watch when he turned 16. Jeremy went on to do the same when his own son turned 16 as well.

Orodeus OD1-5

7.   Orodeus is a fairly new kid on the Singapore watch brand block. The homeboy is unpretentious – stating upfront that there is no history, no vision to it; rather Orodeus is simply an enigma of sorts… Did you know? The protagonist on Orodeus’s comic inspired box is Captain OD, flanked alongside him is his intelligent pet robodog, Deus. The shield Captain OD is holding is the shape of the watch’s automatic winding rotor.

J. Myers Brusso Strap and watch holder

8.   The J. Myers Company is home to a team of leather artisans, dedicating their passion to producing handmade leather goods in Singapore. In a workshop tucked away in heritage-steeped Joo Chiat is where Kenneth, Jeremiah and Khairul craft the handmade pieces. Red Army Watches is extremely proud to be able to commission a selection of watch straps and watch holders made from the finest leather. Be sure to check out the exclusive collection in any of our Red Army Watches boutiques.

9.   Red Army Watches has collaborated with STOWA, one of the five original manufacturers and suppliers of pilot watches to the German air force, to produce limited edition watches only for the Singapore market. Thus far 2 collections inspired by Singapore’s heritage have been released. The first being the Lady Chin Swee Flieger edition inspired by oriental pin-up girls released in 2014, followed by the Singapura Red Hill Marine edition that retells the legend of Bukit Merah released 2 years later.

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The world of watches is an interesting one, with THE exhibition of the industry, BaselWorld, taking place in March accompanied by a flurry of activities on magazines and watch blogs. But new arrivals showcased during BaselWorld typically only start appearing in shops from June onwards, at the earliest. So while this piece might seem long overdue, it's actually quite timely.

We can’t help denying that it is with a ripple of excitement that we unveil the BaselWorld 2017 watches from Vostok Europe. Let’s dive in for a quick look at the new collections.


The Energia is without a doubt the major release for Vostok Europe in 2017. After making its debut 9 years ago, Vostok Europe has re-released the Energia with several updates such as an integrated helium release valve, a tritium pearl encased in a sapphire capsule on the rotating bezel, tritium tubes laid in v-shaped reflective holders for maximum illumination and a set of redesigned lugs.

Energia PVD

Energia Bronze

Energia Stainless Steel

The Energia is currently available in stainless steel, PVD or bronze cases. Each Energia watch comes in its very own XL dry box, which can be repurposed as a watch storage case, strap changing tool and a set of leather and silicone straps.


The multi-functional Lunokhod 2 gets a cleaner dial layout, thanks to its new movement, the S. Epson YM86. The movement features a perpetual calendar with date, month and leap year indication on the inner chapter ring, a day register, a 24-hour chronograph and an alarm function. The multi-functional Lunokhod 2 is available in PVD Yellow, Stainless Steel Yellow and Stainless Steel Orange.

 Lunokhod PVD Yellow

Lunokhod Stainless Steel Yellow

Lunokhod Stainless Steel Orange

Other new models include the Almaz bronze with 2 different dial colours – brown or grey and the Lunokhod Grand Chrono with a blue PVD case and matching blue dial and a black PVD case with a grey dial.

Almaz Bronze Grey

Lunokhod Grand Chrono Blue PVD

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Ever wished you had a watch that you could wear to all (if not most) occasions – work, parties, formal events or everything else in between? While sartorial rules have blurred over the years, you might not want to be caught dead wearing an overly chunky watch to a boardroom meeting, lest you stand out for the wrong reasons.

Fret not though; we’re here to help with three watch selections. The three watches we’ve picked measure 40mm in diameter and are cased in stainless steel, versatile enough for just about any occasion.

Corniche Heritage 40 Visage No. 2

The Visage is unmistakably formal looking, thanks to its sharp dauphine hands and slim profile. The Visage definitely looks the part when worn under a sleek suit for the office or boardroom meetings. However, don’t be afraid to dress it down. The applied Arabic numerals has a sort of playful tone that brings down the formality by just a notch, making it a good option for smart casual outfits as well. Its neutral grey ensemble is versatile enough to match most colours in your #OOTD. 

March LA.B AM1 Forest

The AM1 Forest by French makers March LA.B is perhaps the watch you could wear to all occasions. The watch is rated to 100 meters of water resistance so go ahead and have drinks in the swimming pool at the beach bar, wearing the AM1 Forest on your wrist. Its dark green coloured dial and steel bracelet makes it a fail-safe option when matching with various outfits for work, play, or formal events. The watchcase is a far cry from the usual watchcases with its multi faceted design, making it an excellent conversation starter at dour meetings.

Junkers Bauhaus

As the name suggests, the Bauhaus is minimalistic by nature. Its retro design references and colour combination of silver and rose gold makes it the least formal looking of the lot. While it feels most at home when paired with casual shirts and denim or chino pants, you could still wear it for formal occasions with a simple trick. Depending on your outfit, a switch to a darker coloured strap would transform the Bauhaus to a dressy option for formal events. Its slim case allows it to slip under a cuff effortlessly as well.

To end, we would not recommend wearing the Visage or Bauhaus for sportier occasions due to the nature of the watchcase construction. The slim case profile of both watches and lower water resistance make them less robust, and more susceptible to damages caused by strong impacts and shocks. Well, we did say we’d recommend three watches for just about any – but not all – occasions this time!

Till next time…

Posted in Stories By Red Army Watches

Making a Case from the Back

1/31/17 6:09 PM

Imagine being able to gain an exclusive view into the inner workings of the human body. Perhaps what first comes to mind is potential gore but more likely than not, your curiousity would be piqued by this experience.

A watch’s open case back offers precisely that: an opportunity to satisfy this curiousity by allowing a peek into the mechanical wonderland that works harmoniously to record and track this entity we call time. The viewing experience offered by an open case back is immense; from observing how the little gears and levers work to showcasing different forms of decorations that watch manufacturers painstakingly apply by hand on the watch movements.

Today, we will take a closer look at two automatic and hand-winding watches.

Itay Noy X-Ray

The Itay Noy X-Ray displays an X-ray view of the frozen mechanism. It features motifs of technical drawings based on the hand-winding Unitas movement found inside the watch. The watch dial is then hand painted by Itay Noy with enamel.

Itay Noy chose to keep the decorations on the movement minimal to strike a visual balance between the intricacies of the painted watch dial and the watch movement. The movement is still beautifully decorated with Cotes de Genève and perlage.

Schaumburg Unikatorium Art 15

The Schaumburg Unikatorium combines the ideals of artful handcrafting and elegance. Produced in very limited quantities each year, the movement of the Schaumburg Unikatorium is ornately skeletonised, leaving behind the essential portions of the movement. It is then finely engraved and polished.

The upper half of the movement making up the watch dial is rhodium plated while the bottom half is gold plated. The final result is a spectacular masterpiece when viewed from the front and back.

Junkers Eisvogel

The Junkers Eisvogel is a new collection from German watch manufacturer, Junkers. The Eisvogel is simple but tastefully executed in terms of design, colour and size. It features a subsidiary small seconds hand and a date window.

The decorations of the Sellita SW290 inside the watch are more industrial than ornate when compared to the three other watches showcased.

Alexander Shorokhoff Fedor Chronograph

The Alexander Shorokhoff Fedor Chronograph is part of Alexander Shorokhoff’s Heritage collection. The movements of the watches are finished to the highest degree. The Fedor Chronograph features an automatic chronograph and a power reserve indicator.

Flipping the watch around, the intricacies of the engravings immediately strikes you. The individual components are engraved and polished before the assembly of the movement. You can just imagine the amount of time and effort the watchmaker has dedicated to the crafting of the watch.

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As Christmas draws ever closer, we wrap up our 12 Days of Christmas series with Sugi.

“The watch commands a strong presence on one's wrist with its fully round and thick lugless case without crossing the boundary of being hideous. This is because the minimalistic dial design and uniformed case finishing balances the watch,” says Sugi of his watch of choice.

The watch in question is none other than the Manometro by Giuliano Mazzuoli.

“It first caught my attention during its launch 10 years ago because of its fresh design. 10 years on, the design of the Manometro is still as iconic as ever.

Mr Giuliano Mazzuoli is someone whom I relate strongly to. Not only does he own and run his business, Mazzuoli also plays a direct role in the creative and design process; something that I also enjoy doing at Red Army Watches.”



