SEVENFRIDAY

SEVENFRIDAY Red Army Watches
SEVENFRIDAY is a global lifestyle brand that creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live everyday like it’s Friday. Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a life attitude. ‘Show me, don’t tell me’ is the brand’s tagline with a focus on the emotional instead of rational; action instead of words; creativity instead of unquestioned standards. Join the global UPO7F (United People of SEVENFRIDAY) community and share the #liveSEVENFRIDAY attitude!
39 products

  • SEVENFRIDAY T3/03 SEVENFRIDAY T3/03

    SEVENFRIDAY T3/03

    With its all-black case, the design language of the SEVENFRIDAY T3/03 plays with transparency, gradients, and skeleton movement, resulting in diving into the interface. Part of the T-Series from SEVENFRIDAY which feature watches that are smaller, thinner and lighter than other SEVENFRIDAY watch series, the T3/03 carries the same sun lenses as the brand's Icon Tiny sunglasses, part of the 7F Eyewear collection, which is exclusively available in Singapore at SEVENFRIDAY Space (Raffles City #02-08B). All SEVENFRIDAY watches come with an NFC chip for authentication purposes via the SEVENFRIDAY Android app or at authorised dealers.NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 45.6mm x 45mm Case material: 2-piece case construction; 316L stainless steel black PVD; fine sandblasted black PVD case, brushed and polished bezel with a grooved line refilled in glossy black Berlac lacquer; engraved SEVENFRIDAY logo on the case side at 9h.; crown side refilled with glossy black lacquer Case back: Polycarbonate chip cover embedded with NFC chip for authentication purposes with the 7F app  Movement type: Automatic Movement no.: Seiko NH70 Power reserve: Approx 40hrs Interface: Four layers construction; gradient blue semi-transparent dial sun lens material with a flash treatment; relief printing in white and red colors' gun metal circular brushed minute ring, Opalin deep blue outer dial ring, SEVENFRIDAY logo in relief printing Glass: Hardened K1 mineral glass; one-layer anti-reflective coating Water resistance: 3ATM Strap type: Leather Strap material: Blue genuine calf skin leather with cut-out holes and tone on tone stitching; red lining Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F app

    $1,342.60

  • LIMITED EDITION SEVENFRIDAY T2/08 SEVENFRIDAY T2/08

    SEVENFRIDAY T2/08

    Good vibrations on the wrist -  the SEVENFRIDAY T2/08 “T-Riley Music” is a joyful celebration of peace, love, and optimism. Limited to 777 pieces worldwide, it brings colour and happiness to every moment. Inspiration and Design Happiness is at the heart of SEVENFRIDAY’s philosophy, and the T-Riley Music embodies that spirit. The mischievous bear “Riley” comes alive on the dial, strumming a guitar surrounded by colourful flowers, music notes, and mushrooms. More than a watch, it’s a wearable messenger of positivity and creativity. Dial and Case Details The semi-transparent dial reveals a four-layer construction with vibrant artwork, framed by a 45mm stainless steel case in golden brown PVD. Grooved bezel lines are refilled with Blue Berlac lacquer, adding playful contrast. Both gold-tone hour and minute hands are tipped with luminous paint for visibility. A hardened K1 mineral crystal with anti-reflective coating ensures durability. Movement and Performance Powered by the automatic skeleton TMI NH70A calibre, the T2/08 offers 41 hours of power reserve and 3ATM water resistance. The caseback features special artwork of Riley proudly enjoying his music, with a peace sign at his foot — plus an embedded NFC chip for secure authentication via the SEVENFRIDAY App. Strap and Comfort The watch is paired with a petrol-blue soft silicone strap with tone-on-tone stitching, offering casual comfort and a splash of colour to match the upbeat design. Packaging and Extras Each T2/08 “T-Riley Music” comes in special packaging and includes a complimentary Riley keychain worth SGD70 - exclusive to Red Army Watches Singapore. Whilst stocks last. ✨ Limited to 777 pieces worldwide. Available now at Red Army Watches Singapore (ION Orchard & Suntec City). All SEVENFRIDAY watches come with an NFC chip for authentication purposes via the SEVENFRIDAY Android app or at authorised dealers.NOTE: We reserve the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Limited edition: Only 777 pieces available worldwide Case size: 45.6mm x 45mm Case material: Two piece case construction; 316L stainless steel case, bezel and crown in golden brown PVD treatment; bezel grooved line filled with blue Berlac painting Case back: Polycarbonate chip cover allowing connection to embedded NFC chip for authentication purposes; with special Riley artwork: Riley is happily and proudly listening to his own single, that finally hit the music charts, showing a peace sign on Riley’s foot Movement type: Automatic Movement no.: Seiko NH70 Power reserve: Approx 40hrs Interface: Four layers construction; semi-transparent dial sun lens material; storyline of the dial shows Riley happily playing the guitar, surrounded by colourful flowers, music sheets and mushrooms  Glass: Hardened K1 mineral glass Water resistance: 3ATM Strap type: Strap Strap material: Petrol blue soft silicone Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F app  

