SEVENFRIDAY PE-Series

A bold step into retro-futurism - the SEVENFRIDAY PE2/01 refines industrial design into a cleaner, more minimal expression, balancing motion, form, and clarity within a streamlined case. Inspiration & Design The PE2/01 draws from the intersection of brutalist design and modern engineering, blending raw industrial cues with aerodynamic refinement. Inspired by vintage audio equipment and the precision of early hard drives, its design focuses on motion and rhythm rather than visual complexity. Guided by the Maya Principle - Most Advanced Yet Acceptable - the PE2/01 presents an avant-garde concept in a form that remains intuitive and wearable. Dial & Case Details Housed in a rounded, aerodynamic stainless steel case, the PE2/01 introduces a more minimal dial architecture within SEVENFRIDAY’s layered design language. At its centre, a rotating disk replaces traditional visual hierarchy, creating a hypnotic sense of motion. The cleaner layout emphasises balance and clarity, allowing the movement of time to become the focal point. The case design softens traditional industrial edges into a more fluid silhouette, enhancing both visual flow and comfort on the wrist. Movement & Features The PE2/01 is powered by an automatic mechanical movement, delivering reliable performance with an approximate 40-hour power reserve. As with all SEVENFRIDAY watches, an NFC chip is embedded within the caseback, enabling secure authentication and registration via the SEVENFRIDAY App. Bracelet / Strap & Wearability Designed with wearability in mind, the PE2/01’s rounded case profile sits comfortably on the wrist, making it suitable for extended daily wear. Its balanced proportions and streamlined form make it one of the more versatile expressions within SEVENFRIDAY’s design language. Collector Positioning The PE2/01 is suited for collectors who appreciate a more restrained interpretation of SEVENFRIDAY’s industrial DNA - a piece that focuses on motion, proportion, and clarity rather than layered complexity. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with matte black berlac lacquer Case back: Polished and sunray brushed caseback with coffee brown PVD treatment, embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Seiko NH35 Power reserve: Approx 41hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic brown with polished and sunray brushed parts; 9h marker outlined in galvanic black opalin and filled in with beige; black galvanic sandblasted base plate, covered with a central plate in brown PVD finishing (45º brushed); opening on the 9h side (65º angle); hour disc: galvanic black opalin hour disc with relief printed glossy beige printed numbers and tracks; minute hand: fine sandblasted brown with matte black details and pointer filled in luminous beige; date disc: white opalin disc with relief printed glossy black printed numbers Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Strap Strap material: Brown calf Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

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Where retro-futurism meets refined versatility - the SEVENFRIDAY PE1/01M evolves the brand’s industrial design language with a more streamlined form, now paired with a Milanese stainless steel bracelet for a sleek, contemporary finish. Inspiration & Design The PE1/01M belongs to SEVENFRIDAY’s PE-Series, where industrial heritage is reinterpreted through smoother lines and aerodynamic proportions. Drawing from brutalist textures, vintage audio equipment, and precision mechanical components, the design reflects depth, motion, and engineered detail. Guided by the Maya Principle - Most Advanced Yet Acceptable - the PE1/01M balances expressive design with everyday usability. Dial & Case Details Housed in a 44.5 × 44 mm stainless steel case, the PE1/01M features a bezel with grooved lines filled with matte black Berlac, reinforcing its industrial identity. The four-layer dial construction creates visual depth through: A soft-touch black inner slope plate with raised logo A galvanic gunmetal outer ring with polished and brushed finishes A black sandblasted base plate A central rhodium-finished plate cut at a 45° angle A distinctive opening at 9 o’clock, set at a 65° angle, aligns with the hour display, introducing asymmetry and kinetic character. Hours are indicated via a rotating disc, while minutes and seconds are displayed through lumed hands. A date window at 4 o’clock completes the layout. Movement & Features The PE1/01M is powered by the TMI NH35 automatic movement, offering reliable performance with an approximate 41-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration via the SEVENFRIDAY App, integrating modern functionality into the mechanical design. Bracelet / Strap & Wearability This edition is fitted with a Milanese stainless steel bracelet, adding a refined and contemporary edge while maintaining comfort for extended wear. The slightly more compact case size and smoother profile enhance wearability, while 5 ATM water resistance makes it suitable for daily use beyond basic splash conditions. Collector Positioning The PE1/01M is suited for collectors who appreciate SEVENFRIDAY’s industrial design expressed in a more refined and versatile format - combining strong visual identity with everyday adaptability. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with matte black berlac lacquer Case back: Polished and sunray brushed caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Seiko NH35 Power reserve: Approx 41hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal with polished and sunray brushed parts; 9h marker outlined in galvanic black opalin and filled in with glossy white; black galvanic sandblasted base plate, covered with a central plate in rhodium finishing (45º brushed); opening on the 9h side (65º angle); hour disc: galvanic black opalin hour disc with relief printed glossy white printed numbers and tracks; minute hand: fine sandblasted rhodium with matte black details and pointer filled in luminous white; second hand: fine sandblasted rhodium with matte black circle  Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Bracelet Strap material: Stainless steel, Milanese Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

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Where retro-futurism meets bold industrial design - the SEVENFRIDAY PE1/01 evolves the brand’s design language into a more refined, aerodynamic form while maintaining its distinctive layered character. Inspiration & Design The PE1/01 belongs to SEVENFRIDAY’s PE-Series, where industrial heritage is reinterpreted through smoother lines and a more streamlined silhouette. Drawing inspiration from brutalist textures, vintage audio equipment, and precision-engineered components, the design reflects motion, depth, and mechanical rhythm. Guided by the Maya Principle - Most Advanced Yet Acceptable - the PE1/01 balances expressive form with intuitive usability. Dial & Case Details Housed in a 44.5 × 44 mm stainless steel case, the PE1/01 features a bezel with grooved lines filled with matte black Berlac, reinforcing its industrial aesthetic. The four-layer dial construction creates depth and contrast through: A soft-touch black inner slope plate with raised logo A galvanic gunmetal outer ring with polished and brushed finishes A black sandblasted base plate A central rhodium-finished plate cut at a 45° angle A distinctive opening at 9 o’clock, set at a 65° angle, aligns with the hour display and introduces asymmetry into the design. Hours are indicated via a rotating disc, while minutes and seconds are displayed with lumed hands. A date window at 4 o’clock completes the layout. Movement & Features The PE1/01 is powered by the TMI NH35 automatic movement, offering reliable performance with an approximate 41-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration via the SEVENFRIDAY App, integrating modern functionality into the watch. Bracelet / Strap & Wearability The watch is paired with a black genuine calf leather strap and secured with a stainless steel butterfly clasp engraved with the SEVENFRIDAY logo. Its slightly more compact case and refined proportions enhance wearability, while 5 ATM water resistance makes it suitable for daily use beyond basic splash conditions. Collector Positioning The PE1/01 is suited for collectors who appreciate SEVENFRIDAY’s industrial DNA expressed in a more refined, aerodynamic form - a piece that feels progressive while remaining wearable. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with matte black berlac lacquer Case back: Polished and sunray brushed caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Seiko NH35 Power reserve: Approx 41hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal with polished and sunray brushed parts; 9h marker outlined in galvanic black opalin and filled in with glossy white; black galvanic sandblasted base plate, covered with a central plate in rhodium finishing (45º brushed); opening on the 9h side (65º angle); hour disc: galvanic black opalin hour disc with relief printed glossy white printed numbers and tracks; minute hand: fine sandblasted rhodium with matte black details and pointer filled in luminous white; second hand: fine sandblasted rhodium with matte black circle Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Strap Strap material: Black calf Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

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