Bold, unapologetic, and industrial at heart - the SEVENFRIDAY M2/05 “Action Talks” embodies the brand’s signature design language with a more assertive, message-driven edge. Combining layered construction with strong visual contrasts, it delivers a watch that is both expressive and distinctive.
Inspiration & Design
The M2/05 builds on SEVENFRIDAY’s industrial design philosophy while introducing a more rebellious narrative. Its dial prominently features the brand’s mantra, “Action Talks, Bullshit Walks,” transforming the watch into a statement of intent as much as a timepiece.
The overall design reflects urban energy and mechanical inspiration, balancing structure with attitude.
Dial & Case Details
Housed in a 47 × 47.6 mm stainless steel case, the M2/05 features a polished bezel with deep black grooved accents that frame the dial with strong definition.
A bronze-toned animation ring introduces warmth, contrasting against the stone-grey dial plate. The seven-layer dial construction creates depth and dimension, while textured surfaces and carefully cut minute tracks highlight the watch’s mechanical complexity.
Movement & Features
The M2/05 is powered by the Miyota 8215 automatic movement, offering reliable performance with an approximate 40-hour power reserve.
An NFC chip embedded in the caseback enables secure authentication and registration through the SEVENFRIDAY App, adding a layer of digital connectivity to the mechanical experience.
Bracelet / Strap & Wearability
The watch is paired with a green calfskin leather strap, oiled for softness and finished with tone-on-tone stitching for a cohesive look.
Despite its bold design, the watch remains comfortable on the wrist, with a balanced case profile suited for daily wear. With 3 ATM water resistance, it is designed for everyday urban use.
Collector Positioning
The M2/05 is for those who appreciate watches with attitude - a piece that combines industrial design, layered construction, and a strong visual identity into a confident statement on the wrist.
Note
RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor.
Technical Specifications
Case size:
47.6 x 47mm
Case material:
Stainless steel
Animation ring:
Stainless steel, with a bronze PVD treatment, and special bouchonné finishing; polished stainless steel bezel, with grooved line refilled with black Berlac® painting
Case back:
Stainless steel embedded with NFC chip for authentication purposes
Movement type:
Automatic
Movement no.:
Miyota 8215
Power reserve:
Approx 40hrs
Interface:
Multilayer interface with 7 layers; minute plate with deep stamped pattern surrounded by décor plate and highlight engraving: ACTION TALKS BULLSHIT WALKS
Glass:
Sapphire
Water resistance:
3ATM
Strap type:
Leather
Strap material:
Calf
Buckle:
Tang buckle
Warranty:
2 years + 1 additional year with registration on the 7F App
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