We hope you’ve enjoyed these recommendations put together by us over the past two weeks. From the Red Army Watches team, we’d like to wish one and all a Merry Merry Christmas and a Happy New Year!

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Colours have a profound impact on us. Look at how Christmas lights and its vibrant colours cheer us up as we welcome Christmas and soak up the festivities.

“A world without colours would be boring.” That’s why Fatima chose the Alexander Shorokhoff Equa. ‘Though not in the traditional Christmas colours, it is more than capable of lifting moods. The mother of pearl dial gives the watch a touch of elegance. The Equa is a 24 hour watch, I like how Shorokhoff cheekily inversed the 24 hour scale; to have 12 noon positioned at the top instead of the bottom.”

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A common thread can be found for all the watches that has been recommended by the Red Army Watches team to date – stainless steel cases. Not with this next pick by Asaph though.

“When I had the chance to hold the Sturmanskie Gagarin Vintage Titanium watches in my hand for the first time, it blew my mind. I thought Sturmanskie hit the home run when they unveiled the Vintage collection last year, but they’ve outdone themselves with this new collection.  The monochromatic colour of the titanium case and dial screams no-nonsense utilitarian.”

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“Just one?!” was Geok Leng’s initial reaction when faced with this seemingly daunting task of picking only one watch from our close to 20 brands of watches.

“In many ways, when it comes to gifting – be it for your loved ones or yourself – you can’t really go wrong with SEVENFRIDAY. The design, quality, price, brand philosophy and the fact that it’s a gift that can be shared between a couple all stand it in good stead.

That said, if I really have to pick just one, I’d go with the LACO Mission Manx Limited Edition. LACO is well known as a flieger watch producer but they also put out other well-crafted pieces such as this chronograph. I love the story behind this collectible watch as well as the vintage vibes it channels. The piece essentially pays tribute to Georg “Cast Iron” Meier’s feat in 1939. Meier on his 500cc BMW Kompressor finally wrenched the highly coveted and competitive Senior TT class victory from British racers who had won the challenging Isle of Man Tourist Trophy for three decades!

There are only 49 pieces available worldwide to commemorate Meier’s race number. Details such as the cream/black colour of the dial which pays homage to BMW’s speedometer; the quality Shell Cordovan strap; and the German-made, buffalo leather roll designed to be used as a biker’s toolbag that the watch comes in all further enhance the covetable status of this watch. Wear a piece of history on your wrist with the Mission Manx…”

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A certain Messrs Don Draper once said, “Make it simple, but significant.” That coincidentally happens to be the guiding principle in Easmael’s Christmas pick.

“The J. Monteiro watch by local jazz pianist and watch enthusiast Jeremy Monteiro champions the Bauhaus design principles in style. The design is clean and timeless; while the case dimensions is suitable for everyday wear. The watch is ideal for just about anyone. And look at those killer lugs!”

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Our interests and experiences, at times, do play a role in influencing our choices. Jas, an avid comic reader, reveals why he chose the Orodeus OD1-3 as a giftable piece this Christmas.

“I love comics and was immediately drawn to the design of the Orodeus watch box. It’s unique and one of the best I’ve seen. You have to come by to see it for yourself! The watch itself is also nicely designed – from the geometrical case shape to the cross bar sitting across the dial and the luminous-filled numerals on the rotating discs. The Orodeus is perfect for someone looking for a watch that veers away from watchmaking traditions.”

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Five days gone and on the sixth, Fynn is here to share with you her Christmas pick. Just as the number 6 is of special significance to her, the watch brand she has picked supports a good cause.

“The transparent case back of the automatic March LA.B watches are tinted green. It isn’t merely about aesthetics. The colour green represents life; it expresses the will of the brand to assist associations in the work of suicide prevention. The design of the March LA.B Supreme is clean and classic. Ladies, you can’t go wrong with the black and gold colour combination.”

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While Sophia has an affinity for Alexander Shorokhoff pieces, Eddy on the other hand has a penchant for robust dive watches. His pick for Christmas is a classic of sorts, a Vostok Europe Anchar, for all you desk divers out there.

“I like watches that can withstand a beating and dive watches happen to be the perfect choice. Though it’s not a new offering from Vostok Europe, the Anchar is still regarded as a core model because of its all round quality and price. The tritium gas tubes make it stand out from other dive watches. Additionally, the pelican case that houses the watch doubles up as an unorthodox choice for storing jewellery or other knick-knacks because it is water- and dust-resistant.”

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On the fourth day of Christmas…

It seems like Sophia has a thing or two for Alexander Shorokhoff watches. After selecting a pair of Alexander Shorokhoff Alzenaus as a couple’s pick for Valentine’s Day, Sophia has selected (unintentionally) another Alexander Shorokhoff for Christmas.

“The whimsical patterns and colours on the dial give the Alexander Shorokhoff Plus Minus an edgy look. It is eye catching and definitely a conversation starter. Ladies who are on the look out for an oversized watch, this would be ideal for you. It is also a collector’s item as it is limited to 168 pieces worldwide!”

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You probably will remember CY giving his Staff Picks’ recommendation back in February. Always well dressed, it’s no surprise he picked the limited edition Corniche Heritage 40 Paloma Beach as his gift suggestion for Christmas.

“The watch is timeless; versatile enough to match your festive party outfits. Don’t be deceived by the seeming simplicity of the Corniche Paloma Beach at first glance. You’ll be surprised at the amount of attention the brand puts into the construction of the watch – from the steel and ceramic two-tone dial and the classic tricolore at 6 o’clock to the midnight blue leather strap.”

Shena is one of the longest serving member of Red Army Watches. Not surprisingly, the watch she has chosen as a suitable gift for Christmas carries a touch of nostalgia with it.

“The Sturmanskie Stingray reminds me of the older Moscow Classic watches we used to carry. The design of the case and crown is something you don’t come across very often. I was very happy to see the design revitalized by Sturmanskie and it’s a watch I’d happily recommend as a gift if you’re looking for something that’s masculine and unconventional in design.

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You hear the jingles; you see the merry lights and decorations out and about; and that is when you know that Christmas is truly upon us as 2016 comes to an end.  Getting right into the spirit of the festive season, the Red Army Watches team presents to you our take on the 12 Days of Christmas with our fave picks for the year!

On the first day of Christmas…

Kicking things off is the newest member of Red Army Watches, Evelyn. When approached for what she would pick as a gift suggestion, Evelyn was quick to pick out the Itay Noy Point of View I in red and gold.

“I like how the watch is limited to 99 pieces and individually handmade by Itay Noy himself. You can see how the minute indices are angled upwards, giving the watch a three-dimensional look that’s really unique. Also, the red and gold colours remind me of Christmas!”

Posted in Stories By Red Army Watches

The Human Touch

11/29/16 4:18 PM

The Human Touch

When we think of machine made watches, what comes to mind is the multitude of watch components manufactured consistently to perfection; or as close to perfection as possible. While these are totally acceptable and even welcomed in certain instances, there are some who may find these watches devoid of soul.

Handmade watches, on the other hand, are different. It has the soul and character of its maker and reflects the watchmaker’s creative process. What may seem like imperfections or inconsistencies are in fact variations inherent in a handmade item. No two pieces are made identical as a result.

Let’s take a closer look at three handmade watches from Red Army Watches’ collection.

Traveller by Schaumburg Watches

The Traveller is aptly named, thanks to the GMT counter at the 3 o’clock position. It allows the wearer to keep track of time in a different time zone. The watch dial is legible without superfluous details on the dial, something German watchmakers have understood and mastered.

Flipping the watch over is where the magic unfolds. The flinqué, perlage and engraved balance cork combine to form a stunning view of the beautifully hand decorated movement. Much of this is credited to master engraver Jochen Benzinger. Jochen specializes in the art of hand finishing, be it skeletonising, engraving or guilloché. He is part of the dynamic duo behind Grieb & Benzinger renowned for their luxury project watches. Schaumburg Watches and Benzinger have worked on a series of watches and this beauty here is one of them.

Carrara by Giuliano Mazzuoli

The case of the Giuliano Mazzuoli Carrara is made of Carrara marble, universally regarded as the most prestigious marble in the world. It was the very same marble Michelangelo used to create the stunning sculpture of David that proudly stands at the Galleria dell’Accademia of Florence – incidentally also where Mazzuoli hails from. Carrara marbles are characterised by the white color and dark gray veins of varying tones.

