The Laco Chronograph Phoenix is a standout piece thanks to its blue sun ray dial and the Milanese bracelet that completes the watch.
Laco chronographs are known for their strong reliability and accuracy to the second. Hand-crafted by experienced watchmakers on site in Laco's factory in Pforzheim, chronographs stand for sportiness, elegance and technical sophistication. Strong and precise - these are the chronographs by Laco. Despite a variety of information, Laco designers have succeeded in presenting the time very legibly.
Technical Specifications
Case size:
44mm
Case material:
Stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Laco 50 based on ETA7750
Power reserve:
Approx 40hrs
Dial:
Blue sunray dial with silver numbers, hands
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Bracelet
Strap material:
Stainless steel Milanese-style
Buckle:
Deployant clasp
Warranty:
2 years
A Modern Interpretation of an Aviation Icon
Few watches are as instantly recognisable as the German Flieger. Originally developed as precision navigation instruments for military pilots during the 1940s, these watches established a design language that continues to influence aviation timepieces today.
Founded in Pforzheim in 1925, Laco was one of the original manufacturers entrusted with producing these historic pilot watches. The Augsburg 42 faithfully preserves that heritage while adapting it for contemporary everyday wear. Rather than serving as a museum piece, it offers collectors an accessible way to experience one of mechanical watchmaking's most enduring designs.
Inspiration & Design
The Augsburg features the classic Type A (Baumuster A) pilot dial, distinguished by its clean arrangement of large Arabic numerals, luminous sword hands and the unmistakable triangle with twin dots at 12 o'clock. Originally developed to maximise readability inside the cockpit, the layout remains one of the clearest and most functional dial designs ever created.
Unlike more complex pilot watches, the Type A dial embraces restraint. Every element exists for a purpose, giving the Augsburg a timeless character that feels equally at home with casual clothing or everyday office wear.
Dial & Case
The 42mm stainless steel case captures the commanding presence expected of a traditional Flieger while remaining comfortable enough for daily use. The oversized onion crown pays tribute to the original observation watches, allowing pilots to operate the watch while wearing gloves, while the brushed case finish reinforces its purposeful tool-watch character.
Combined with its sapphire crystal and premium leather strap, the Augsburg balances historical authenticity with the durability expected of a modern mechanical watch.
Movement
Powering the Augsburg 42 is the Laco 2S automatic movement, based on the reliable Miyota 82S0. Selected for its proven dependability and ease of maintenance, it reflects Laco's philosophy of creating robust mechanical watches that are built to be worn every day.
Visible through the exhibition caseback, the movement offers owners the opportunity to appreciate the mechanics that drive the watch while delivering dependable performance for years of regular use.
Wearability
The Augsburg 42 is often considered one of the most approachable watches in the Laco collection. Its clean Type A dial, versatile proportions and understated design make it an excellent choice for collectors purchasing their first German pilot watch, while its authentic heritage ensures it remains equally rewarding for seasoned enthusiasts.
Whether paired with denim, leather or tailoring, the Augsburg wears with effortless versatility while retaining the unmistakable character of a true Flieger.
Final Thoughts
The Augsburg 42 succeeds because it stays true to the original purpose of the Flieger: exceptional legibility, robust engineering and honest functionality. Nearly a century after Laco's founding, it continues to represent everything that makes German pilot watches so enduringly admired.
For collectors seeking an authentic entry into the world of Flieger watches, the Augsburg remains one of the finest places to begin.
Explore the Collection
Discover more from Laco.
→ Pilot Watches
→ Navy Watches
→ Chronographs
→ View All Laco Watches
Technical Specifications
Case size:
42mm
Case material:
Matte finish stainless steel case
Case back:
Exhibition caseback with sapphire crystal
Movement type:
Automatic
Movement no.:
Laco 2S based on Miyota 82S0
Power reserve:
Approx 42hrs
Dial:
Black matte dial with SuperLuminova C3-coated hands, numerals and indices
Glass:
Sapphire crystal
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Brown calf with rivets
Buckle:
Tang buckle
Warranty:
2 years
The Laco Chronograph New York stands out for its ruggedly elegant look. A silver dial with rose gold hands and numbers is nicely complemented with a sporty brown leather strap.
Laco chronographs are known for their strong reliability and accuracy to the second. Hand-crafted by experienced watchmakers on site in Laco's factory in Pforzheim, chronographs stand for sportiness, elegance and technical sophistication. Strong and precise - these are the chronographs by Laco. Despite a variety of information, Laco designers have succeeded in presenting the time very legibly.
Technical Specifications
Case size:
44mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
ETA7750
Power reserve:
Approx 48hrs
Dial:
Silver dial with rose gold coloured numbers, hands
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Brown calf with white stitching
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years
KEF Elements is a brand by RAW.
Kef refers to a state of contentment and well-being; something which brings you tranquil pleasure. KEF Elements' watches are thus created with the mission to bring to you, the owner and wearer, enjoyable and fulfilling moments when you wrist these timepieces.
The first collection from KEF Elements is inspired by time and space.
We selected a dial made of genuine aventurine stone to be the canvas of our night sky. Aventurine with its midnight blue hue shimmering with glittering speckles is a perfect backdrop for the 12 different zodiac constellations that you get to choose from. The 42mm case diameter conveys the vastness of this universe that now rests on your wrist.
Whether your star sign is Aries or Libra, your constellation will glow in the dark, thanks to the blue BGW9 lume coating on the stars. Be transported every time you tell the time from your KEF Elements watch as it offers you a crisp view of the night sky through a telescope with the stars aligned in your selected zodiac constellation.
Technical Specifications
Case size:
42mm
Case material:
316L stainless steel
Case back:
Sapphire crystal
Movement type:
Automatic
Movement no.:
Miyota 9039
Power reserve:
Approx 42hrs
Dial:
Genuine aventurine stone dial - no two pieces are the same; raised dots coated with SuperLuminova C3 as hour indices; zodiac star constellation with blue BGW9 lume
Glass:
Sapphire crystal with anti-reflective coating
Water resistance:
5ATM
Strap type:
Leather
Strap material:
Grey epsom or brown calfskin
Buckle:
Tang buckle
Warranty:
2 years