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NO IDENTITY

NO IDENTITY

NO IDENTITY is a contemporary watch brand that challenges traditional watchmaking by blending artistic expression with cutting-edge design. Founded on a deep passion for art, NO IDENTITY transforms timepieces into wearable canvases, inviting individuality and creativity into every design.

Dedicated to pushing boundaries, the brand collaborates with artists and creatives to craft unique watches that defy convention and reflect diverse, evolving identities. More than just timekeepers, NO IDENTITY watches are statements—celebrations of self-expression, innovation, and the ever-changing nature of style.

For those who seek the unconventional and embrace the unknown, NO IDENTITY offers more than a watch—it offers a new identity.

13 products

  • NO IDENTITY Aquanoid Ash Blue NO IDENTITY Aquanoid Ash Blue

    NO IDENTITY Aquanoid Ash Blue

    The NO IDENTITY Aquanoid Ash Blue belongs to a collection inspired by paper watch artist Labeg, whose imaginative reinterpretations of iconic watch designs challenge convention through form and expression. Rather than replicating the familiar, the Aquanoid line reworks recognisable silhouettes with asymmetry, painterly dials, and an intentionally unconventional visual language. In the Ash Blue edition, this approach takes on a softer, more refined tone - expressive yet composed, creative without excess. Inspiration & Artistic Influence The Aquanoid line draws directly from Labeg’s paper watch creations: sculptural studies that distort, exaggerate, and reinterpret iconic designs through artistic freedom rather than technical replication. This influence is evident in the Aquanoid’s asymmetrical case geometry and rebalanced proportions. Familiar elements are intentionally shifted, creating visual tension and character while retaining a recognisable sports-watch foundation. For the Ash Blue variant, this artistic language is softened. Muted blue tones and painterly textures introduce calm and restraint, allowing the design to feel contemporary rather than confrontational. Dial & Case Details The Ash Blue dial features a painterly surface treatment that evokes the rhythm of an annual calendar - expressive rather than literal, layered rather than rigid. The result is depth and character without strict symmetry. The asymmetrical case reinforces this design philosophy, offering an unconventional profile that reveals itself gradually on the wrist. Clean finishing and balanced proportions ensure that despite its artistic intent, the watch remains visually composed and wearable. Movement & Mechanics Powering the Aquanoid Ash Blue is the Miyota 9015 automatic movement, selected for its proven reliability, slim profile, and consistent performance. This dependable mechanical platform grounds the watch’s expressive exterior in everyday practicality, ensuring that creativity does not come at the expense of function. Bracelet/Strap & Wearability Despite its unconventional design language, the Aquanoid Ash Blue wears comfortably and confidently. The case proportions, softened dial tones, and balanced weight distribution keep the watch approachable for daily wear. Rather than demanding attention, its details reveal themselves over time - a piece that feels personal rather than declarative. Final Impression The NO IDENTITY Aquanoid Ash Blue is a study in restrained creativity. It challenges familiar forms without abandoning wearability, pairing artistic influence with mechanical reliability. A watch for those who value individuality expressed through nuance, not noise. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Ash blue  Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

    $889.91

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