Founded in 2003 in Alzenau, Germany, Alexander Shorokhoff is an award-winning independent watch brand that combines precision watchmaking with bold artistic vision. Established by Alexander Shorokhov, the maison was created to uphold exceptional standards of craftsmanship, quality, and design. Each timepiece reflects not only his Russian heritage but also the influences of the diverse cultures he has encountered through his travels.
Over the years, Alexander Shorokhoff’s avant-garde creations have received international acclaim, winning numerous design awards for their originality and artistic expression.
At the heart of the brand lies its devotion to artistry. Engravings, guilloché, and decorative details are painstakingly executed by hand, ensuring that no two watches are exactly alike. A single master watchmaker is entrusted with the complete assembly of each watch — a practice that guarantees individuality and uncompromising quality.
The result is more than a functional timepiece; it is Art on the Wrist. From award-winning dials to finely finished movements, every Alexander Shorokhoff watch embodies independent watchmaking at its most creative and inspiring.
✨ Discover the Alexander Shorokhoff collection today at Red Army Watches Singapore.