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NO IDENTITY

NO IDENTITY

NO IDENTITY is a contemporary watch brand that challenges traditional watchmaking by blending artistic expression with cutting-edge design. Founded on a deep passion for art, NO IDENTITY transforms timepieces into wearable canvases, inviting individuality and creativity into every design.

Dedicated to pushing boundaries, the brand collaborates with artists and creatives to craft unique watches that defy convention and reflect diverse, evolving identities. More than just timekeepers, NO IDENTITY watches are statements—celebrations of self-expression, innovation, and the ever-changing nature of style.

For those who seek the unconventional and embrace the unknown, NO IDENTITY offers more than a watch—it offers a new identity.

15 products

  • NO IDENTITY Aquanoid Knight Black NO IDENTITY Aquanoid Knight Black

    NO IDENTITY Aquanoid Knight Black

    The NO IDENTITY Aquanoid Knight Black is part of a collection inspired by paper watch artist Labeg, whose imaginative reinterpretations of iconic watch designs challenge convention through distortion, asymmetry, and artistic freedom. The Aquanoid line embraces these principles, blending whimsical design cues with a refined mechanical foundation. In the Knight Black edition, this philosophy is expressed through a darker, more restrained palette. The painterly annual-calendar style dial introduces texture and depth against a deep black backdrop, creating a watch that feels bold yet composed. It offers a contemporary reinterpretation of a familiar sports-watch silhouette - confident without excess, expressive without noise. Designed for those who appreciate individuality expressed quietly, the Aquanoid Knight Black balances daily wearability with understated sophistication. Why We Curated This A design-forward reinterpretation of a recognisable sports-watch form A restrained colourway that highlights texture and asymmetry Reliable mechanical performance beneath a distinctive exterior Design & Artistic Influence The Aquanoid series draws directly from Labeg’s paper watch creations, where iconic designs are reimagined through altered proportions and playful visual logic. This influence is evident in the Aquanoid’s asymmetrical case construction and unconventional dial layout, where balance is achieved through intention rather than symmetry. The Knight Black colourway sharpens this concept. Its deep black tones emphasise form, shadow, and contrast, allowing the painterly elements of the dial to emerge subtly - a design that feels modern, architectural, and quietly expressive. Movement & Reliability Powering the Aquanoid Knight Black is the Miyota 9015 automatic movement, selected for its slim profile, proven reliability, and consistent performance. This dependable calibre anchors the watch’s artistic design in practical, everyday functionality. It’s a pairing that ensures the Aquanoid remains wearable and trustworthy, not just visually engaging. On the Wrist Despite its unconventional design language, the Aquanoid Knight Black wears comfortably and confidently. The softened case proportions and dark colour palette allow it to integrate seamlessly into daily wear, while its asymmetrical details reward closer inspection over time. This is a watch that feels personal and deliberate - expressive without being attention-seeking. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Black Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

    $807.35

  • NO IDENTITY Aquanoid Avocado Green NO IDENTITY Aquanoid Avocado Green

    NO IDENTITY Aquanoid Avocado Green

    The NO IDENTITY Aquanoid Avocado Green belongs to a collection inspired by paper watch artist Labeg, whose playful reinterpretations of iconic watch designs challenge convention through form and expression. Rather than pursuing symmetry or strict tradition, the Aquanoid line embraces asymmetry, painterly dials, and a deliberate blend of modern and classic aesthetics. In the Avocado Green edition, this philosophy takes on a warmer, more expressive character. The painterly annual-calendar style dial introduces organic texture and visual rhythm, offering a fresh, contemporary take on a familiar sports-watch silhouette. It’s a design that feels creative yet wearable - distinctive without being overstated. The result is a watch for those who prefer individuality over uniformity, and style that feels effortless rather than engineered. Why We Curated This An artistic reinterpretation of a well-known sports-watch archetype A distinctive colourway that balances playfulness with refinement Proven mechanical reliability beneath a bold, expressive design Design & Artistic Influence The Aquanoid series draws direct inspiration from Labeg’s paper watch creations — works that distort, exaggerate, and reframe iconic designs through an artistic lens. This influence is visible in the Aquanoid’s asymmetrical case construction and whimsical dial layout, where visual balance is intentionally reimagined rather than preserved. The Avocado Green colourway enhances this creative intent. Its soft green tone introduces warmth and personality while remaining grounded enough for everyday wear, giving the watch a contemporary charm that feels both modern and approachable. Movement & Reliability Powering the Aquanoid Avocado Green is the Miyota 9015 automatic movement, selected for its slim profile, reliability, and consistent performance. This trusted mechanical calibre provides a solid foundation, ensuring that the watch’s expressive exterior is matched by dependable everyday function. It’s a pairing of creativity and credibility - artistic on the surface, practical at its core. On the Wrist Despite its unconventional visual language, the Aquanoid Avocado Green wears with ease. The case proportions and softened green palette allow it to sit comfortably on the wrist, adapting well to casual settings while offering enough character to stand out. This is a watch that feels personal rather than performative - one that reflects identity subtly, through design choices rather than declarations. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Avocado green Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

    $871.56

  • NO IDENTITY Aquanoid Ash Blue NO IDENTITY Aquanoid Ash Blue

    NO IDENTITY Aquanoid Ash Blue

    The NO IDENTITY Aquanoid Ash Blue belongs to a collection inspired by paper watch artist Labeg, whose imaginative reinterpretations of iconic watch designs challenge convention through form and expression. Rather than replicating the familiar, the Aquanoid line reworks recognisable silhouettes with asymmetry, painterly dials, and an intentionally unconventional visual language. In the Ash Blue edition, this approach takes on a softer, more refined tone - expressive yet composed, creative without excess. Inspiration & Artistic Influence The Aquanoid line draws directly from Labeg’s paper watch creations: sculptural studies that distort, exaggerate, and reinterpret iconic designs through artistic freedom rather than technical replication. This influence is evident in the Aquanoid’s asymmetrical case geometry and rebalanced proportions. Familiar elements are intentionally shifted, creating visual tension and character while retaining a recognisable sports-watch foundation. For the Ash Blue variant, this artistic language is softened. Muted blue tones and painterly textures introduce calm and restraint, allowing the design to feel contemporary rather than confrontational. Dial & Case Details The Ash Blue dial features a painterly surface treatment that evokes the rhythm of an annual calendar - expressive rather than literal, layered rather than rigid. The result is depth and character without strict symmetry. The asymmetrical case reinforces this design philosophy, offering an unconventional profile that reveals itself gradually on the wrist. Clean finishing and balanced proportions ensure that despite its artistic intent, the watch remains visually composed and wearable. Movement & Mechanics Powering the Aquanoid Ash Blue is the Miyota 9015 automatic movement, selected for its proven reliability, slim profile, and consistent performance. This dependable mechanical platform grounds the watch’s expressive exterior in everyday practicality, ensuring that creativity does not come at the expense of function. Bracelet/Strap & Wearability Despite its unconventional design language, the Aquanoid Ash Blue wears comfortably and confidently. The case proportions, softened dial tones, and balanced weight distribution keep the watch approachable for daily wear. Rather than demanding attention, its details reveal themselves over time - a piece that feels personal rather than declarative. Final Impression The NO IDENTITY Aquanoid Ash Blue is a study in restrained creativity. It challenges familiar forms without abandoning wearability, pairing artistic influence with mechanical reliability. A watch for those who value individuality expressed through nuance, not noise. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Ash blue  Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

    $889.91

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