Description
SEVENFRIDAY x RocketByz: A Bold New Collaboration in Watchmaking
SEVENFRIDAY has built a reputation for pushing boundaries, and its latest collaboration with Rocketbyz by Tomyboy is a perfect example of this spirit. The new timepiece combines Tomyboy’s distinctive, vibrant style with SEVENFRIDAY’s innovative FreeD technique, resulting in one of the most daring and unique watches in SEVENFRIDAY’s history.
The Story Behind SEVENFRIDAY x RocketyByz
The collaboration between SEVENFRIDAY and Tomyboy began in 2013. After receiving a SEVENFRIDAY watch from a friend, Tomyboy, known for his bold use of neon colors, hand-painted the watch and sent it to SEVENFRIDAY’s founder, Dan. While the watch was far from practical - entirely unwearable and not waterproof - it featured a striking design that immediately caught attention. This sparked the beginning of a lasting partnership.
In 2015, the first collaboration resulted in a limited-edition collection: a 50-piece, hand-painted neon series that sold out in just two hours. The momentum continued in 2020, when a carbon-infused version of the neon design was released, selling out in a matter of days.
In January 2025, SEVENFRIDAY unveiled a new timepiece that represents the culmination of this creative journey. Drawing inspiration from the contrast between day, night, and neon, every detail of the watch was crafted to evoke a range of emotions—from the brightness of joy to the gloom of winter. More than just a timepiece, it serves as an expression of artistry and innovation.
A Bold Expression of Urban Art
Colours are not merely decorative on this watch - they embody emotion. The watch itself serves as a canvas for vibrant hues and playful details that capture the essence of urban art. Featuring a 3D printed "R" and "WTF" that react to UV light, the design offers a dynamic experience with every glance. The gunmetal time capsule emits a glowing light, cutting through the darkness and reminding the wearer that it's time for something exciting - whether it's the start of the day or a fresh adventure. Hand-applied lume adds to the effect, transforming the timepiece into not just a watch but a radiant work of art that inspires and energizes its wearer.
This is more than just a watch - it’s an unrestrained statement of urban art. Large, daring, and full of personality, the timepiece challenges conventions with its bold design. Free-spirited and a little bit eccentric, this creation perfectly embodies the daring spirit that SEVENFRIDAY is known for.
About RocketByz by Tomyboy
Tomyboy, the artist behind RocketByz, is a visionary designer who splits his time between Los Angeles and Europe. Known for his vibrant use of fluorescent colors, Tomyboy transforms everyday objects and accessories into unique, one-of-a-kind works of art. His designs bridge the worlds of modern art, fashion, and design, with an aesthetic that captivates and inspires audiences worldwide. Tomyboy’s innovative creations make him a perfect fit for SEVENFRIDAY’s bold and boundary-pushing approach to watchmaking.
This SEVENFRIDAY x RocketByz timepiece marks the latest chapter in a collaboration that fuses SEVENFRIDAY’s commitment to cutting-edge design with Tomyboy’s fearless artistic vision, creating a watch that is both a work of art and a bold statement.
All SEVENFRIDAY watches come with an NFC chip for authentication purposes via the SEVENFRIDAY app or at authorised dealers.
NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present
Technical Specifications
| Limited edition: |
Only 25 pieces available worldwide |
| Dimensions: |
- Space capsule: 42.25x45mm
- Space capsule with 3D printed protection gear: 54.15x52.8mm
|
| Time capsule: |
- Case: Stainless steel 316L, treated with gunmetal PVD
- Logo plate: Stainless steel with gun metal PVD, screwed on a 3D printed shell in PA11 MJF; neon pink RocketByz logo |
| 3D dial: |
3D printed dial, in PA11 or PA12 MJF
|
| Discs: |
- Domed discs for hour, minute and second indication
- Time reading hours at 13h, and minutes at 6h
- Surrounded by CNC machine pointer in stainless steel with gun metal treatment
|
| Caseback: |
- 3D printed rotor cover in PA11 MJF or PA12 MJF with RIley logo
- Equipped with NFC chip for authentication on SEVENFRIDAY app |
| Movement type: |
Automatic |
| Movement no.: |
Sellita SW300-1 |
| Power reserve: |
Approx 42hrs |
| Glass: |
- Front: TV-shaped, domed sapphire crystal with inner AR coating
- Back: round, domed sapphire crystal with inner AR coating
|
| Water resistance: |
3ATM |
| Strap type: |
Combination |
| Strap material: |
- Handstitched calfskin leather
- Strap insert in separate elements; 3D printed PA12 MJF |
| Buckle: |
Tang buckle |
| Warranty: |
2 years + 1 additional year with registration on the 7F App |