    $1,642.20

  • SEVENFRIDAY ME3/01 SEVENFRIDAY ME3/01

    SEVENFRIDAY ME3/01

    Industrial design meets Italian elegance — the SEVENFRIDAY ME3/01 blends futuristic engineering with effortless style, capturing the spirit of sprezzatura: looking cool without even trying. Inspiration and Design Rooted in SEVENFRIDAY’s guiding philosophy, the Maya Principle (Most Advanced Yet Acceptable), the ME3/01 balances forward-looking aesthetics with wearability. Its organically rounded case is aerodynamic and retro-futuristic, reminiscent of high-speed travel through tunnels or Vespa rides on sunlit Roman streets. A tribute to Italian flair, the ME3/01 is a watch that embodies lifestyle as much as design — stylish, bold, and undeniably individual. Dial and Case Details The 44 mm stainless steel case is finished in stone blue PVD with polished accents, creating striking contrast and modern appeal. Its smooth contours highlight SEVENFRIDAY’s signature multi-layered design language, giving the piece both depth and dynamism. Fitted with a blue suede strap, the ME3/01 offers comfort and refinement while echoing the colour palette of the case. Movement and Technology Inside beats the skeleton TMI NH70 automatic calibre, delivering approximately 41 hours of power reserve. As with every SEVENFRIDAY, the caseback integrates an NFC chip for secure authentication, registration, and warranty activation via the SEVENFRIDAY App or authorised dealers. The ME3/01 is more than a timekeeper — it’s a statement of design, individuality, and effortless cool. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with blue berlac lacquer; top domed part of the bezel horizontally satined.; engraved SEVENFRIDAY logo in the centre Case back: Polished caseback with embedded NFC chip for authentication purposes Movement type: Automatic Movement no.: Seiko NH70 Power reserve: Approx 40hrs Interface: Five layers construction; middle layer in polished rhodium cutouts with triangular pointers at 12H and 9H, both polished rhodium and filled with matt white painting; top layer with horizontally brushed rhodium with area lacquered in blue; matte blue hour disc with relief white color printed numbers and tracks; fine sandblasted rhodium galvanic treated minute disc with relief printed numbers and tracks in blue Glass: Three sapphire glasses with anti-reflective coating at the bottom Water resistance: 5ATM Strap type: Strap Strap material: Suede blue leather Buckle: Stainless steel deployant clasp Warranty: 2 years + 1 additional year with registration on the 7F app

