Shenzhen FIYTA Holdings Ltd. Was found in 1987. It is a technology-oriented enterprise which contains research and development, manufacturing, selling and after sales service, committed to serving for global customers with perfect watches. FIYTA is the only public listed company in China Horology industry. As China’s first national brand, FIYTA watch was honorably selected as the Space watch for China’s manned space program ShenzhouⅤ & Ⅵ in 2003 and 2005.

The design inspiration of FIYTA 2008 collection “ HEART OF CITY ” collection comes from the diversified city images:
When looking through the window of plane to Beijing, the FIYTA watch designer was deeply attracted by Beijing’s night landscape: the criss-crossed avenues and streets, the countless high buildings in the dazzling neon lights and the endless stream of cars on the road, which like the jumps of pulse as well as the hearts of city, modern and vigorous. So, the new watch collection come into designers mind.