SEVENFRIDAY M-Series

Bold, unapologetic, and industrial at heart - the SEVENFRIDAY M2/05 “Action Talks” embodies the brand’s signature design language with a more assertive, message-driven edge. Combining layered construction with strong visual contrasts, it delivers a watch that is both expressive and distinctive. Inspiration & Design The M2/05 builds on SEVENFRIDAY’s industrial design philosophy while introducing a more rebellious narrative. Its dial prominently features the brand’s mantra, “Action Talks, Bullshit Walks,” transforming the watch into a statement of intent as much as a timepiece. The overall design reflects urban energy and mechanical inspiration, balancing structure with attitude. Dial & Case Details Housed in a 47 × 47.6 mm stainless steel case, the M2/05 features a polished bezel with deep black grooved accents that frame the dial with strong definition. A bronze-toned animation ring introduces warmth, contrasting against the stone-grey dial plate. The seven-layer dial construction creates depth and dimension, while textured surfaces and carefully cut minute tracks highlight the watch’s mechanical complexity. Movement & Features The M2/05 is powered by the Miyota 8215 automatic movement, offering reliable performance with an approximate 40-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration through the SEVENFRIDAY App, adding a layer of digital connectivity to the mechanical experience. Bracelet / Strap & Wearability The watch is paired with a green calfskin leather strap, oiled for softness and finished with tone-on-tone stitching for a cohesive look. Despite its bold design, the watch remains comfortable on the wrist, with a balanced case profile suited for daily wear. With 3 ATM water resistance, it is designed for everyday urban use. Collector Positioning The M2/05 is for those who appreciate watches with attitude - a piece that combines industrial design, layered construction, and a strong visual identity into a confident statement on the wrist. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel Animation ring: Stainless steel, with a bronze PVD treatment, and special bouchonné finishing; polished stainless steel bezel, with grooved line refilled with black Berlac® painting Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: Multilayer interface with 7 layers; minute plate with deep stamped pattern surrounded by décor plate and highlight engraving: ACTION TALKS BULLSHIT WALKS Glass: Sapphire Water resistance: 3ATM Strap type: Leather Strap material: Calf Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F App

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Launch into new frontiers - the SEVENFRIDAY M3/07 “Spaceship II” channels industrial futurism and layered mechanics into a bold, design-led timepiece. Expanding the M-Series language, it brings together structure, contrast, and depth in a distinctly modern expression. Inspiration & Design The “Spaceship II” draws inspiration from engineered control panels and mechanical systems, translating functional elements into a cohesive visual composition. Its design reflects movement, precision, and purpose - combining industrial cues with a futuristic aesthetic that feels both technical and expressive. Dial & Case Details Housed in a 47 × 47.6 mm stainless steel case with black PVD finish, the M3/07 features a three-piece construction comprising bezel, main case with animation ring, and caseback. The dial is built across five layers, alternating jet black polished surfaces with gunmetal grain stamping to create contrast and texture. Applied elements punctuate the upper dial, enhancing depth and visual clarity. Black silicone and recycled nylon form part of the animation ring, adding material contrast to the composition. The watch is protected by a sapphire crystal with anti-reflective coating for improved legibility. Movement & Features The M3/07 is powered by the Miyota 8215 automatic movement, offering reliable performance with an approximate 40-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration through the SEVENFRIDAY App, integrating digital functionality into the mechanical design. Bracelet / Strap & Wearability Fitted with a black calfskin leather strap, padded and stitched for comfort, the watch balances its bold case design with a secure and wearable fit. Despite its strong visual presence, the ergonomic construction ensures everyday comfort. With 3 ATM water resistance, it is suitable for daily urban use. Collector Positioning The M3/07 “Spaceship II” is for those drawn to futuristic design and layered mechanical aesthetics - a watch that reflects individuality through structure, contrast, and bold visual identity. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel with PVD gun metal treatment and polished finishing Animation ring: Black matte silicone with one groove Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: Seven layers of black, grey and gun metal coloured discs, alternately finished with sandblasted, polished and grained treatment and six decorative gun metal-coloured screws on the upper layer; the left-sided hour indication is highlighted through the horizontal "Y"-shaped disc; grey colour-printed SEVENFRIDAY logo with "Automatic" insignia below Glass: Sapphire Water resistance: 3ATM Strap type: Combination Strap material: Black calf leather and silicone Buckle: Tang buckle Features: Three overlapping sandblasted white discs with black printed numbers and tracks indicating hours, minutes and seconds with blue colour-printed hour indicator at 9H mark and minute indicator on inner circle Warranty: 2 years  + 1 additional year with registration on the 7F App

