The NO IDENTITY Noidilus is a distinctive timepiece born from the intersection of horology and artistic imagination. Created in collaboration with Labeg (Gabriel Lau) - a Hong Kong-Canadian artist celebrated for his intricate paper watch sculptures - the Noidilus offers a reimagined take on classic dive-watch aesthetics through a design-first lens. Rather than replicating tradition, the Noidilus translates familiar dive-watch cues into something expressive and contemporary. Its refined silhouette, balanced proportions, and thoughtful detailing reflect Labeg’s ability to reinterpret iconic designs as collectible objects, while maintaining a clear respect for watchmaking heritage. Available in expressive colourways such as Arctic, Flamingo Pink, and Charcoal, the Noidilus balances originality with wearability - playful in spirit, but grounded in purpose. Why We Curated This A creative collaboration that bridges horology and contemporary art A fresh reinterpretation of the classic dive-watch silhouette Distinctive colourways that express individuality without sacrificing balance Design & Artistic Collaboration The Noidilus draws directly from Labeg’s paper watch sculptures, where iconic watch designs are reconstructed through layered geometry and imaginative form. This influence is evident in the Noidilus’ sculptural case, softened contours, and carefully considered proportions. While the design nods to traditional dive-watch language, it avoids literal replication. Instead, it presents a modern, artistic interpretation - one that feels expressive, intentional, and quietly confident. Each colourway brings a different character to the design, allowing the wearer to choose between restraint, contrast, or playful expression. Movement & Reliability Beneath its artistic exterior, the Noidilus is built with dependable mechanical foundations suitable for everyday wear. Its movement is selected to prioritise reliability and practicality, ensuring the watch performs confidently while supporting its design-led identity. This balance of creativity and credibility defines the Noidilus - a watch designed to be worn, not just admired. On the Wrist Despite its expressive design language, the Noidilus wears comfortably and with ease. The case proportions and refined silhouette allow it to sit naturally on the wrist, while its distinctive detailing reveals itself gradually through wear. It’s a watch that feels personal rather than performative - a statement of taste, creativity, and individuality. Technical Specifications Case size: 39.0x33.7mm Case material: Stainless steel Case back: Stainless steel Movement type: Quartz Movement no.: 2115 Dial: Flamingo pink dial Glass: Sapphire Water resistance: 5ATM Strap: Stainless steel Buckle: Stainless steel deployant buckle Warranty: 1 year  

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The NO IDENTITY Noidilus is a distinctive timepiece born from the intersection of horology and artistic imagination. Created in collaboration with Labeg (Gabriel Lau) - a Hong Kong-Canadian artist celebrated for his intricate paper watch sculptures - the Noidilus offers a reimagined take on classic dive-watch aesthetics through a design-first lens. Rather than replicating tradition, the Noidilus translates familiar dive-watch cues into something expressive and contemporary. Its refined silhouette, balanced proportions, and thoughtful detailing reflect Labeg’s ability to reinterpret iconic designs as collectible objects, while maintaining a clear respect for watchmaking heritage. Available in expressive colourways such as Arctic, Flamingo Pink, and Charcoal, the Noidilus balances originality with wearability - playful in spirit, but grounded in purpose. Why We Curated This A creative collaboration that bridges horology and contemporary art A fresh reinterpretation of the classic dive-watch silhouette Distinctive colourways that express individuality without sacrificing balance Design & Artistic Collaboration The Noidilus draws directly from Labeg’s paper watch sculptures, where iconic watch designs are reconstructed through layered geometry and imaginative form. This influence is evident in the Noidilus’ sculptural case, softened contours, and carefully considered proportions. While the design nods to traditional dive-watch language, it avoids literal replication. Instead, it presents a modern, artistic interpretation - one that feels expressive, intentional, and quietly confident. Each colourway brings a different character to the design, allowing the wearer to choose between restraint, contrast, or playful expression. Movement & Reliability Beneath its artistic exterior, the Noidilus is built with dependable mechanical foundations suitable for everyday wear. Its movement is selected to prioritise reliability and practicality, ensuring the watch performs confidently while supporting its design-led identity. This balance of creativity and credibility defines the Noidilus - a watch designed to be worn, not just admired. On the Wrist Despite its expressive design language, the Noidilus wears comfortably and with ease. The case proportions and refined silhouette allow it to sit naturally on the wrist, while its distinctive detailing reveals itself gradually through wear. It’s a watch that feels personal rather than performative - a statement of taste, creativity, and individuality. Technical Specifications Case size: 45.2x40mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Blue dial Glass: Sapphire Water resistance: 10ATM Strap: Stainless steel Buckle: Stainless steel deployant buckle Warranty: 1 year  