Each watchcase is handmade in Italy by master marble workers; first milled to the desired shape before being polished and buffed till it is soft and smooth to the touch. As no two blocks of marbles are the same, the resulting watchcases are unique.

ChronoGears by Itay Noy

The ChronoGears is one of Itay Noy’s latest creations, fresh from BaselWorld 2106. Apart from telling time traditionally through the hour, minutes and seconds hands, there are two ChronoGears that rotate around the dial clockwise and contains a central hand, the pointer. While one ChronoGear indicates 24 hours (am-pm) on the lower half of the dial, the second ChronoGear indicates 8 time situations – dawn, morning, noon, after noon, dusk, evening, midnight and night – on the upper half of the dial.

Itay Noy takes pride in the creation of his watches in Tel Aviv, Israel. He personally hand makes his watches, from the cutting of the hour indexes, to painting the watch dial or refining the watch movements. The ChronoGears is limited to 24 pieces worldwide; the plate depicting the serial number proudly sits at the bottom half of the dial.

Posted in Stories By Red Army Watches

Beyond Watches

10/25/16 2:10 PM

More often than not, the watch is the star on the wrist. It receives the most amounts of envious stares, oohs and ahhs; less so for its trusty sidekick - the strap. Like any great film, the lead actor/actress is as important as his/her support. The chemistry shared and the ways they complement each other allow magic to happen. That is true for watches too. A cheap flimsy strap might not do the watch justice but a beautiful calf leather strap, for instance, can elevate an average looking watch to a great looking watch.

Switching straps is a cost effective way to update or refresh the look of a watch. The choice of strap type, material or colour is a reflection of the wearer’s character.

We curated a few watches from our Red Army Watches boutiques and switched up the straps a little. We hope you enjoy the combinations as much as we enjoyed putting these together for you.

Paloma Beach by Corniche Watches

The Paloma Beach is Corniche’s latest addition. Limited to just 499 individually numbered pieces, it features a steel and ceramic two-tone dial complemented by the classic tricolour at six o’clock. The watch is paired with a midnight blue calf strap with crocodile embossing. The strap complements the blue steel hands and balances the coolness of the stainless steel case and two-tone dial watch dial.

Paired with a dark brown Hirsch Osiris strap, the strap is discreet with its fine pored leather upper, tone on tone seams and slight sheen. The result is every bit classic and understated.

The vegetable-tanned Hirsch Lucca strap is hand-lacquered to give it a nice sheen. It has a pull up effect that reveals lighter shades of brown as evident in the upper half of the strap. The effect intensifies as the strap is used over time, lending some flamboyance to the Corniche Paloma Beach.

Avant Garde Chronograph by Alexander Shorokhoff

The Alexander Shorokhoff Avant Garde Chronograph can be regarded as a sporty watch with its two-counter chronograph configuration. The watch dial is clean with oversized indexes in an iconic panda colour way. The tumbled black leather strap with contrast stitching matches the sporty appeal of the watch. The strap is exceeding supple as it is made from the same leather used by revered French fashion house, Hermès.

The chestnut coloured suede strap by Jean Paul Menicucci personifies casual Italian flair perfect for the weekends. It pairs well with the eggshell colour of the watch dial but yet doesn’t clash with the black chronograph counters.

The Hirsch James strapped on might seem like an ordinary strap at first glance. It is, however, a highly technical strap newly developed by Hirsch. As part of the Hirsch Performance collection, classic leather is combined with premium caoutchouc to give high standards of functionality, comfort, aesthetics and longevity.


Part of its fourth collection, the Q3/01 by SEVENFRIDAY is given a slight facelift with the regulator style configuration and date window. The racing inspired piece is paired with a black calf leather strap. Its no nonsense restrained appeal allows the subtle details of the watch to shine.

We created a custom metal bracelet made to fit all SEVENFRIDAY watches for good measure. The sleekness and hypoallergenic nature is a big plus for wearers. The two types of finishings – brushed and polished – alternating with each other on the links is similar to the finishing of SEVENFRIDAY watches. The heft of the bracelet is inherent from solid links making up the metal bracelet. 
Completing the metal bracelet is a top grade, two-sided DP buckle. The bracelet is available in black PVD (as pictured), stainless steel and rose gold.

Black and blue is a combination that shouldn’t work in theory, but if done correctly, it’s often to the benefit of both. Black looks more intense next to navy; that’s why we threw on a pair of Tunx Santo. Entirely handmade from start to finish, the strap is dyed to a deep shade of indigo with subtle shades of black, striking up a balance between the strap and the watch.

Now that you’ve had a look at some of the possibilities, what is the next strap change for your favourite timepiece?

Check out the range of watch straps we carry at Millenia Walk, Wisma Atria, ATRIX and Krasnaya at ION Orchard. Email with your enquiries.

Posted in Stories By Red Army Watches

Because SEVENFRIDAY is about living your passion. 

Get set for a night of specially curated experiences, brought to you by SEVENFRIDAY!

SF Live

Posted in Stories By Red Army Watches

Because a picture paints a thousand words.

 Laco Erbstück


Sturmanskie Mars

Otium 07 

Giuliano Mazzuoli Trasmissione Meccanica

SevenFriday V1/1

SevenFriday P1B/2

SevenFriday M1/3

Posted in Stories By Red Army Watches

The new generation of SEVENFRIDAY watches are equipped with Near Field Communication (NFC) chips, which are readable by NFC enabled devices. NFC is a method of wireless data transfer that detects and then enables technology in close proximity to communicate without the need for an Internet connection. Apple Pay and Google Wallet utilises NFC technology.

First rolled out with the launch of the V-series watches in the third quarter of 2015, the NFC chip is meant to assure owners of the authenticity of SEVENFRIDAY watches purchased. This is especially key in light of the rising number of fake SEVENFRIDAY watches in the market. 

The chip is depicted with a picture of a map, as seen on the caseback of the watch. From the V-series, new releases of SEVENFRIDAY watches come embedded with the chip. The NFC chip is also being gradually rolled out in existing SEVENFRIDAY models in phases through 2016 and 2017.

To register an NFC-equipped SEVENFRIDAY watch on Android devices, simply follow the instructions as seen in the pictures below.

Do note that iPhones and iPads are not NFC-enabled as yet. To register an NFC-equipped SEVENFRIDAY watch on iOS devices, snap a picture of the caseback with the serial number clearly shown. Send the image to SEVENFRIDAY using the app. SEVENFRIDAY will register the watch for you.

Remember: be aware of fake models and copies.

Posted in Stories By Red Army Watches

The Patina Diary Part II

8/4/16 7:09 PM

Last month, we introduced bronze watches in “The Patina Diary”. In it, we talked about bronze as a material and showcased how oxidation and patina affected the look of a bronze watch cosmetically.


This month, we continue on our bronze journey and explore how a brand new bronze watch develops patina over the course of a month with daily wear; almost like a “before and after” project. Part of the reason we decided to expand on the bronze journey is because Eddy recently picked up his second watch from Red Army Watches, which is a bronze watch. He was more than happy to be part of this mini project of ours.

Eddy joined Red Army Watches in May 2015. As an Aftersales Care Executive, Eddy is normally found tucked away behind the scenes in our Service Centre at ATRIX. Having previously been in the line of watch retail, Eddy decided to expand his interest in watches by branching into aftersales care.

“I get to be hands on with a watch and understand how the mechanisms work. It is both interesting and challenging at the same time because the mechanisms are so delicate.”

In choosing another watch to add to his collection, Eddy considered a few other watch options before finally deciding on the Heroic18. Apart from the Heroic18, Eddy owns a Vostok Europe Expedition that he picked up roughly a year ago. 

The watch on Eddy’s wrist is the Heroic18 M9600. It is essentially similar to the Heroic18 M9100 covered in the previous post, with the exception being the dial colour. The dial of the M9600 is black while that of the M9100 is gradient green; both dials are textured.

Heroic18 M9600

Why did you choose the Heroic18?

I remember the day I first saw it, it was love at first sight. But when I decided to pick up my second watch, I had doubts that this was the one as there were so many other good watches to select from. What won me over was the bronze case, and not to mention the specifications of the watch – from the domed sapphire crystal to the sandwich dial and screw-in crown, to name but a few.

