RAW Brand Spotlight: KEF Elements

RAW Brand Spotlight: KEF Elements

Get to know RAW's very own watch brand, KEF Elements, in this RAW Brand Spotlight.

KEF Elements was borne out of passion by our very own #RAWteam of senior staff. Passion…

1. for mechanical watches

2. to create unique and affordable mechanical watches

3. to share these creations with our #RAWCommunity

What is KEF? Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure.

KEF Elements’ watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.

The first collection from KEF Elements is inspired by time and space.

Time. The measurement of time began with the invention of sundials in ancient Egypt prior to 1500 B.C. The importance of the number 12 is due to the number of lunar cycles in a year and the number of stars used to count the passage of night.

Space. Early civilizations in recorded history made methodical observations of the night sky. These include the Babylonians, Greeks, Indians, Egyptians, Chinese, Maya and many ancient indigenous peoples of the Americas. Objects of interest include planets, moons, stars, nebulae, galaxies, and comets.

KEF Elements brings both time and space in a mechanical watch.

We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.

Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported out of this world, every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.

Completing the package is a grey Epsom leather – yes, the very same type of leather used in the famed Hermes Birkin – strap designed by our very own in-house leather craftsman. Can you already savour the details of your KEF Elements watch?

Get your KEF Elements here or at any of our stores: RAW ION Orchard (#B3-03) and RAW Suntec City (#01-464).

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