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NO IDENTITY

NO IDENTITY Cuboid Azure watch with navy dial and stainless steel bracelet

NO IDENTITY brings contemporary art and watchmaking together through the distinctive creative language of watch artist LABEG. Known for his playful interpretations of iconic watches using cardboard and paint, LABEG's artistic approach forms the foundation of the brand's unconventional designs.

Working with NO IDENTITY's founders, LABEG's two-dimensional artworks are transformed into wearable watches - retaining the exaggerated proportions, unexpected geometry and sense of humour that characterise his original creations. Collections including the Cuboid, Aquanoid and Noidilus reinterpret familiar watch forms through this more expressive lens.

Rather than treating watchmaking too seriously, NO IDENTITY celebrates individuality, creativity and the simple enjoyment of wearing something different.

Explore NO IDENTITY watches at Red Army Watches Singapore.

14 products

  • NO IDENTITY Aquanoid Avocado Green NO IDENTITY Aquanoid Avocado Green

    NO IDENTITY Aquanoid Avocado Green

    The NO IDENTITY Aquanoid Avocado Green belongs to a collection inspired by paper watch artist Labeg, whose playful reinterpretations of iconic watch designs challenge convention through form and expression. Rather than pursuing symmetry or strict tradition, the Aquanoid line embraces asymmetry, painterly dials, and a deliberate blend of modern and classic aesthetics. In the Avocado Green edition, this philosophy takes on a warmer, more expressive character. The painterly annual-calendar style dial introduces organic texture and visual rhythm, offering a fresh, contemporary take on a familiar sports-watch silhouette. It’s a design that feels creative yet wearable - distinctive without being overstated. The result is a watch for those who prefer individuality over uniformity, and style that feels effortless rather than engineered. Why We Curated This An artistic reinterpretation of a well-known sports-watch archetype A distinctive colourway that balances playfulness with refinement Proven mechanical reliability beneath a bold, expressive design Design & Artistic Influence The Aquanoid series draws direct inspiration from Labeg’s paper watch creations — works that distort, exaggerate, and reframe iconic designs through an artistic lens. This influence is visible in the Aquanoid’s asymmetrical case construction and whimsical dial layout, where visual balance is intentionally reimagined rather than preserved. The Avocado Green colourway enhances this creative intent. Its soft green tone introduces warmth and personality while remaining grounded enough for everyday wear, giving the watch a contemporary charm that feels both modern and approachable. Movement & Reliability Powering the Aquanoid Avocado Green is the Miyota 9015 automatic movement, selected for its slim profile, reliability, and consistent performance. This trusted mechanical calibre provides a solid foundation, ensuring that the watch’s expressive exterior is matched by dependable everyday function. It’s a pairing of creativity and credibility - artistic on the surface, practical at its core. On the Wrist Despite its unconventional visual language, the Aquanoid Avocado Green wears with ease. The case proportions and softened green palette allow it to sit comfortably on the wrist, adapting well to casual settings while offering enough character to stand out. This is a watch that feels personal rather than performative - one that reflects identity subtly, through design choices rather than declarations. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Avocado green Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

    $871.56

  • NO IDENTITY Aquanoid Ash Blue NO IDENTITY Aquanoid Ash Blue

    NO IDENTITY Aquanoid Ash Blue

    The NO IDENTITY Aquanoid Ash Blue belongs to a collection inspired by paper watch artist Labeg, whose imaginative reinterpretations of iconic watch designs challenge convention through form and expression. Rather than replicating the familiar, the Aquanoid line reworks recognisable silhouettes with asymmetry, painterly dials, and an intentionally unconventional visual language. In the Ash Blue edition, this approach takes on a softer, more refined tone - expressive yet composed, creative without excess. Inspiration & Artistic Influence The Aquanoid line draws directly from Labeg’s paper watch creations: sculptural studies that distort, exaggerate, and reinterpret iconic designs through artistic freedom rather than technical replication. This influence is evident in the Aquanoid’s asymmetrical case geometry and rebalanced proportions. Familiar elements are intentionally shifted, creating visual tension and character while retaining a recognisable sports-watch foundation. For the Ash Blue variant, this artistic language is softened. Muted blue tones and painterly textures introduce calm and restraint, allowing the design to feel contemporary rather than confrontational. Dial & Case Details The Ash Blue dial features a painterly surface treatment that evokes the rhythm of an annual calendar - expressive rather than literal, layered rather than rigid. The result is depth and character without strict symmetry. The asymmetrical case reinforces this design philosophy, offering an unconventional profile that reveals itself gradually on the wrist. Clean finishing and balanced proportions ensure that despite its artistic intent, the watch remains visually composed and wearable. Movement & Mechanics Powering the Aquanoid Ash Blue is the Miyota 9015 automatic movement, selected for its proven reliability, slim profile, and consistent performance. This dependable mechanical platform grounds the watch’s expressive exterior in everyday practicality, ensuring that creativity does not come at the expense of function. Bracelet/Strap & Wearability Despite its unconventional design language, the Aquanoid Ash Blue wears comfortably and confidently. The case proportions, softened dial tones, and balanced weight distribution keep the watch approachable for daily wear. Rather than demanding attention, its details reveal themselves over time - a piece that feels personal rather than declarative. Final Impression The NO IDENTITY Aquanoid Ash Blue is a study in restrained creativity. It challenges familiar forms without abandoning wearability, pairing artistic influence with mechanical reliability. A watch for those who value individuality expressed through nuance, not noise. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Ash blue  Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

    $889.91

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