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The NO IDENTITY Warrior is a daring reinterpretation of the sports chronograph, shaped by artistic imagination rather than strict convention. Inspired by paper watch artist Labeg’s visionary approach to iconic chronograph designs, the Warrior blends familiar cues with playful distortion - challenging norms while retaining refinement and clarity. Defined by its unconventional asymmetrical case and expressive dial layout, the Warrior introduces visual tension without sacrificing legibility. It is a chronograph that feels confident, creative, and distinctly modern - a design that questions tradition without abandoning it. Available in Blossom Pink and Marine Blue, each variant offers a unique personality while sharing the same design-led philosophy. Why We Curated This A design-forward reinterpretation of the sports chronograph Artistic influence that embraces asymmetry and expression Reliable chronograph performance beneath a bold exterior Design & Artistic Influence The Warrior draws from Labeg’s paper-based reinterpretations of iconic watches, where familiar forms are deliberately rebalanced through altered proportions and whimsical distortion. This influence is evident in the asymmetrical case geometry and layered dial composition, where balance is achieved through intention rather than symmetry. While the design subtly references the language of classic sports chronographs, it avoids direct imitation. Instead, the Warrior offers a contemporary perspective - expressive, confident, and quietly irreverent. Colour Variants Warrior Blossom PinkSoft yet confident, Blossom Pink introduces warmth and individuality to the chronograph form. It highlights the playful nature of the design while remaining surprisingly versatile on the wrist. Warrior Marine BlueMarine Blue offers a cooler, more restrained expression. Its deeper tone enhances the architectural qualities of the case and dial, giving the watch a composed, modern presence. Each colourway reflects NO IDENTITY’s approach to design - expressive without excess, distinctive without novelty. Movement & Functionality Powering the NO IDENTITY Warrior is the reliable VK64 quartz chronograph movement, selected for its accuracy, slim profile, and everyday dependability. The movement delivers precise chronograph functionality while supporting a clean, contemporary dial layout. This practical foundation ensures the Warrior remains functional and wearable, grounding its artistic design in everyday use. On the Wrist Despite its unconventional case shape, the Warrior wears comfortably and with balance. The sculpted proportions and thoughtful weight distribution allow it to sit naturally on the wrist, while its expressive design reveals itself gradually over time. It’s a watch that feels personal rather than performative - a statement made through design, not excess. Technical Specifications Case size: 41mm Case material: Stainless steel Case back: Stainless steel Movement type: Quartz Movement no.: VK64 Dial: Blossom pink dial Glass: Sapphire Water resistance: 5ATM, ISO 22810 Strap: Stainless steel bracelet Buckle: Stainless steel deployant buckle Warranty: 1 year  

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The NO IDENTITY Warrior is a daring reinterpretation of the sports chronograph, shaped by artistic imagination rather than strict convention. Inspired by paper watch artist Labeg’s visionary approach to iconic chronograph designs, the Warrior blends familiar cues with playful distortion - challenging norms while retaining refinement and clarity. Defined by its unconventional asymmetrical case and expressive dial layout, the Warrior introduces visual tension without sacrificing legibility. It is a chronograph that feels confident, creative, and distinctly modern - a design that questions tradition without abandoning it. Available in Blossom Pink and Marine Blue, each variant offers a unique personality while sharing the same design-led philosophy. Why We Curated This A design-forward reinterpretation of the sports chronograph Artistic influence that embraces asymmetry and expression Reliable chronograph performance beneath a bold exterior Design & Artistic Influence The Warrior draws from Labeg’s paper-based reinterpretations of iconic watches, where familiar forms are deliberately rebalanced through altered proportions and whimsical distortion. This influence is evident in the asymmetrical case geometry and layered dial composition, where balance is achieved through intention rather than symmetry. While the design subtly references the language of classic sports chronographs, it avoids direct imitation. Instead, the Warrior offers a contemporary perspective - expressive, confident, and quietly irreverent. Colour Variants Warrior Blossom PinkSoft yet confident, Blossom Pink introduces