    $2,284.40

  • NEW SEVENFRIDAY PG1/01 SEVENFRIDAY PG1/01

    SEVENFRIDAY PG1/01

    Travel in style with the SEVENFRIDAY PG1/01M – the first GMT watch for the brand. Crafted for the modern explorer, this timepiece combines function, innovation, and bold design, making it the ultimate travel companion. As part of the new PG-Series in the retro-futuristic ME and PE collections, the PG1/01 M features SEVENFRIDAY’s first-ever GMT (dual-time) function, engineered for global adventurers and frequent flyers. The watch embodies the MAYA philosophy – "Most Advanced, Yet Acceptable" – blending high-performance innovation with a clean, minimal aesthetic. With its sleek lines, architectural brutalism, and aerodynamic curves, the PG1/01 M represents a bold fusion of timeless design and futuristic vision. “Introducing the GMT was a logical step in taking SEVENFRIDAY to the next level—and what better way to incorporate it than in our new retro-futuristic collection.” – Dan Niederer, SEVENFRIDAY Founder Whether you're crossing time zones or making a statement, the PG1/01 M is more than a watch—it's a lifestyle, it's an attitude. NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; top domed part of the case body horizontally satined, lower part polished; polished bezel with sunray brushed finishing on the inner part; bezel grooved line refilled with matt black Berlac lacquer Case back: Sunray satined and polished caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Miyota 9075 Power reserve: Approx 42hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal and sunray satined parts; base plate in sandblasted galvanic gun metal; central applied ring is circular satined rhodium with engraved and refilled numbers and markers; pointer shaped window between 4h and 5h indicates date function; 24-hour disc in galvanic gun metal opalin with cut outs and glossy yellow relief printed marker; 12-hour hand in glossy turquoise; minute hand in glossy white and luminous tip; seconds hand in fine sandblasted rhodium with matt black circle and pointer Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Strap Strap material: Black calf leather Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

    $2,284.40

  • NEW SEVENFRIDAY PG1/01M SEVENFRIDAY PG1/01M

    SEVENFRIDAY PG1/01M

    Travel in style with the SEVENFRIDAY PG1/01M – the first GMT watch for the brand. Crafted for the modern explorer, this timepiece combines function, innovation, and bold design, making it the ultimate travel companion. As part of the new PG-Series in the retro-futuristic ME and PE collections, the PG1/01 M features SEVENFRIDAY’s first-ever GMT (dual-time) function, engineered for global adventurers and frequent flyers. The watch embodies the MAYA philosophy – "Most Advanced, Yet Acceptable" – blending high-performance innovation with a clean, minimal aesthetic. With its sleek lines, architectural brutalism, and aerodynamic curves, the PG1/01 M represents a bold fusion of timeless design and futuristic vision. “Introducing the GMT was a logical step in taking SEVENFRIDAY to the next level—and what better way to incorporate it than in our new retro-futuristic collection.” – Dan Niederer, SEVENFRIDAY Founder Whether you're crossing time zones or making a statement, the PG1/01 M is more than a watch—it's a lifestyle, it's an attitude. NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; top domed part of the case body horizontally satined, lower part polished; polished bezel with sunray brushed finishing on the inner part; bezel grooved line refilled with matt black Berlac lacquer Case back: Sunray satined and polished caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Miyota 9075 Power reserve: Approx 42hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal and sunray satined parts; base plate in sandblasted galvanic gun metal; central applied ring is circular satined rhodium with engraved and refilled numbers and markers; pointer shaped window between 4h and 5h indicates date function; 24-hour disc in galvanic gun metal opalin with cut outs and glossy yellow relief printed marker; 12-hour hand in glossy turquoise; minute hand in glossy white and luminous tip; seconds hand in fine sandblasted rhodium with matt black circle and pointer Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Bracelet Strap material: Stainless steel, Milanese Buckle: Stainless steel sliding buckle Warranty: 2 years + 1 additional year with registration on the 7F app

    $2,321.10

  • NEW SEVENFRIDAY PE2/01 SEVENFRIDAY PE2/01

    SEVENFRIDAY PE2/01

    Discover the SEVENFRIDAY PE2/01, a bold evolution of classic timepieces that brings retro-futurism to life. This unique men’s watch blends industrial design and aerodynamic styling, inspired by the raw aesthetics of brutalism and the sleek lines of modern engineering. Featuring a minimalist dial with rotating central disk, the PE2/01 evokes the precision of vintage hard drives and the nostalgic vibe of classic audio equipment. Its hypnotic movement and clean layout create a dynamic yet timeless look—perfect for those who appreciate design that’s both cutting-edge and iconic. Housed in an aerodynamic rounded case, the PE2/01 reflects SEVENFRIDAY’s commitment to the MAYA principle: Most Advanced, Yet Acceptable. It’s a perfect blend of innovation and familiarity, ideal for those with a bold sense of style. More than a watch, the PE2/01 is a lifestyle statement—pushing boundaries with confidence and staying true to SEVENFRIDAY’s daring design philosophy. NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with matte black berlac lacquer Case back: Polished and sunray brushed caseback with coffee brown PVD treatment, embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Seiko NH35 Power reserve: Approx 41hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic brown with polished and sunray brushed parts; 9h marker outlined in galvanic black opalin and filled in with beige; black galvanic sandblasted base plate, covered with a central plate in brown PVD finishing (45º brushed); opening on the 9h side (65º angle); hour disc: galvanic black opalin hour disc with relief printed glossy beige printed numbers and tracks; minute hand: fine sandblasted brown with matte black details and pointer filled in luminous beige; date disc: white opalin disc with relief printed glossy black printed numbers Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Strap Strap material: Brown calf Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

