TIME, WELL SPENT

Founded in Singapore in 2004, Red Army Watches (RAW) curates independent watches with a belief in Time Well Spent - choosing pieces with intention, character, and lasting relevance

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OUR POINT OF VIEW

Watches are deeply personal objects.

They accompany us through ordinary days and meaningful milestones - worn not just to tell time, but to mark it. At RAW, we believe the best watches don’t demand attention. They earn it, quietly, through proportion, intention, and character.

Our approach is guided by restraint rather than excess. We look beyond trends and hype, focusing instead on thoughtful design, honest craftsmanship, and pieces that feel right on the wrist - today and years from now.

This is why we curate the way we do.

Not everything belongs here, and that selectiveness is intentional. We choose watches we believe in, and trust our collectors to feel the difference.

WHAT WE CURATE

At RAW, curation is intentional.

We seek out independent and established watchmakers who share a clear point of view - brands that design with purpose, build with integrity, and understand that good watches are meant to be worn, not kept precious.

Our selections are guided by balance: design and wearability, expression and restraint, story and substance. We pay attention to proportion, detail, and how a watch feels on the wrist over time - not just how it looks in isolation.

Not every watch is for everyone.

And not every brand belongs here.

That selectiveness is deliberate. It allows us to offer collections with character and coherence, and to stand behind every piece we bring into our stores.

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BEYOND RETAIL

RAW exists beyond the display cabinet.

While we are a retailer at heart, our role has grown into something more - a platform for learning, conversation, and participation in watch culture. We believe appreciation deepens when people are invited closer: to the craft, the thinking, and the stories behind each timepiece.

This belief has shaped how RAW continues to evolve.

SG60: CREATED IN SINGAPORE

SG60 is a watch created by RAW to mark a significant moment in Singapore’s journey. More than a product, it reflects our belief in meaningful design, local perspective, and watches as markers of time and place.

It represents our step from curation into creation - a reminder that RAW doesn’t just select watches, but contributes to the culture around them.

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THE WATCH ACADEMY

Understanding builds appreciation.

The Watch Academy is where enthusiasts learn by doing - assembling mechanical watches, exploring how movements work, and gaining hands-on insight into the craft behind the pieces they wear.

It’s an extension of how we think about watches: patiently, thoughtfully, and with curiosity.

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SPRG: SPRING SPRANG SPRUNG

SPRG is Singapore’s independent watch fair - a space where watchmakers, collectors, and stories come together.

As part of the SPRG community, RAW supports a growing ecosystem of independent watchmaking, encouraging dialogue and discovery beyond brand boundaries. It’s about bringing people together through shared interest, not competition.

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WHY SINGAPORE

Singapore is where RAW began - and where our perspective continues to be shaped.

It’s a place defined by contrast and clarity: tradition alongside modernity, restraint alongside expression. That balance mirrors how we think about watches - objects that carry history, yet belong firmly in the present.

Our collectors here value intention, design, and substance. They appreciate watches not as status symbols, but as personal companions - worn daily, lived with fully, and chosen with care.

Founded in Singapore in 2004, RAW grew alongside this community. It remains the anchor of everything we do, and the point from which our ideas continue to evolve.

THE HUMAN SIDE OF RAW

RAW is built by people who genuinely care about watches - and about the people who wear them.

We believe the best experiences come from taking time: to listen, to talk, and to understand what someone is really looking for. Whether it’s a first mechanical watch or a considered addition to a growing collection, every conversation matters.

There is no pressure here, and no rush. Just honest guidance, shared curiosity, and a belief that choosing a watch should feel enjoyable, not intimidating.

Because at the end of the day, watches are personal. And so is the way we do things.

VISIT RAW

RAW is experienced best in person.

Our spaces are designed to invite conversation, exploration, and time - places where you can handle watches, ask questions, and take things at your own pace. Whether you’re browsing or looking for something specific, you’re always welcome.

You’ll find RAW in Singapore at:

RAW ION Orchard
ION Orchard, B3-03

RAW Suntec City
Suntec City, 01-464

Or anytime online at redarmywatches.com.

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About RAW Singapore