warmth and individuality to the chronograph form. It highlights the playful nature of the design while remaining surprisingly versatile on the wrist. Warrior Marine BlueMarine Blue offers a cooler, more restrained expression. Its deeper tone enhances the architectural qualities of the case and dial, giving the watch a composed, modern presence. Each colourway reflects NO IDENTITY’s approach to design - expressive without excess, distinctive without novelty. Movement & Functionality Powering the NO IDENTITY Warrior is the reliable VK64 quartz chronograph movement, selected for its accuracy, slim profile, and everyday dependability. The movement delivers precise chronograph functionality while supporting a clean, contemporary dial layout. This practical foundation ensures the Warrior remains functional and wearable, grounding its artistic design in everyday use. On the Wrist Despite its unconventional case shape, the Warrior wears comfortably and with balance. The sculpted proportions and thoughtful weight distribution allow it to sit naturally on the wrist, while its expressive design reveals itself gradually over time. It’s a watch that feels personal rather than performative - a statement made through design, not excess. Technical Specifications Case size: 41mm Case material: Stainless steel Case back: Stainless steel Movement type: Quartz Movement no.: VK64 Dial: Blue dial Glass: Sapphire Water resistance: 5ATM, ISO 22810 Strap: Stainless steel bracelet Buckle: Stainless steel deployant buckle Warranty: 1 year  

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Bold, playful, and unapologetically expressive - the SEVENFRIDAY C1/01 “PDP” is part of the C-Series collaboration with Indian fashion label Papa Don’t Preach by Shubhika. Blending contemporary watch design with high-fashion artistry, it stands out as one of SEVENFRIDAY’s most distinctive creations. Inspiration & Design Created in collaboration with the all-women design team at Papa Don’t Preach, the C1/01 reinterprets SEVENFRIDAY’s architectural design language through a vibrant, fashion-forward lens. At the centre of the dial is a striking Indian Leopard Cat motif, surrounded by bold colours, intricate detailing, and expressive patterns - a visual celebration of individuality and creative freedom. Dial & Case Details The 42mm stainless steel case features grooved bezel lines filled with green Berlac lacquer, paired with a heart-shaped crown accented with matching lacquer inlay - subtle yet playful details that reinforce the collaboration’s identity. A three-layer dial construction brings depth and dimension, showcasing the Leopard Cat artwork with clarity and visual impact. At 9 o’clock, the engraved SEVENFRIDAY ♡ PDP signature marks this unique partnership. Movement & Features The C1/01 is powered by a Swiss quartz Ronda 712 movement, offering reliable timekeeping within its highly expressive design. A polycarbonate caseback houses an embedded NFC chip, allowing for secure authentication and warranty activation via the SEVENFRIDAY app - a signature feature of the brand. Bracelet & Wearability Fitted with a five-row stainless steel bracelet featuring alternating brushed and polished finishes, the watch balances comfort with a strong wrist presence. Despite its bold design, the C1/01 remains highly wearable for everyday styling. Collector Positioning The C1/01 is for those who see watches as an extension of personal style - a statement piece that blends fashion, art, and watch design into a single, expressive object. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 42.5 x 42mm Case material: TV-cushion shape stainless steel; engraved collaboration logo SEVENFRIDAY ♡ PDP on the case side at 9H Case back: Special collaboration polycarbonate chip cover allowing the connection between the 7F app on your phone and the inlaid NFC chip Movement type: Quartz Movement no.: Ronda 712 Interface: Three layers construction; dial displaying an Indian Leopard Cat décor, exclusively designed by PDP for SEVENFRIDAY; applied dial ring in galvanic rhodium, engraved SEVENFRIDAY X PAPA DON'T PREACH highlighting the official collaboration; stainless steel bezel with grooved lines refilled with green berlac lacquer; stainless steel special heart-shaped crown with recessed area refilled in green berlac lacquer Glass: K1 hardened mineral with anti-reflective coating Water resistance: 3ATM Strap type: Bracelet Strap material: Stainless steel bracelet  Buckle: Deployant clasp Warranty: 2 years + 1 additional year with registration on the 7F app  