    $1,789.00

  • NEW SEVENFRIDAY FREE-DB RocketByz FDBX/05 SEVENFRIDAY FREE-DB RocketByz FDBX/05

    SEVENFRIDAY FREE-DB RocketByz FDBX/05

    Bold, vibrant, and unapologetically urban — the SEVENFRIDAY x RocketByz limited edition is the latest chapter in a long-running collaboration with artist Tomyboy. Combining SEVENFRIDAY’s innovative FREE-D design language with RocketByz’s fluorescent artistry, this timepiece is a wearable statement of creative freedom. Inspiration and Collaboration The partnership between SEVENFRIDAY and RocketByz began in 2013, when Tomyboy hand-painted his first SEVENFRIDAY in neon hues. From the sold-out 2015 neon series to the 2020 carbon-infused release, each collaboration has pushed boundaries. The new 2025 edition represents the culmination of this creative journey — a watch designed to express energy, individuality, and urban spirit. Dial and Case Details This timepiece is more than a watch; it’s a canvas of colour and light. Neon accents and playful details transform the dial into a piece of street-inspired art. A 3D-printed “R” and “WTF” react under UV light, while a gunmetal capsule glows with hand-applied lume, creating a dynamic visual experience both day and night. Artistic Vision Colours on this RocketByz collaboration aren’t decoration — they embody mood and emotion. Each glance at the dial delivers an electric burst of creativity, echoing Tomyboy’s ethos of turning everyday objects into bold works of art. Movement and Technology At its core, the watch features SEVENFRIDAY’s technical innovations, including an embedded NFC chip for authentication, registration, and after-sales service through the SEVENFRIDAY App or at authorised dealers. Urban Attitude Large, daring, and full of personality, the SEVENFRIDAY x RocketByz captures the brand’s rebellious DNA and RocketByz’s fearless approach to art. It’s not just a timepiece — it’s a radiant work of art that inspires its wearer to live boldly. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). All SEVENFRIDAY watches come with an NFC chip for authentication purposes via the SEVENFRIDAY app or at authorised dealers. NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present Technical Specifications Limited edition: Only 25 pieces available worldwide Dimensions: - Space capsule: 42.25x45mm - Space capsule with 3D printed protection gear: 54.15x52.8mm  Time capsule: - Case: Stainless steel 316L, treated with gunmetal PVD- Logo plate: Stainless steel with gun metal PVD, screwed on a 3D printed shell in PA11 MJF; neon pink RocketByz logo 3D dial: 3D printed dial, in PA11 or PA12 MJF Discs: - Domed discs for hour, minute and second indication  - Time reading hours at 13h, and minutes at 6h  - Surrounded by CNC machine pointer in stainless steel with gun metal treatment Caseback: - 3D printed rotor cover in PA11 MJF or PA12 MJF with RIley logo- Equipped with NFC chip for authentication on SEVENFRIDAY app Movement type: Automatic Movement no.: Sellita SW300-1 Power reserve: Approx 42hrs Glass: - Front: TV-shaped, domed sapphire crystal with inner AR coating- Back: round, domed sapphire crystal with inner AR coating Water resistance: 3ATM Strap type: Combination Strap material: - Handstitched calfskin leather- Strap insert in separate elements; 3D printed PA12 MJF Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F App

    $8,255.05

  • NEW SEVENFRIDAY FREE-DB RocketByz FDBX/04 SEVENFRIDAY FREE-DB RocketByz FDBX/04

