Description
The NO IDENTITY Cuboid is a distinctive timepiece that blends modern design with understated sophistication. Crafted from stainless steel, the watch is defined by its asymmetrical case architecture and bold dial layout - offering a contemporary reinterpretation of familiar luxury codes.
Inspired by paper artist Labeg’s imaginative reinterpretations of iconic integrated sports-watch designs, the Cuboid embraces playful distortion and refined imbalance. Rather than replicating tradition, it pays quiet homage through form, proportion, and attitude - introducing a whimsical yet considered character that sets it apart.
The result is a watch that feels expressive without excess, confident without formality, and unmistakably individual.
Why We Curated This
- A sculptural reinterpretation of a classic luxury sports-watch silhouette
- Artistic influence that prioritises expression over imitation
- Proven mechanical reliability beneath a bold, design-forward exterior
Design & Artistic Influence
The Cuboid draws from Labeg’s paper watch creations, where iconic designs are reimagined through altered geometry and playful abstraction. This influence is evident in the Cuboid’s asymmetrical case shape and striking dial composition, where visual balance is achieved through intent rather than symmetry.
While the design nods subtly to the language of integrated sports watches, it avoids direct replication. Instead, the Cuboid introduces a fresh, contemporary perspective - one that feels casual, creative, and quietly refined.
Movement & Reliability
At its core, the Cuboid is powered by the Miyota 9015 automatic movement, selected for its slim profile, dependable accuracy, and proven durability. This trusted calibre ensures that the watch’s artistic expression is supported by a mechanical platform suited for everyday wear.
It’s a balance of avant-garde design and practical performance - creativity grounded in credibility.
On the Wrist
Despite its bold visual identity, the Cuboid wears comfortably and confidently. The stainless-steel case offers reassuring weight, while the softened edges and considered proportions allow it to sit naturally on the wrist.
This is a watch that works effortlessly in casual settings, yet carries enough refinement to transition beyond them - ideal for collectors and style-conscious wearers alike.
Technical Specifications
| Case size: |
40mmx43.5mm |
| Case material: |
Stainless steel |
| Case back: |
Stainless steel |
| Movement type: |
Automatic |
| Movement no.: |
Miyota 9015 |
| Dial: |
Blue dial |
| Glass: |
Sapphire |
| Water resistance: |
5ATM |
| Strap: |
Stainless steel
|
| Buckle: |
Stainless steel deployant buckle |
| Warranty: |
1 year
|