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Inspired by industrial elegance - the SEVENFRIDAY M2/02 blends mechanical motifs with refined finishing, combining layered construction with warm rose gold and graphite tones. It offers a more polished interpretation of SEVENFRIDAY’s signature design language. Inspiration & Design Drawing from copper piping and machinery of the Industrial Revolution, the M2/02 transforms functional engineering elements into a cohesive visual composition. The interplay of rose gold and dark grey mirror-PVD surfaces evokes pipes, gears, and mechanical flow - creating a design that feels both structured and expressive. Dial & Case Details Housed in a 47 × 47.6 mm stainless steel case with rose gold PVD treatment, the M2/02 features a dark grey mirror-PVD bezel accented with rose gold highlights and a sandblasted animation ring. The dial is constructed across seven alternating layers in dark grey and rose gold, finished in a mix of cast iron grain, opalin, matte, and satin textures. Three custom discs display the hours, minutes, and seconds, read from right to left - a distinctive feature of SEVENFRIDAY’s display system. Movement & Features The M2/02 is powered by the Miyota 8215 automatic movement, delivering reliable performance with an approximate 40-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration through the SEVENFRIDAY App, integrating modern functionality into the mechanical experience. Bracelet / Strap & Wearability Fitted with a brown calfskin suede leather strap with matching stitching and SEVENFRIDAY branding, the watch offers a comfortable and secure fit on the wrist. Despite its bold presence, the case construction ensures balanced wearability. With 3 ATM water resistance, it is suitable for everyday urban use. Collector Positioning The M2/02 appeals to collectors who appreciate industrial design with a more refined, elevated aesthetic - a piece that balances mechanical expression with a warmer, more polished visual tone. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel with 5N rose gold PVD treatment Animation ring: Stainless steel, sandblasted dark grey PVD Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: Dark grey and 5N rose gold, 7 layers, 11 applied parts Glass: Hardened K1 mineral glass; one-layer anti-reflective coating Water resistance: 3ATM Strap type: Leather Strap material: Calf Buckle: Tang buckle Features: 3 customised discs – hour, minute, second; 5N rose gold stainless steel identification plate at 3 o’clock position Warranty: 2 years + 1 additional year with registration on the 7F App

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A fusion of urban grit and futuristic design - the SEVENFRIDAY SF M1B/01 “Urban Explorer” is a standout piece within the M-Series lineup, created for those who navigate the city with curiosity and intent. Blending layered construction with industrial detailing, it reflects SEVENFRIDAY’s signature approach to modern watch design. Inspiration & Design The “Urban Explorer” draws its character from the city - from industrial textures to the rhythm of movement and discovery. Its multi-level dial reveals a complex composition of stamped pattern plates, overlapping discs, and the signature “Y-wing” bridge overlay. These elements create depth, contrast, and a constant sense of motion, offering a dynamic visual experience with every glance. Dial & Case Details Housed in a 47.6×47mm square-cushion stainless steel case, the M1B/01 features a dark blue PVD “animation ring” paired with black grooved bezel lines, creating strong visual contrast and detail. The hardened K1 mineral crystal, treated with anti-reflective coating, protects the dial while maintaining clarity across its layered construction. Movement & Features The M1B/01 is powered by a customised Miyota 8215 automatic movement, delivering reliable performance with an approximate 40-hour power reserve. An embedded NFC chip within the caseback allows for secure authentication and registration via the SEVENFRIDAY app, reinforcing the brand’s modern, connected approach. Bracelet / Strap & Wearability The watch is fitted with a distinctive strap combining blue denim with black calfskin leather, finished with a beige-stamped lining for added comfort. Despite its bold case size, the ergonomic construction ensures a secure and comfortable fit for daily wear. With 3ATM water resistance, it is suited for everyday urban use. Collector Positioning The M1B/01 “Urban Explorer” is for those drawn to industrial design and layered aesthetics - a watch that reflects individuality, movement, and the energy of modern city life. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Polished stainless steel square-cushion shape Animation ring: Polished stainless steel, dark blue PVD treatment Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: 7-layered architectural interface; gun metal plate holding the chevron steel flooring tread, framed over a brushed rhodium plate; deep brushed rhodium plate at the center, framing the running second time-reading window. one brushed screw; brushed arch plate with two screws, framing the hour & minute time-reading window; brushed plate with black relief SEVENFRIDAY logo Glass: Hardened K1 mineral glass; one-layer anti-reflective coating Water resistance: 3ATM Strap type: Combination Strap material: Genuine blue denim; black calf skin leather stitched over the holes; beige stamped lining Buckle: Tang buckle Features: - Hours: Large black disc on the left side window- Minutes: Medium black disc on the left side window- Seconds: Blue spinning line turning clockwise, moving along the rectangular window at the center Warranty: 2 years + 1 additional year with registration on the 7F App

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