    SEVENFRIDAY FREE-DB RocketByz FDBX/04

    Bold, vibrant, and unapologetically urban — the SEVENFRIDAY x RocketByz limited edition is the latest chapter in a long-running collaboration with artist Tomyboy. Combining SEVENFRIDAY’s innovative FREE-D design language with RocketByz’s fluorescent artistry, this timepiece is a wearable statement of creative freedom. Inspiration and Collaboration The partnership between SEVENFRIDAY and RocketByz began in 2013, when Tomyboy hand-painted his first SEVENFRIDAY in neon hues. From the sold-out 2015 neon series to the 2020 carbon-infused release, each collaboration has pushed boundaries. The new 2025 edition represents the culmination of this creative journey — a watch designed to express energy, individuality, and urban spirit. Dial and Case Details This timepiece is more than a watch; it’s a canvas of colour and light. Neon accents and playful details transform the dial into a piece of street-inspired art. A 3D-printed “R” and “WTF” react under UV light, while a gunmetal capsule glows with hand-applied lume, creating a dynamic visual experience both day and night. Artistic Vision Colours on this RocketByz collaboration aren’t decoration — they embody mood and emotion. Each glance at the dial delivers an electric burst of creativity, echoing Tomyboy’s ethos of turning everyday objects into bold works of art. Movement and Technology At its core, the watch features SEVENFRIDAY’s technical innovations, including an embedded NFC chip for authentication, registration, and after-sales service through the SEVENFRIDAY App or at authorised dealers. Urban Attitude Large, daring, and full of personality, the SEVENFRIDAY x RocketByz captures the brand’s rebellious DNA and RocketByz’s fearless approach to art. It’s not just a timepiece — it’s a radiant work of art that inspires its wearer to live boldly. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). All SEVENFRIDAY watches come with an NFC chip for authentication purposes via the SEVENFRIDAY app or at authorised dealers. NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present Technical Specifications Limited edition: Only 25 pieces available worldwide Dimensions: - Space capsule: 42.25x45mm - Space capsule with 3D printed protection gear: 54.15x52.8mm  Time capsule: - Case: Stainless steel 316L, treated with gunmetal PVD- Logo plate: Stainless steel with gun metal PVD, screwed on a 3D printed shell in PA11 MJF; neon pink RocketByz logo 3D dial: 3D printed dial, in PA11 or PA12 MJF Discs: - Domed discs for hour, minute and second indication  - Time reading hours at 13h, and minutes at 6h  - Surrounded by CNC machine pointer in stainless steel with gun metal treatment Caseback: - 3D printed rotor cover in PA11 MJF or PA12 MJF with RIley logo- Equipped with NFC chip for authentication on SEVENFRIDAY app Movement type: Automatic Movement no.: Sellita SW300-1 Power reserve: Approx 42hrs Glass: - Front: TV-shaped, domed sapphire crystal with inner AR coating- Back: round, domed sapphire crystal with inner AR coating Water resistance: 3ATM Strap type: Combination Strap material: - Handstitched calfskin leather- Strap insert in separate elements; 3D printed PA12 MJF Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F App

    $8,255.05

  • NEW SEVENFRIDAY FREE-DB RocketByz FDBX/03 SEVENFRIDAY FREE-DB RocketByz FDBX/03