What is the favourite feature or component of the Heroic18?

Definitely the bronze case. Having the hacking seconds hand is a bonus.

What do you think about bronze watches in general?

I like how the patina makes the watch unique to the wearer. It gives the watch a certain character unlike its stainless steel or titanium counterparts per se. It is this used, beat-up, rugged look that gives bronze watches their true beauty.

How do you feel seeing the evolution of the patina?

There’s a “rainbow patina” starting to develop on my watch. The “rainbow patina” is desirable for the subtle rainbow hues found on various metals including bronze. Normally, “rainbow patina” is achieved through artificial means by using various chemicals and heat colouring treatments. The colours achieved through these processes aren’t natural; so for me, I was thrilled to see the “rainbow patina” develop naturally on my watch.

Do you miss the original lustre or do you look forward to seeing the patina develop further?

I don’t miss the original look of my watch. In any case, there are ways to restore the original lustre of bronze; for example, by polishing.

There are articles on the Internet that talk about “forced patina”. Patina takes days, weeks, months and even years to develop naturally. “Forced patina” is essentially a shortcut to rapidly develop patina by exposing the watch to chemicals. What are your thoughts about this?

I came across these articles before and I’m open to the idea of “forced patina”. I think it will yield interesting patina results and it’s something I’d like to explore in the future.

We chronicled Eddy’s watch over the course of one month to see how the patina of his brand new watch developed when worn daily.

Original Lustre of M9600

Darkened Case After Patina Starts to Develop

Patina on Crown and Crown Guards

Subtle Patina on Bezel

Posted in Stories By Red Army Watches

The Patina Diary

7/14/16 12:32 PM

Bronze watches can be seen as an interesting and niche segment of various watch categories, if you’d like. While not new, bronze casing for watches has gained renewed vigour in recent years as mainstream luxury brands, such as Panerai, IWC and Tudor, are embracing the material with open arms.

The spotlight of this piece is on patina development in bronze watches. We cast our eyes on bronze watches with a focus on providing insight to how oxidation affects the look of your bronze watch cosmetically. We will showcase the patina development on a watch that has been worn and one that has purely been on display (i.e., with minimal human contact except for regular maintenance/checks). Before that, let’s find out a little bit more about bronze. 

What’s special about bronze?

Bronze is essentially an alloy of copper, tin and other metals (aluminum, zinc or nickel) in tiny quantities. A unique characteristic of bronze is that it develops a layer of patina, which results in colour changes. The development of patina is a natural process in all types of bronze. The patina itself is the result of copper oxidizing from exposure to air, and is usually a combination of copper chlorides, sulfides, and carbonates.

Bronze Panels [Photograph by Tim Evans/]

Bronze Panels [Photograph by Tim Evans/]

There are various grades of bronze used for watchcases. The grade most widely used is marine-grade bronze, commonly known as CuSn8 bronze; aluminum bronze or other variants of marine grade bronze, such as CuSn12 bronze, tend to be uncommon as it has a lower hardness compared to CuSn8. CuSn8, an alloy of copper and tin, is long regarded as the industry standard for its evergreen usage in nautical applications because of its high resistance to corrosion. Hence, CuSn8 is more commonly used in watchcases. Aluminum bronze on the other hand uses aluminum in place of tin. It is similar to CuSn8 bronze in terms of strength and resistance to corrosion. An example of a watch that uses aluminum bronze is the Tudor Heritage Black Bay Bronze.

Ship Anchor [Photograph by Woodrow Walden/]

Ship Anchor [Photograph by Woodrow Walden/]

At Red Army Watches, some of the bronze watches we have, which are featured here, include the Heroic 18 M9100 and the Vostok Europe Almaz Bronze. Not only do both watches use CuSn8 bronze cases, they are both well-made pieces in their own right. Let’s dive in for a closer look at the watches.

Showcase: Heroic18 M9100

Heroic18 M9100

Heroic18 M9100

Heroic18 is a micro-brand that pays homage to vintage-inspired dive tool watches. The company prides itself for its workmanship and the attention it pays to minor details. The Heroic M9100 is a special edition piece cased in CuSn8 bronze and features a textured green gradient dial.

Despite looking a little daunting initially, the watch was anything but. My time spent with the watch was pleasant and filled with surprises. The construction and execution of the watch showed that much thought process was put in when the watch was conceptualised. Operation of the signed crown was buttery smooth (literally). The screwed-on crown guards were attached flawlessly; I couldn’t tell they were two different components until I saw the screws along the side. 

The case of the M9100 is polished and finely brushed-finished throughout. At the time of writing, the watch was given a round of polishing roughly two weeks before. A new set of patina is just about to develop and we’ll have a closer look at how the patina develops along the polished and brushed surfaces of the case. At this point, it is worth highlighting that the owner of the watch did not wear his M9100 on a daily basis.

Crown and crown guards with a more distinct set of patina

Crown and crown guards with a more distinct set of patina

Patches of patina seen on the M9100

Patches of patina seen on the M9100

M9100 lugs with bluish streaks M9100 lugs with bluish streaks

From the images above, you will notice patches of patina starting to develop along the case and on the bezel. Perhaps these patches had more contact with the owner’s hand, which caused a slightly faster pace of oxidation. The lustre and warmth of the bronze remain noticeable. Also, the watch crown is seen to patina faster as it comes into contact with the fingers quite frequently as a result of winding and date/time adjustment.

Showcase: Vostok Europe Almaz Bronze

Vostok Europe Almaz

Vostok Europe Almaz

The Almaz Bronze is Vostok Europe’s first watch in bronze. The Almaz may seem unassuming at first glance; but in terms of design, it is well conceptualised and executed. The hands and raised indices of the Almaz are lined with rose gold plating, giving some semblance to the original lustre of the bronze case. I like how the background of the date wheel is coloured black; even though this is a minor detail, I believe it will bring more smiles than frowns to owners of the watch. For me, the bezel of the Almaz stands out. The minute markers and hashes are relief engraved. The knurls lining the side of the bezel resemble little diamond facets, combining mirror and brushed polishes.

The BaselWorld 2015 novelty is generally brush finished throughout. It is worth pointing out that the copper content in the Almaz is slightly higher; therefore, it has a warmer shade of red compared to the Heroic18.

Patina on the crown of the Almaz

Patina on the crown of the Almaz

Bezel knurls

Bezel knurls

Patina developing on the bezel knurls

Patina developing on the bezel knurls

Looking at the images of the watch, it can be seen that the patina is more uniform on the Almaz as it rarely came into human contact. The patina is reddish brown, almost a dull maroon-like colour that complements the matte look of the Almaz. Again, the watch crown can be seen to exhibit a faster rate of patina for the same reason mentioned about the Heroic18.

Bronze watches are definitely an interesting choice of case material to own. You get to witness the evolution of your watch as it starts to develop patina over time. It truly is a unique piece, as no two bronze watches will resemble each other.

Heroic18 M9100 is sold out but other bronze Heroic18 models are available at Red Army Watches (Millenia Walk, Wisma Atria) and Krasnaya (ION Orchard). Vostok Europe Bronze Almaz Green is available on our e-store and at all our stores.

Posted in Stories By Red Army Watches

With Father’s Day just around the corner, let us take some time to appreciate the good work of all fathers. To celebrate, we have specially curated a selection of watches for Dad. 

Dad means different things to each of us. To some, he is the superhero in our lives; to others, the disciplinarian who keeps us in line; or the wisest teacher we will ever have; and the list goes on. Dad is also someone we turn to for advice; and how wise a father’s words are when he says: “Drive German; dress Italian; kiss French. Above all, make a statement. And if you must, drink Scotch.”

It is with these dictums in mind that we have come up with our gift suggestions for Dad. Find these at our Father’s Day Gift Shop.

“Drive German.”

If there’s one thing the Germans are lauded for, it definitely is for engineering and precision that goes along with it. The next closest is perhaps lager, but that’s for another day. The Alexander Shorokhoff Avant Garde Chronograph offers a unique mix of German engineering and Russian tradition. The calibre has been engineered to the highest German standards while the engravings lend the watch Russian flair and tradition.

“Dress Italian.”

