RAW Brand Spotlight: Mido Watches
, by RAW Singapore, 2 min reading time
Find out more about RAW's new brand addition, Mido Watches, which is part of The Swatch Group in this Brand Spotlight.
Mido Watches is one of RAW’s new brand additions in 2022. Part of The Swatch Group, Mido Watches was founded in Switzerland by Georges Schaeren in 1918. Today, Mido is based in Le Locle, a town in the heart of the Swiss Jura mountains. Mido’s name originates from the Spanish phrase, “Yo mido” which means, “I measure”. Mido combines innovation, aesthetics and functionality to come up with refined understated timepieces that stand the test of time. Many of Mido’s timepieces are also inspired by iconic architectural glories. With a Mido, you can be assured of owning a watch that has been made using cutting edge technology, automatic movements renowned for their excellence and high-quality materials.
Featured watch: Mido Ocean Star GMT Special Edition
But… isn’t RAW all about non-mainstream mechanical watch brands with a strong value proposition, some of you may be wondering. That’s right – read on to find out why Mido fits in with RAW’s philosophy.
1. Mido remains underrepresented in Singapore. In Orchard Road, the city-state’s main shopping belt, RAW ION Orchard is the only authorised dealer for Mido. Now you know where to head to the next time you need a dose of Mido when you’re in town! 😉
Featured: Mido Multifort Powerwind Limited Edition
2. We love Mido’s design language – the familiar design cues with signature detailings.
Think: Geneva stripes on the dial, lugless case, vintage diver with decompression chart, and skeletonised movement/dial.
Featured collection: Mido Baroncelli Smiling Moon
3. Mido offers a fantastic value proposition. With over 100 years of history (and now backed by The Swatch Group), the brand continues to maintain its excellent value for the quality of its timepieces till today.
Featured watch: Mido All Dial 20th Anniversary Limited Edition
COSC-certified Chronometer models from less than SGD1,900; elegant Baroncelli/Multifort with unique dials; and vintage-inspired Commander/Ocean Star are three key offerings that we’d like you to check out for yourself at our shop.
Find Mido exclusively at RAW ION Orchard (#B3-03).
Check out the Mido collection available at RAW from wherever you are, here.