    SEVENFRIDAY FREE-DB RocketByz FDBX/03

    Bold, vibrant, and unapologetically urban — the SEVENFRIDAY x RocketByz limited edition is the latest chapter in a long-running collaboration with artist Tomyboy. Combining SEVENFRIDAY’s innovative FREE-D design language with RocketByz’s fluorescent artistry, this timepiece is a wearable statement of creative freedom. Inspiration and Collaboration The partnership between SEVENFRIDAY and RocketByz began in 2013, when Tomyboy hand-painted his first SEVENFRIDAY in neon hues. From the sold-out 2015 neon series to the 2020 carbon-infused release, each collaboration has pushed boundaries. The new 2025 edition represents the culmination of this creative journey — a watch designed to express energy, individuality, and urban spirit. Dial and Case Details This timepiece is more than a watch; it’s a canvas of colour and light. Neon accents and playful details transform the dial into a piece of street-inspired art. A 3D-printed “R” and “WTF” react under UV light, while a gunmetal capsule glows with hand-applied lume, creating a dynamic visual experience both day and night. Artistic Vision Colours on this RocketByz collaboration aren’t decoration — they embody mood and emotion. Each glance at the dial delivers an electric burst of creativity, echoing Tomyboy’s ethos of turning everyday objects into bold works of art. Movement and Technology At its core, the watch features SEVENFRIDAY’s technical innovations, including an embedded NFC chip for authentication, registration, and after-sales service through the SEVENFRIDAY App or at authorised dealers. Urban Attitude Large, daring, and full of personality, the SEVENFRIDAY x RocketByz captures the brand’s rebellious DNA and RocketByz’s fearless approach to art. It’s not just a timepiece — it’s a radiant work of art that inspires its wearer to live boldly. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). All SEVENFRIDAY watches come with an NFC chip for authentication purposes via the SEVENFRIDAY app or at authorised dealers. NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present Technical Specifications Limited edition: Only 25 pieces available worldwide Dimensions: - Space capsule: 42.25x45mm - Space capsule with 3D printed protection gear: 54.15x52.8mm  Time capsule: - Case: Stainless steel 316L, treated with gunmetal PVD- Logo plate: Stainless steel with gun metal PVD, screwed on a 3D printed shell in PA11 MJF; neon pink RocketByz logo 3D dial: 3D printed dial, in PA11 or PA12 MJF Discs: - Domed discs for hour, minute and second indication  - Time reading hours at 13h, and minutes at 6h  - Surrounded by CNC machine pointer in stainless steel with gun metal treatment Caseback: - 3D printed rotor cover in PA11 MJF or PA12 MJF with RIley logo- Equipped with NFC chip for authentication on SEVENFRIDAY app Movement type: Automatic Movement no.: Sellita SW300-1 Power reserve: Approx 42hrs Glass: - Front: TV-shaped, domed sapphire crystal with inner AR coating- Back: round, domed sapphire crystal with inner AR coating Water resistance: 3ATM Strap type: Combination Strap material: - Handstitched calfskin leather- Strap insert in separate elements; 3D printed PA12 MJF Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F App

    $8,255.05

  • NEW SEVENFRIDAY PE1/01M SEVENFRIDAY PE1/01M

    SEVENFRIDAY PE1/01M

    Where retro-futurism meets bold industrial flair — the SEVENFRIDAY PE1/01M is an evolution of design, engineered to captivate while maintaining clarity. Inspiration and Design The PE1/01M belongs to SEVENFRIDAY’s PE-Series, a line defined by the fusion of industrial heritage and aerodynamic lines. Its design language draws on brutalist textures, bygone audio speakers, and the precision of spinning hard drives — all filtered through SEVENFRIDAY’s forward-thinking lens. Built around the Maya Principle — Most Advanced, Yet Acceptable, the PE1/01M balances avant-garde form with intuitive readability, turning bold design into a wearable statement. Dial and Case Details The 44.5 × 44 mm stainless steel case is wrapped in a bezel with grooved lines refilled in matte black Berlac. Its four-layer dial system integrates: A soft-touch black inner slope plate with raised logo A galvanic gunmetal outer ring with polished and brushed finishes A black sandblasted base plate A central rhodium-finished plate cut at a 45° angle At 9 o’clock, a signature opening (65° angle) aligns with the hour display, lending asymmetry and kinetic personality to the dial. Hours are shown via a rotating disc; minutes and seconds are conventional hands with lumed details. A date window at 4 o’clock completes the layout. This version comes fitted with a Milanese stainless steel bracelet, offering sleek style and all-day comfort, while reinforcing the retro-futuristic aesthetic. The caseback houses an embedded NFC chip for secure authentication and registration. Water resistance is rated at 5ATM, and the movement inside is a reliable TMI NH35, with approximately 41 hours of power reserve. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with matte black berlac lacquer Case back: Polished and sunray brushed caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Seiko NH35 Power reserve: Approx 41hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal with polished and sunray brushed parts; 9h marker outlined in galvanic black opalin and filled in with glossy white; black galvanic sandblasted base plate, covered with a central plate in rhodium finishing (45º brushed); opening on the 9h side (65º angle); hour disc: galvanic black opalin hour disc with relief printed glossy white printed numbers and tracks; minute hand: fine sandblasted rhodium with matte black details and pointer filled in luminous white; second hand: fine sandblasted rhodium with matte black circle  Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Bracelet Strap material: Stainless steel, Milanese Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