There are many things Italians just do better – sports cars, art, and food. One thing else they do well is the art of dressing. Italians are known for mixing style with tangible virtues of quality, craftsmanship and design. Giuliano Mazzuoli is one such brand that shares the same ethos. The Trasmissione Meccanica Steel by Giuliano Mazzuoli is inspired by the humble gearbox, with its case modeled after a gear while the watch dial mimics the disc clutch. Mazzuoli remarked, “What is more  beautiful than mechanics? Elements designed for their function without considering in the very least their aesthetics.”

“Kiss French.”

Sensuous, elegant and romantic are but some of the words commonly used to describe the French. Incidentally, French is widely regarded as the language of love too. Sharing the same philosophy is March LA.B which produces watches that are elegant and refined in simplicity. Among the collection, the March LA.B AM1 Wine stands out with its sensuous deep shade of red. Now how about a watch that reminds us of what the French are also famous for – wine of course!

“Above all else, make a statement.”

And so, that’s what we do with these three selections:

Itay Noy Part Time Blue

Internationally acclaimed Israeli designer and watchmaker Itay Noy has been making high quality timepieces from his studio in Tel Aviv since 2000. Itay Noy’s creations are entirely handcrafted by him, making each piece unique. One watch that stands out is the Itay Noy Part Time Blue. Instead of creating a watch that tells time as a whole, Itay Noy decided to make a watch that tells time partially. The unconventional concept represents Itay Noy’s creativity as he pursues watchmaking complications.

SevenFriday M2/02

SevenFriday quite rightly made the squircle (square-circle) its signature case shape. The unconventional use of rotating discs in the M-series to indicate the current hour, minutes and seconds gives the watch dial visual depth. Drawing inspiration from industrial revolution parts made from copper and cast iron, the M2/02 from SevenFriday is a firm favourite with its monochromatic case in shades of black and grey, complemented with the accents of warm rose gold. It is no wonder the M2/02 is dubbed the gilt-edged beauty.

Heroic18 M9300

What’s more rugged than a dive tool watch? Well, one cased in bronze! And if size is a statement, then this beast of a watch is definitely a statement on the wrist. Inspired by vintage military dive watches, the Heroic18 M9300 combines modern case designs mixed with vintage styled dials. The CuSn8 bronze case will age and develop a patina when worn over time, making it unique to the wearer. The M9300 comes with a handmade crazy horse leather strap that complement well with the watch. 

“And if you must, drink Scotch.”

Well, good whisky at least! Take the time to unwind with Dad now and then, be it over a dram or something less strong.

Shop at Red Army Watches and Krasnaya this June! Depending on your purchases*, you may even have a bottle of whisky delivered to you, with our compliments. Find out more at our stores!

*Terms and conditions apply.

Posted in Stories By Red Army Watches

With Mother’s Day less than a week away, many might wonder what’s the best gift for that special lady in our lives? Fatima was quick to share with us her recommendations for Mother’s Day and what Mother’s Day means to her.

“The first watch I selected is the March LA.B AM59 Auto Empire. Though the design of the watch is simple, it is classic and timeless. The combination of gold and silver colours of the watch is elegant and gives the watch a touch of femininity. Apart from these reasons, this watch also caught my eye as an obvious gift for Mum as it’s a watch that my mum will love.” 

“The other watch I’d pick as a Mother’s Day gift is the Zeppelin Princess of the Sky. The watch is modern and fashionable looking, a total opposite compared to the March LA.B. Interestingly, the Princess of the Sky can be converted into a necklace by replacing the straps with a chain.”

What does Mother’s Day mean to you?

It’s the day I show my appreciation for all the hard work Mama has and continues to put in. Being caught up in the daily grind often means that we tend to take our mothers for granted. For me, being away from home does mean that I appreciate Mum more; at the same time, Mother’s Day serves as an extra special reminder to thank Mum – something we should do every day actually! 

How would a Mother’s Day celebration be like for your family?

We will dine out for dinner together as a family. I’ll be sending Mama a bouquet of flowers this year, as I won’t have the opportunity to be by her side. She likes flowers.

Do you have any last words for all the mothers out there?

To all mothers out there, I salute you for the countless sacrifices you have made, your selflessness and above all, your unconditional love. As a lady myself, I have come to understand you don’t necessarily need to have an offspring to be a mother. A lady is able to assume maternal responsibilities to the ones she loves and cares for.

Posted in Stories By Red Army Watches

One of the first things that strike you when you meet Easmael – most likely, you know him as Eas – is his relaxed and jovial personality. As the store manager of Red Army Watches, Eas relishes the duties and challenges of his role, having worked his way up since 2010. “My job requires me to handle relationships, not just with customers but with my team as well.” 

"I enjoy taking leisurely strolls, without music plugged into my ears. It allows me to soak in the hustle and bustle of the city."

Before joining the watch industry, Eas admits that he knew little about watches. “Many years ago, I brought my watch to the market to get the batteries changed, only to be told it wasn’t powered by a battery. At that time, my mind couldn’t comprehend what the uncle just told me!” Well, we can safely say that Eas has come a long way since his mind-boggling experience back then. Power reserve, tachymeter and retrograde are now amongst the many watch-related terms that Eas rattles off easily as he trains the new additions to the Red Army Watches family or when he chats with visitors to our shops.

Outside of work, Eas is a proud father of two and he has grown to be a family man over the years. “My family is the most important to me. Being with my kids and watching them grow is the best feeling ever – except when they get cranky!” says Eas with a laugh.

So what watch is Eas sporting on his wrist? Let’s find out!

What’s that watch on your wrist?

Today, I have the Fedor Dostoevsky by Alexander Shorokhoff on. This is the automatic model with a cream dial and power reserve function.

Why the Fedor?

For me, I appreciate how the individual elements of the watch work harmoniously together. From the oversized funky fonts and the subtle traditional guillochés on the dial to the symmetrical case and the cleverly positioned crown, these features make the Fedor a unique and compelling piece!

The thing you like most about your watch?

I absolutely love the back of the watch; it’s where the real magic is. Turn the watch around and your attention is immediately caught by the beautifully hand painted roulette. Through the transparent sapphire caseback, you’ll be able to marvel at the hand engraved rotor and movement.

Bracelet, Leather or NATO

I’ve always preferred bracelet, but I’ve gone on to appreciate leather and NATO straps subsequently as these can change the way a watch looks and how it wears on the wrist.

Deal breaker(s) when it comes to watches?

Non-original design concepts, or blatant copycats.

Watches aside, what are you most into at the moment?

I enjoy travelling with my family. We discovered the joy of sharing new experiences and making new memories together as part of our travels and it has become a yearly affair ever since.

What would your ideal day be like?

Being at home with my kids. Alternatively, the next best thing would be taking leisurely strolls, without music plugged into my ears. It allows me to soak in the hustle and bustle of the city.

A quote you live by?

Destroy my desires,

Eradicate my ideals,

Show me something better,

And I will follow you.

- Fyodor Dostoyevsky 

Read More
Posted in Stories By Red Army Watches

A legend of Singapore comes alive in this second limited edition proudly brought to you by Red Army Watches in collaboration with German watchmaker, STOWA.

Singapura Red Hill by STOWA

Read More
Posted in Stories By Red Army Watches


3/2/16 3:22 PM

Meet Asaph. Part of Red Army Watches since 2012 – first on the retail team and now on the marketing team, Asaph exudes a quiet and unassuming air. And it is precisely this that gets your attention when you first know him. Since Asaph started working in the watch industry and furthered his understanding about watches, his taste and preference in timepieces have changed. “I realize a 45mm dive watch is never going to suit my wrist, no matter how good the watch looks,” says Asaph. Goes to show size does matter – for watches at least.

"Don’t be afraid to get lost.

That’s how you discover new places."

On the personal front, Asaph has been juggling both work and studies and is finally on the last leg of his undergraduate program. “It’s tough trying to balance both work and studies. There are definitely sacrifices to be made. Come June, when this balancing act is out of the way, perhaps I’ll go on a well-deserved vacation, try to reignite my passion for reading, and do more cooking!”

A little-known fact about Asaph is the immense pleasure he derives from cooking. Whether he is cooking for his family, friends or even just himself, he finds the process of cooking thoroughly enjoyable. “I relish cooking most when it’s spontaneous and mixed with creativity, imagination and fun.”

Now that you’ve met (virtually, at least…) the person, let’s find out more from Asaph about the watch on his wrist.

What watch are you wearing?

