Discover the SEVENFRIDAY ME-Series, a bold new collection blending retro-futuristic design with aerodynamic aesthetics and industrial influences. Available now at Red Army Watches Singapore, this timepiece features cut-out sapphire glass, a butterfly clasp, and modern, stylish functionality for discerning watch enthusiasts.

SEVENFRIDAY, renowned for its innovative and bold approach to watchmaking, is stepping into a new era with the launch of the ME-Series. This new collection combines aerodynamic design and SEVENFRIDAY’s signature style in a streamlined, clean aesthetic. The ME-Series marks the brand’s commitment to retro-futuristic design, offering watch enthusiasts a stunning blend of modern innovation and timeless appeal.

SEVENFRIDAY ME-Series: A New Vision in Watch Design

The ME-Series signifies a bold departure from SEVENFRIDAY’s past designs, drawing inspiration from the world of industrial design. Head designer Arnaud has long admired the work of pioneering designers who focused on clean, stripped-down forms—a concept known as streamlined design. This design philosophy emphasizes reducing products to their core essence, creating functional yet aesthetically pleasing pieces.

For the ME-Series, Arnaud reimagines SEVENFRIDAY’s iconic cushion shape, giving it a more organized, clean, and futuristic twist. The result is a sleek and refined design that maintains the brand’s signature edge while offering a more modern, retro-futuristic look.

The MAYA Philosophy: Innovation and Familiarity Combined

One of SEVENFRIDAY's core design principles is the Most Advanced Yet Acceptable (MAYA) philosophy. This ensures that the brand’s designs are both innovative and familiar, blending cutting-edge features with a sense of accessibility. The ME-Series embodies this philosophy perfectly, offering a novel design that remains familiar and wearable.

SEVENFRIDAY is widely recognized for its industrial-inspired designs, and the ME-Series continues that tradition, with an added futuristic twist. The case features an organic, aerodynamic structure, particularly evident when viewed from the side. The sleek curves of the ME-Series evoke the feeling of speed and motion—like racing through tunnels or moving at light speed. This streamlined design not only captivates the eye but is also incredibly comfortable to wear, striking the ideal balance between advancement and acceptability.

Key Features of the SEVENFRIDAY ME-Series

The ME-Series introduces several standout features that are sure to appeal to design lovers and watch enthusiasts alike:

• 44mm Case: The watch features a thinner, more rounded cushion shape, which emphasizes a monolithic volume and modern aesthetic.
• Butterfly Clasp: The ME-Series introduces the butterfly clasp on a leather band, offering a refined yet practical solution for securing the watch.
• Sapphire Glass: One of the most striking visual elements of the ME-Series is the use of three cut-out sapphire glass pieces, contributing to the watch’s sleek, futuristic look.
• Silicone Grip Crown: The watch features a crown with a silicone grip, enhancing usability and adding to the ME-Series' unique design.

The design of the ME-Series is a perfect marriage of aerodynamic and retro-futuristic industrial design, making it the ideal choice for those seeking a modern yet timeless timepiece.

A Fresh Take on Retro-Futuristic Style

The ME-Series marks a fresh chapter for SEVENFRIDAY, offering a unique blend of aerodynamic design, retro-futurism, and industrial influences. Whether you’re drawn to the clean, modern aesthetic or the innovative features of the watch, the ME-Series has something for everyone.

The collection includes two stunning models: one in stainless steel with a touch of blue lacquer, and the other with gold PVD and green lacquer accents. These striking colour combinations complement the ME-Series' futuristic design and offer a bold, sophisticated style for watch lovers.

Why Choose the SEVENFRIDAY ME-Series?

The ME-Series is not just a watch; it’s a statement of design and innovation. With its aerodynamic curves, retro-futuristic elements, and advanced functionality, the ME-Series is perfect for those looking to embrace cutting-edge watch design. Whether you’re an avid collector or a first-time buyer, the ME-Series offers the perfect combination of style, comfort, and innovation.

Shop the SEVENFRIDAY ME-Series—the next step in the brand’s journey toward modern, retro-futuristic design. Don’t miss the chance to experience this unique timepiece firsthand!

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