    $1,752.29

  • NEW SEVENFRIDAY PE1/01 SEVENFRIDAY PE1/01

    SEVENFRIDAY PE1/01

    Where retro-futurism meets bold industrial flair — the SEVENFRIDAY PE1/01 is an evolution of design, engineered to captivate while maintaining clarity. Inspiration and Design The PE1/01 belongs to SEVENFRIDAY’s PE-Series, a line defined by the fusion of industrial heritage and aerodynamic lines. Its design language draws on brutalist textures, bygone audio speakers, and the precision of spinning hard drives — all filtered through SEVENFRIDAY’s forward-thinking lens. Built around the Maya Principle — Most Advanced, Yet Acceptable, the PE1/01 balances avant-garde form with intuitive readability, turning bold design into a wearable statement. Dial and Case Details The 44.5 × 44 mm stainless steel case is wrapped in a bezel with grooved lines refilled in matte black Berlac. Its four-layer dial system integrates: A soft-touch black inner slope plate with raised logo A galvanic gunmetal outer ring with polished and brushed finishes A black sandblasted base plate A central rhodium-finished plate cut at a 45° angle At 9 o'clock, a signature opening (65° angle) aligns with the hour display, lending asymmetry and kinetic personality to the dial. Hours are shown via a rotating disc; minutes and seconds are conventional hands with lumed details. A date window at 4 o'clock completes the layout. The watch is paired with a black genuine calf leather strap, secured with a butterfly clasp engraved with the SEVENFRIDAY logo. The caseback also houses an embedded NFC chip for secure authentication and registration. Water resistance is rated at 5ATM, and the movement inside is a reliable TMI NH35, offering approximately 41 hours of power reserve. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with matte black berlac lacquer Case back: Polished and sunray brushed caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Seiko NH35 Power reserve: Approx 41hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal with polished and sunray brushed parts; 9h marker outlined in galvanic black opalin and filled in with glossy white; black galvanic sandblasted base plate, covered with a central plate in rhodium finishing (45º brushed); opening on the 9h side (65º angle); hour disc: galvanic black opalin hour disc with relief printed glossy white printed numbers and tracks; minute hand: fine sandblasted rhodium with matte black details and pointer filled in luminous white; second hand: fine sandblasted rhodium with matte black circle Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Strap Strap material: Black calf Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

    $1,724.77

  • NEW SEVENFRIDAY T2/03M SEVENFRIDAY T2/03M

    SEVENFRIDAY T2/03M

    The SEVENFRIDAY T2/03M sees the addition of a gunmetal PVD bracelet to the well-loved T2/03. Gaze upon the T2/03 and be filled with the warmth of nostalgia and the moments we continue to enjoy with family and friends. Rich brown and greys in the design reflect organic materials that conjure the welcome smell of ageing leather and burning wood. The lighter, golden elements the burning embers for a statement gentleman's piece. The design language of the T2/03 plays with transparency and gradients by using a genuine piece of sunglass lens as a dial. Similar to the other models in the T-series, the T2/03 is smaller, thinner and lighter than other SEVENFRIDAY collections. This makes it ideal for those with slimmer wrists - or simply prefer a sized-down SEVENFRIDAY. All SEVENFRIDAY watches come with an NFC chip for authentication purposes via the SEVENFRIDAY Android app or at authorised dealers.NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 45.6mm x 45mm Case material: Two piece case construction; gunmetal PVD case and bezel; bezel grooved line filled with rose gold Berlac painting; alternate finishing between polished, brushed and sandblasted; engraved SEVENFRIDAY logo on side of case; rose gold PVD crown with engraved 7F logo Case back: Gunmetal PVD embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Seiko NH70 Power reserve: Approx 40hrs Interface: Gradient brown, semi-transparent, sun lens dial; relief printing in white and gold colours Glass: Hardened K1 mineral glass; one-layer anti-reflective coating Water resistance: 3ATM Strap type: Bracelet Strap material: Stainless steel, gunmetal PVD Buckle: Stainless steel, gunmetal PVD deplyant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

    $1,917.43

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