I’m wearing an NBY (No Barrier Yaëger) ILS. It’s my everyday watch, and I do mean everyday. I’ve been wearing it everyday for close to 3 years running. The only time I’m not wearing it is when I’m in the shower, sleeping, doing sports or the odd day I leave home without it.

Why the NBY ILS?

It’s the tool watch with the right dimensions for my small wrist. A German made watch powered by a Sellita SW200 topped off with a sapphire crystal is not a bad thing either.

The thing you like most about your watch?

I like how the colour of the date wheel matches the watch dial. It may be a very minor detail but it is often overlooked by many watch brands.

I also like how my watch is all scratched up; there’s a certain charm about it. It gives the watch character. I can’t wait to see how the watch will turn out 5 years down the road.

Bracelet, Leather Strap or NATO?

Leather NATO :)

Quality is  …?

A word often thrown around loosely these days, sadly.

Deal-breakers when it comes to watches?

Watch diameter. 40mm is the maximum.

Watches aside, what are you most into at the moment?

Sneakers, but I’m not classifying myself a sneakerhead!

What would an ideal Saturday evening be like?

Enjoying an ice-cold beer with good company on a windy Saturday evening, with the setting sun as a backdrop.

A quote you live by?

Don’t be afraid to get lost. That’s how you discover new places.

Posted in Stories By Red Army Watches

Gong xi fa cai! With the Lunar New Year festivities in full swing, let’s not forget that Valentine’s Day is just a few days away.

There is not a day where you will find CY dressed sloppily for work. Period. This is one of the few things you will notice about CY if you bump into him often enough. Dressing well to impress might be an old adage, but it is one that CY has developed a penchant for.

As CY trawls through style blogs and magazines for inspiration, along the way, he has developed a newfound interest in vintage cars and avant-garde furniture crafted out of wood. Interestingly, CY has also just started out collecting figurines. What better way to display his small but growing collection on a Philippe Starck shelf in the future? 

Which pairing from Red Army Watches would you pick for couples this Valentine’s Day?

“Instead of going with something tried-and-tested, I have made my selection purely from a design standpoint. The watches I’ve picked are therefore from separate brands. The Schaumburg Ceramatic and the Corniche Heritage 40 share several design similarities; the watch dials are finished with ceramic gloss paint while the svelte cases combine strong lines and sensuous curves. Finished off with blued hands, they are as much different as they are alike. 

The Ceramatic and Heritage 40 are both simple and elegant in their own right. Whether the couple is dressed up or down, the minimalistic watches won’t look out of place. Instead of focusing on the superfluous, pay more attention to the essentials. Time has a wonderful way of showing us what really matters.”

Posted in Stories By Red Army Watches

With Chinese New Year (CNY) just around the corner, the frantic rush of getting all things new is building up. Which brings me to this - the perfect way to sneak in shopping for your Valentine under the guise of CNY shopping.

Despite being the newest member of the Red Army Watches family, Sophia is undaunted when approached to share her recommendations for Valentine’s Day. Having left her home country to settle in Singapore has brought its fair share of challenges, but Sophia has taken everything in her own stride. “This new experience has taken me out of my comfort zone and made me a more independent person,” she quipped. 

Sophia enjoys travelling. “The best part of travelling is getting to learn about different cultures and to experience their way of living. One of my most unforgettable trips was to Europe in 2015. I was fortunate to get to travel around Europe after completing a course in London.”

Which pairing from Red Army Watches would you pick for couples this Valentine’s Day?

“I would pick the Alexander Shorokhoff Alzenau Chronograph for him and the Alzenau Automatic for her. The accompanying alligator embossed straps nicely complements the white and silver textured dial of both watches. The Alzenau watches have a classy and luxurious look with a pop of colour injected by the blue hands and red coat of arms. Both are also limited editions; there are only 100 pieces of each model available worldwide. And the best part? The Chronograph and Automatic models at our Wisma Atria boutique are numbered 1/100 and 2/100 respectively! Talk about a fine pair.

I feel that the sportiness and masculine feel of the Alzenau Chronograph would appeal to him with the Alzenau Automatic for her being a perfect foil. The Alzenau series is simple, featuring the essential functions (time and date) for everyday use. To top it off, I can imagine the lady sneaking the Alzenau Chronograph from him on occasion when she is looking for an oversized statement watch to complete her look. That totally seals the deal for me!”

Posted in Stories By Red Army Watches


With Valentine’s Day a week after Chinese New Year, it seems we’re destined for a red Valentine’s this year. One of the hardest questions on the minds of couples during Valentine’s would be, “What should I get for him or her?”

One who is quick to share his views is Jas. Jas (short form for Jasmin) joined the Red Army Watches family in April 2014. His jovial and casual demeanor makes him approachable and likeable. His infectious smile and laughter form his weapon of choice when it comes to breaking the ice with customers. A lover of comics, sneakers and Japanese culture, Jas spends his free time reading and drawing comics, trawling the Internet for the latest sneaker releases or reading and understanding more about the Japanese culture. With his maiden trip to Japan coming up this March, it only means more research for him.

We caught up with Jas to share his recommendation for Valentine’s Day.

Which pairing from Red Army Watches would you pick for couples this Valentine’s Day? 

“I’d go with the Junkers Black Bauhaus ETA and the Junkers Black Lady Bauhaus. Of course there are other selections in mind but when it comes to design similarity, this is one of the standout pairings for me in the shops. The minimalistic Bauhaus design sets the tone for the watch. I was contemplating between the cream and black dial model but I went with the black dial in the end as I felt that it is more suited to modern tastes.

The Men’s Bauhaus is powered by the reliable Swiss automatic ETA 2824-2. Its slim profile allows the watch to slip comfortably under a shirt cuff. The Lady Bauhaus is elegantly paired with a satin finished strap. It is a classy addition that gives it a feminine touch and one that will please the special lady in your life.”

Posted in Stories By Red Army Watches

Brand Stories: Point Tec

7/8/15 12:36 PM

Over the course of the next few months, we will be revisiting the background of brands that we carry.  This mini series aims to give readers a brief insight into the brand history and design inspirations of key collections.

Kicking off the series are Zeppelin and Junkers under the Point Tec Group 

Point Tec 

Based in the picturesque village of Ismaning, Munich, Point Tec was founded by Wilhelm Birk in 1987.

In a short span of 28 years, Point Tec has established itself as one of the largest watch manufacturers in Germany. Its annual production tips the scale at 150,000 watches. 

Point Tec watches are proud to bear the tag “Made in Germany” with a focus on timeless watch designs mixed with traditional craftsmanship and technical sophistication. The result? Uniquely designed watches with an excellent price/performance ratio built with the highest product quality.

At Red Army Watches, we are proud to carry two of PointTec’s key brands: Junkers and Zeppelin. 


Pilot watches with a twist – that is what Junkers watches are all about. A combination of military and utilitarian aesthetics, the Junkers brand draws inspiration from German engineer, Hugo Junkers (1859 – 1935), and his work.

Brand Highlights

The Iron Annie is perhaps the most significant design in the brand’s stable of models. The uniquely constructed dial mimics the corrugated sheet body of the legendary Junkers aeroplanes, accurately capturing the charm of the aeroplanes. What better way to pay tribute to the Junkers JU52?

The minimalistic styling of the Junkers Bauhaus represented Hugo Junkers’ love for the Bauhaus movement, which was evident in the aesthetics of his aeroplanes. Hugo played an important role in moving the famed Bauhaus Institute from Weimar to Dessau in 1925. Free from extraneous distractions, the watches are elegant enough to be used as a dress watch, yet simple enough to be an everyday watch.

The Hugo Junkers collection is a tribute to the man himself, commemorating the 150th anniversary of Hugo Junkers. The series is a representation of the pioneering spirit, innovation and enduring values Hugo Junkers demonstrated. The collection sees Pilot watches given subtle tweaks in aesthetics and design. Finely finished watchcases paired with domed crystals, powered by high quality movements – regardless of quartz or mechanical – are used in this collection. The results are watches made to the highest quality with the technical prowess for the modern watch wearer to take on the world with confidence.


Inspired by the pioneering spirit of aeronautics engineer Ferdinand Graf von Zeppelin (1838 – 1917), Zeppelin watches are produced to mimic the innovations of the brand’s namesake. A strong dedication to detail and quality saw the brand slowly rising up the ranks to where it is today. 

