SEVENFRIDAY

SEVENFRIDAY Red Army Watches
SEVENFRIDAY is a global lifestyle brand that creates industrial inspired watches, eyewear, apparel and accessories for individuals around the world who live everyday like it’s Friday. Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a life attitude. ‘Show me, don’t tell me’ is the brand’s tagline with a focus on the emotional instead of rational; action instead of words; creativity instead of unquestioned standards. Join the global UPO7F (United People of SEVENFRIDAY) community and share the #liveSEVENFRIDAY attitude!
39 products

  • SEVENFRIDAY M2/02 SEVENFRIDAY M2/02

    SEVENFRIDAY M2/02

    Inspired by industrial elegance — the SEVENFRIDAY M2/02 blends mechanical motifs with refined finishing, offering a layered interface wrapped in rose gold and graphite tones. Inspiration and Design Drawing inspiration from copper piping and the machinery of the Industrial Revolution, the M2/02 showcases SEVENFRIDAY’s ability to turn functional elements into art. Its architecture is built around the interplay of rose gold and dark grey mirror-PVD surfaces, evoking pipes, gears, and engineered flow. Dial and Case Details Housed in a 47 × 47.6 mm polished stainless steel case with rose gold PVD treatment, the M2/02 features a dark grey mirror PVD bezel with rose gold highlights and a sandblasted animation ring. Its interface comprises seven alternating layers in dark grey and rose gold, finished in cast iron grain, opalin, matte and satin textures. Three custom discs indicate hours, minutes, and seconds — read from right to left. The strap is made of brown calfskin suede leather with matching stitching and signature SEVENFRIDAY branding. The watch has a water resistance of 3 ATM (splash/rain resistant). Movement and Technology Inside operates Miyota’s automatic calibre 8215, offering approximately 40 hours of power reserve. The caseback embeds an NFC chip, enabling authentication, registration, and connection through the SEVENFRIDAY App or authorised dealers. Bold yet wearable, the M2/02 is a modern expression of industrial design and elevated mechanics. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). NOTE: We reserve the right to refuse orders for countries where a SEVENFRIDAY distributor is present Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel with 5N rose gold PVD treatment Animation ring: Stainless steel, sandblasted dark grey PVD Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: Dark grey and 5N rose gold, 7 layers, 11 applied parts Glass: Hardened K1 mineral glass; one-layer anti-reflective coating Water resistance: 3ATM Strap type: Leather Strap material: Calf Buckle: Tang buckle Features: 3 customised discs – hour, minute, second; 5N rose gold stainless steel identification plate at 3 o’clock position Warranty: 2 years + 1 additional year with registration on the 7F App

    $2,166.67

  • SEVENFRIDAY M1B/01 SEVENFRIDAY M1B/01

    SEVENFRIDAY M1B/01

    A fusion of urban grit and futuristic design — the SEVENFRIDAY SF M1B/01 “Urban Explorer” is a bold statement in the M-Series lineup, built for the modern adventurer. Inspiration and Design The “Urban Explorer” draws its spirit from the city — industrial textures, unexpected contrasts, and the energy of exploration. Its multi-level interface reveals a layered dial with stamped pattern plates, overlapping discs, and an architectural “Y-wing” bridge overlay. These elements create depth, texture, and a sense of movement at every glance. Dial and Case Details Housed in a 47.6 × 47 mm square-cushion stainless steel case, the M1B/01 features a dark blue PVD "animation ring" and black grooved bezel lines, creating strong contrast and visual detail. The hardened K1 mineral crystal (with anti‐reflective coating) protects the layered dial construction. The strap is made from genuine blue denim overlaid with black calfskin leather, paired with a beige-stamped lining for comfort. At 3 ATM (splash / rain resistant), it’s designed for everyday wear — not diving. Movement and Performance Under the dial, the M1B/01 runs on a custom Miyota 8215 automatic calibre, offering a 40-hour power reserve. The rotor and movement architecture are integrated beneath the layered dial design, in keeping with SEVENFRIDAY’s aesthetic of visible mechanics. Embedded in the caseback is an NFC chip for secure authentication, registration, and connectivity through the SEVENFRIDAY app or authorised dealers. Produced in limited numbers, the SF M1B/01 “Urban Explorer” bridges industrial design and wearable innovation — a watch that defines style and substance in one bold package. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). NOTE: We reserve the right to refuse orders for countries where a SEVENFRIDAY distributor is present Technical Specifications Case size: 47.6 x 47mm Case material: Polished stainless steel square-cushion shape Animation ring: Polished stainless steel, dark blue PVD treatment Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: 7-layered architectural interface; gun metal plate holding the chevron steel flooring tread, framed over a brushed rhodium plate; deep brushed rhodium plate at the center, framing the running second time-reading window. one brushed screw; brushed arch plate with two screws, framing the hour & minute time-reading window; brushed plate with black relief SEVENFRIDAY logo Glass: Hardened K1 mineral glass; one-layer anti-reflective coating Water resistance: 3ATM Strap type: Combination Strap material: Genuine blue denim; black calf skin leather stitched over the holes; beige stamped lining Buckle: Tang buckle Features: - Hours: Large black disc on the left side window- Minutes: Medium black disc on the left side window- Seconds: Blue spinning line turning clockwise, moving along the rectangular window at the center Warranty: 2 years + 1 additional year with registration on the 7F App

    $1,842.59

  • SEVENFRIDAY P1B/01 SEVENFRIDAY P1B/01

    SEVENFRIDAY P1B/01

    Industrial form meets elegant depth — the SEVENFRIDAY P1B/01 from the P-Series celebrates mechanical architecture, textures, and multi-layered design in stainless steel. Inspiration and Design The P1B/01 draws inspiration from gears and cogwheels, celebrating the visual language of mechanical motion. Its six-layer interface evokes depth and complexity, integrating matt, brushed, rhodium, silver, and black discs to create a dynamic interplay beneath the surface. Dial and Case Details The 47 × 47.6 mm polished stainless steel case accentuates the multi-level dial. It features a polished bezel with sandblasted grooves, and an animation ring finished in horizontal brushed steel with matching detailing. The sapphire crystal protects this textured, layered structure. Matched with a black leather strap (black stitching) for a refined contrast, the design balances rugged engineering with everyday elegance. Water resistance is rated at 3 ATM, making it splash-resistant for daily wear. Movement and Technology Powering the P1B/01 is the Miyota 82S7 automatic calibre, offering around 40 hours of power reserve. Embedded in the caseback is an NFC chip that enables authentication, registration, and connectivity through the SEVENFRIDAY App or authorised dealers. With its mechanical complexity, refined finish, and wearable size, the SEVENFRIDAY P1B/01 is a standout in industrial-inspired design. ✨ Available now at Red Army Watches Singapore (ION Orchard & Suntec City). NOTE: RAW reserves the right to refuse orders for countries where a SEVENFRIDAY distributor is present. Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel Animation ring: Horizontal hard brushed stainless steel with sandblasted line Case back: Polished stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 82S7 Power reserve: Approx 40hrs Interface: Silver/rhodium and black; finished alternatively circular, brushed, matte, diamond cut with 11 applied parts Glass: Sapphire crystal with anti-reflective coating Water resistance: 3ATM Strap type: Strap Strap material: Black calf leather Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F app  

    $1,472.22

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