Brand Highlights

The 100 Jahre Zeppelin pays tribute to the significant feat of 100 airships being built between the year 1900 and 1938. The collection is a combination of classic, elegant elements mixed with modern accents. Created to the exact same standards as the Hugo Junkers collection, the 100 Jahre Zeppelin incorporates some of the finest movements and materials at Point Tec’s disposal into the collection.

The Flatline distinguishes itself from the other vintage or retro styled Zeppelin collections by being the ultra modern collection. Recently updated in 2015, the Flatline features sleek and slim cases, paired with monochromatic hues that will surely appeal to the younger generation of watch lovers. 

LZ129 Hindenburg is named after the German commercial passenger carrying airship. Both airship and watch share a similar trait: a unique shape, unlike any other. The double domed shape of the watch, with its retro styling of the dial made the collection an instant hit.

Posted in Stories By Red Army Watches

Whether or not you know exactly what a NATO strap is, chances are you’ve definitely seen one.  It can be found on just about any watch, from Seiko Fives to SevenFridays to Rolex Submariners. 

The origins of the NATO straps can be traced back to the World War era where they were commonly found strapped onto the wrists of soldiers and pilots alike. The double-loop system made watches harder to slip off, giving soldiers added assurance. The NATO strap should not be confused with its cousin, the ZULU strap. The difference between a NATO strap and a ZULU strap is the absence of the double-loop system that isn’t found on the ZULU strap and the strap thickness. ZULU straps are generally thicker compared to NATO straps. 

Fast-forward to the present day and you will find that we are living in the Golden Age of watchstraps.  Images of straps continue to proliferate the Internet and various image-sharing platforms such as Flickr, Tumblr or Instagram even as you are reading this article. Riding on this wave is the resurgence of NATO straps.

What makes the NATO strap so popular these days is due to its versatility, comfort on the wrist, relative ease to remove, choice of strap material and the myriad of colours available. Imagine a ballistic grade nylon NATO in navy, a weathered nubuck NATO in tan or an ostrich leather NATO in purple. The possible combinations are endless; making NATO straps a great expression of individualism.

Red Army Watches is proud to present its new range of NATO straps, now available at all Red Army Watches (Wisma Atria, Millenia Walk and ATRIX) and Krasnaya (ION Orchard) boutiques. Available in solid colours, regimental stripes, monogram or camouflage, there’s bound to be one that you’ll fall in love with. Prices range from S$15 to S$24.

Posted in Stories By Red Army Watches

Introducing the caliber NE88, a potential game changer in the watch industry

A brief history of Seiko

Before going into the caliber NE88 bit, let’s talk very quickly about Seiko. Seiko produces a wide range of calibers, from the downright amazing 9S86 to the budget-friendly 7S26.  However, these calibers were made only for Seiko watches.

Enter the NH family, manufactured by Seiko to be supplied to other watch manufacturers, at a lower price compared to their Swiss counterparts. Their latest caliber thus far is the NH35, which is similar to the Miyota 9015, and to some people, the ETA 2824. With the help of rapid technological advancements, it’s no surprise that both Seiko and Miyota have slowly caught up with ETA.

Launch of the NE88 and its effects

In August 2014, Seiko unveiled its latest caliber, the NE88. It is a newly developed automatic chronograph movement to be supplied to other watch manufacturers. It has a beat rate of 28,800 vibrations per hour, a power reserve of 45 hours, a column wheel and vertical clutch built into it, and a three-point hammer.

The column wheel is often found in high-end chronographs, due to the complexity of the manufacturing of the caliber and intensive labour required. Unlike the cam-actuated chronographs, actuation of the column wheel chronograph is incredibly smooth, with no noticeable jerks of the chronograph seconds hand. The smooth action of the hand is achieved because the gearing is lifted in and out of place vertically, and the hand can stop and start precisely where it lays. The three-point hammer resets all chronograph hands to zero instantly when the rest button is engaged.

Apart from in-house chronograph movements, there are not a lot of suppliers out there that sell chronographs as ébauches or as finished movements. ETA is the biggest producer of such movements; for example, the more commonly used Valjoux 7750, Valjoux 7753 or ETA 2894. Due to certain changes in recent years, obtaining those movements can be very costly for watch manufacturers, which translates into higher prices for consumers. Another manufacturer of chronograph movements is Sellita. However, due to low production capacity, they are unable to meet demands of the industry. There are other players out there in the industry, but for various reasons, they are not readily available or favoured. The availability of the caliber NE88 gives manufacturers alternatives to work with, apart from Valjoux or Sellita.


In other words, watch manufacturers are able to produce chronograph watches with greater technical prowess, at a lower price point for consumers when using the caliber NE88. It provides a much-needed breath of fresh air in the watch industry.

The NE88 can be found in the new Vostok Europe Mriya Automatic Chronograph, launched to commemorate Vostok Europe’s 10th anniversary.

For more information on the Seiko 9S86 and 7S26, click here and here respectively.

Posted in Stories By Red Army Watches

On 24 October 2014, we opened our doors at red dot Traffic where we have been based for the last five years for one last time to welcome our customers who have supported us over the years. We then finished packing up and bid a fond farewell to the iconic red building - and all the good makan places around it!

We are pleased to inform you that our service centre and showroom is now located near the Aljunied MRT station. Please find our new address below:

82 Lorong 23 Geylang



Singapore 388409

Boasting a bigger space which has been newly refurbished, we offer watch straps and battery replacement services here. Purchases from Red Army Watches needing some servicing or repair works done? Do bring these - along with your warranty card and receipt - to our new location at ATRIX. Our trained personnel would be happy to assist you.

Operating hours for our service centre and showroom remain the same. We are open from Mondays to Fridays, 10.30am to 7.30pm. We take a break on weekends and public holidays. 

We are open for business at the ATRIX but do excuse the mess as we settle into our new place. In case you have questions, feel free to give us a call at (65) 6532 7780 or email us at

Our retail outlets at Millenia Walk, Wisma Atria and Krasnaya at ION Orchard continue to be operational as usual and we, at Red Army Watches, remain at your service.

Bringing you Acquirable Timepieces for 10 years and running.


Red Army Watches

Posted in Stories By Red Army Watches

Designed in Italy and made in Switzerland, the Giuliano Mazzuoli brand of timepieces is inspired by the simplicity and functionality of the objects around us. The latest brand to join Red Army Watches’ portfolio, Giuliano Mazzuoli watches are now on display at Krasnaya, ION Orchard.

The distinctive features of Giuliano Mazzuoli watches are their sturdy round cases, lugless designs and stately crowns at the two o’clock position. View and try on the Manometro and the Trasmissione Meccanica, which are inspired by the pressure gauge and gear box respectively, and place your pre-orders now.

Giuliano Mazzuoli Manometro            Giuliano Mazzuoli Trasmissione Meccanica

To read more about Giuliano Mazzuoli, see:

1. Montres de Luxe’s write up here (in French), and

2. Red Army Watches’ press release here (in English)

Posted in Stories By Red Army Watches

Leading online French watch news site, Montres de Luxe, recently featured our Lady Chin Swee Stowa watch. 

If you think pin-up girls, Singapore Sling and wild tigers have nothing in common, Red Army Watches is here to make you think again. In partnership with Stowa, we were able to bring to fruition a special limited edition Stowa Flieger watch. The Singapore-themed timepiece comes with a caseback featuring Lady Chin Swee, our Oriental pin-up girl armed with her Singapore Sling and perched delicately atop a tiger – alluding to the urban legend where it is said that the sole surviving wild tiger in Singapore was shot and made extinct in 1902. Made for the Singapore market with only 33 pieces available. 

Check out Lady Chin Swee at Red Army Watches and Krasnaya outlets today.

Lady Chin Swee Stowa 

To read more about Lady Chin Swee, see:

1. Montres de Luxe’s write-up here (in French), and

2. Red Army Watches' press release here (in English)

Posted in Stories By Red Army Watches

One of the latest additions to Red Army Watches' portfolio, Atop Watch, was recently featured in leading French online watch news site, Montres de Luxe (

Atop Watch is the brainchild of Taiwanese company, Atop Precision. What makes Atop Watch special is that it comes with an easy-to-use world time function: simply turn the bezel to set the time to any of 24 world time zones. With Atop Watch, you will no longer have any need to calculate time differences between your home country and wherever in the world you are at! 

Visit Red Army Watches, Krasnaya and red dot Traffic Museum Shop to experience Atop Watch firsthand.



  1. Atop Watch write-up in Montres de Luxe (in French)
  2. Our Press Release page for full article on Atop Watch launch in Singapore (in English)
Posted in Stories By Red Army Watches

In our daily encounters with customers, we often get asked this question: “Do your watches have investment value?” Or a more general one would be: “Do watches appreciate in value?”

Going by the scientific route, we must first understand the definitions of the two key words here: “watch” and “investment”, and what better way than Google (read: Wikipedia) to help us get these definitions.


A watch is a timepiece, typically worn either around the wrist or attached on a chain and carried in a pocket…..Most inexpensive and medium-priced watches used mainly for timekeeping are electronic watches with quartz movements. Expensive collectible watches, valued more for their workmanship and aesthetic appeal than for simple timekeeping, often have purely mechanical movements and are powered by springs, even though mechanical movements are less accurate than more affordable quartz movements.



In finance, investment is putting money into an asset with the expectation of capital appreciation, dividends, and/or interest earnings. This may or may not be backed by research and analysis. Most or all forms of investment involve some form of risk, such as investment in equities, property, and even fixed interest securities which are subject, among other things, to inflation risk.


It’s quite interesting that the definition for “investment” states that it is actually an action – which I assume is an action decided on and taken by the investor, knowing very clearly that the investor expects to see those benefits stated above.  The definition of the investible asset is also loose, which leaves any tangible or intangible items being possible to be included in the list as well. So if a buyer is taking that action to buy a watch in view of making a return out of it, then he is investing in an asset i.e., the watch. On this basis, to those out there who have been buying watches and think that you will be able to make a return out of your purchases, you can proudly call yourself an “investor”.

Turning our attention now to the definition of a “watch”, it is interesting to note that the definition does not mention a watch as an investment asset. However, a watch is quoted as a “collectible item”, especially the “expensive” ones. Given that what constitutes “expensive” is debatable, since this a relative concept when it comes to pricing, it is therefore difficult to state definitively a price point at which a watch becomes a “collectible”. 

Like it or not, the terms “watch” and “investment” have become inseparable, thanks to the marketing push from watch brands and the media, which enjoy huge advertising dollar contributions from the watch brands to start with. Watch-related news that have made it to the headlines of late include reports on record price being paid for a certain brand in an auction; famed collectors boasting about their past investment returns on watches; watch prices getting higher on an annual basis; and high profile collectors setting up watch investment funds, to name but a few examples. Therefore, unknowingly the media, collectors and retailers have become active agents in making all of us believe that: yes, a watch is an investment asset.

The next question you need to ask yourself is: “What type of watch buyer are you?”


A Collector

You are a well-informed buyer with an eye on both the extrinsic and intrinsic value of the collectible. You enjoy the process of researching, learning, and sharing on the subject matter; not just the acquiring part. You don’t buy based on impulse; your purchases are well-thought of and most likely have some theme behind it, even down to specific requirements such as maximum/minimum case size, country of origin, functions, colour or even price. In short, you have a very systematic way of collecting, both consciously and unconsciously. You will proudly wear your collection as a normal day-to-day watch, but will leave behind some very precious ones in a safe place, open for viewing only to a select group. You are in many watch-related forums (actively or just lurking); you may have your own website – or at the very least, you will catalogue your collection with details on purchase date and price. You also enjoy vintage watches more than any other types of watch buyers. Vintage speaks very loudly to the Collector. 

An Investor Wannabe

You don’t know anything about watches. You buy simply because you think you will make money out of the purchase. You are likely to walk into any store (including pre-owned watch stores) and ask if you can make money out of watches or which watches you should invest in; and you are mostly likely easily coaxed into believing that a certain brand or model will give you an investment gain (PS: Don’t worry, we won’t do that to you). You will not wear the watches you’ve bought (at least, not frequently) for fear of damaging these watches since that will result in a lower future value for the watches. Sometimes you might get lucky, especially if you are surrounded by honest dealers with good networks as this allows you to let go of a piece easily – at a profit, of course.  You have the mindset that the price of watch is associated with its quality. The higher the price, the better the quality. 

A Real Investor  

You are buying with the ultimate goal to make a return out of the collecting activity. You are likely to set up a fund for investing in (serious) watches. You invite people to participate in your fund. You have an in-house research team and experts to advise you. You are permanent fixtures in any watch auctions. You are wealthy – very wealthy. Sometimes Real Investors are just very wealthy individuals who collect and invest in certain brands with a very clear investment approach. It is this clear investment approach that separates the Real Investor from the Watch Lover below.


A Watch Lover

If you ask the Watch Lover why they love watches, you will most likely get the answer: “I don’t know; I just like watches.” I call this group the True Collector too. Why “true”? Because the Watch Lover collects everything at any price as long as it catches both their attention and heart. For the Watch Lover, visual and emotional cues are equally important. You will wear different watches based on your mood, outfit and the occasion. Pricing is a secondary consideration to you. What I mean is that you will buy a watch, be it at the entry pricing level or luxury pricing level as long as the watch speaks to you – and you can afford it, of course. Because the Watch Lover is more attracted by the visual and emotional cues tied to a watch, don’t expect this group to share with you the details of their watch in terms of technical specs and history. As a Watch Lover, you will most likely give a blank stare when asked this question. So in essence: the Watch Lover follows the trend, reads magazines and popular fashion blogs. Many are very wealthy individuals too, buying expensive serious watches simply because they are in awe of the pieces that have caught their eye and heart. 

The Follower

“I buy what my peers are buying” – this is the mantra of the Follower. Of course, you are not likely to admit it, because nobody likes to be seen as a follower. However, the Follower is what every brand is vying for when it comes to sales as you are the ones who will make a brand or model flourish or flop. Without this group of watch buyers, there will be no sustainability in a branding effort. So you, as a Follower, are the ones who bring in the money. The group of Followers is also what I call the “masses”. You believe the advertisements; you adore celebrity endorsements; and last but not least, you enjoy flaunting your watch.


For the sake of discussion, I’ve categorically split the buyers into five groups. There will, of course, be some overlap forming the Hybrids, characterised by a little bit of everything from the five main groups. Now what type of watch buyer are you? It’s probably more objective if you ask your peers for their opinion as it may be challenging for you to decide which group you fall in!

Circling back to the original premise of this piece: is a watch an investment? Personally, I am not for the idea of buying a watch in the hopes of reaping monetary gains. Having said that, yes, I do know that there are people who can prove that they have made money from buying a watch. But more importantly, they forget to teach us how this can be done. Allow me to leave you with the below food for thought if you’re one of those asking whether watches have investment value.

  1. You must have a trading mentality. Buy low, sell high. This is the basic premise. How do you buy low? Buy good condition pre-owned watches from good honest dealers. Buy at clearance (of course, there are certain brands that won’t be at clearance – ever). Bargain hard, especially for super high-priced items (i.e., 6-digit pricing). In case you don’t realise this, the moment you walk out the doors of the shop where you’ve just bought your watch, the value of your purchase diminishes instantly by 10%. The diminishing of the value will be (minimum) 30% if you release within a year, and more if you release within three years. These are of course ballpark figured; some brands perform better, some worse.


  1. Be in the business. You don’t have to be a dealer, but you can be a blogger, a writer, set up a watch forum and so on. As long as you do something that gets you closer to the industry network.  Of course if you have the guts, money, and skills, feel free to jump straight into the dealer business of pre-owned watches. 


  1. Be daring. Buy what others haven’t discovered yet. You just need a good pair of eyes and a little bit of courage; but of course, buy something at a price you are comfortable with. Think of Panerai in the early days. Word of caution though: everyone keeps betting on the next Panerai. It’s been 16 years since the resurrection of the brand but we have yet to see another case similar to Panerai’s.  So, luck definitely had a leading role in Panerai’s story.


  1. You must try to find a way to get into the Watch Collector and the Real Investor groups even if you don’t have any collection yet or simply, don’t have access to vast amounts of financial resources. Don’t be intimidated though; these people are generally nice and are willing to share and impart their knowledge to you. You just need to be daring – see point 3 above – enough to approach them.  
Posted in Stories By Red Army Watches

RAW Play Time

8/22/13 2:01 PM


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Thank God It's Sevenfriday!

7/11/13 4:09 PM

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