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Striking, vibrant, and expressive - the SEVENFRIDAY C2/01 PDP expands the C-Series collaboration with Papa Don’t Preach by Shubhika. Blending contemporary watch design with fashion-led artistry, it reimagines SEVENFRIDAY’s signature aesthetic through a more playful and decorative lens. Inspiration & Design The C2/01 celebrates cross-cultural creativity through a dial inspired by Indian floral motifs, brought to life by PDP’s all-women design team. The result is a vivid composition of colour, pattern, and detail; an artistic interpretation that reflects both feminine strength and bold self-expression, while remaining grounded in SEVENFRIDAY’s architectural design language. Dial & Case Details The 42 × 42.5mm stainless steel case is finished in gold PVD, with grooved bezel lines accented in pink Berlac lacquer for a refined yet playful contrast. A heart-shaped crown with matching lacquer detail reinforces the collaboration’s distinctive identity. The three-layer dial construction creates depth and dimension, allowing the floral artwork to unfold across multiple levels. At 9 o’clock, the engraved SEVENFRIDAY ♡ PDP signature highlights this unique partnership. Movement & Features The C2/01 is powered by a Swiss quartz Ronda 712 movement, offering dependable precision within a design-led timepiece. A polycarbonate caseback integrates SEVENFRIDAY’s NFC technology, enabling secure authentication and extended warranty activation via the SEVENFRIDAY app. Bracelet & Wearability Fitted with a five-row stainless steel bracelet in gold PVD, the combination of brushed and polished finishes enhances both comfort and visual presence. Despite its bold design, the watch remains balanced on the wrist, making it suitable for both statement styling and everyday wear. Collector Positioning The C2/01 is for those who appreciate watches as a form of self-expression - a piece that blends colour, culture, and contemporary design into a single, distinctive statement. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 42.5 x 42mm Case material: TV-cushion shape stainless steel; engraved collaboration logo SEVENFRIDAY ♡ PDP on the case side at 9H Case back: Special collaboration polycarbonate chip cover allowing the connection between the 7F app on your phone and the inlaid NFC chip Movement type: Quartz Movement no.: Ronda 712 Interface: Three layers construction; dial displaying an Indian flower décor, exclusively designed by PDP for SEVENFRIDAY; applied dial ring in galvanic gold, engraved SEVENFRIDAY X PAPA DON`T PREACH highlighting the official collaboration; stainless steel, treated in gold PVD bezel with grooved lines refilled with pink berlac lacquer; stainless steel special heart-shaped crown, recessed area refilled in pink berlac lacquer Glass: K1 hardened mineral with anti-reflective coating Water resistance: 3ATM Strap type: Bracelet Strap material: Stainless steel gold PVD bracelet  Buckle: Deployant clasp Warranty: 2 years + 1 additional year with registration on the 7F app  

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A fusion of urban grit and futuristic design - the SEVENFRIDAY SF M1B/01 “Urban Explorer” is a standout piece within the M-Series lineup, created for those who navigate the city with curiosity and intent. Blending layered construction with industrial detailing, it reflects SEVENFRIDAY’s signature approach to modern watch design. Inspiration & Design The “Urban Explorer” draws its character from the city - from industrial textures to the rhythm of movement and discovery. Its multi-level dial reveals a complex composition of stamped pattern plates, overlapping discs, and the signature “Y-wing” bridge overlay. These elements create depth, contrast, and a constant sense of motion, offering a dynamic visual experience with every glance. Dial & Case Details Housed in a 47.6×47mm square-cushion stainless steel case, the M1B/01 features a dark blue PVD “animation ring” paired with black grooved bezel lines, creating strong visual contrast and detail. The hardened K1 mineral crystal, treated with anti-reflective coating, protects the dial while maintaining clarity across its layered construction. Movement & Features The M1B/01 is powered by a customised Miyota 8215 automatic movement, delivering reliable performance with an approximate 40-hour power reserve. An embedded NFC chip within the caseback allows for secure authentication and registration via the SEVENFRIDAY app, reinforcing the brand’s modern, connected approach. Bracelet / Strap & Wearability The watch is fitted with a distinctive strap combining blue denim with black calfskin leather, finished with a beige-stamped lining for added comfort. Despite its bold case size, the ergonomic construction ensures a secure and comfortable fit for daily wear. With 3ATM water resistance, it is suited for everyday urban use. Collector Positioning The M1B/01 “Urban Explorer” is for those drawn to industrial design and layered aesthetics - a watch that reflects individuality, movement, and the energy of modern city life. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Polished stainless steel square-cushion shape Animation ring: Polished stainless steel, dark blue PVD treatment Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: 7-layered architectural interface; gun metal plate holding the chevron steel flooring tread, framed over a brushed rhodium plate; deep brushed rhodium plate at the center, framing the running second time-reading window. one brushed screw; brushed arch plate with two screws, framing the hour & minute time-reading window; brushed plate with black relief SEVENFRIDAY logo Glass: Hardened K1 mineral glass; one-layer anti-reflective coating Water resistance: 3ATM Strap type: Combination Strap material: Genuine blue denim; black calf skin leather stitched over the holes; beige stamped lining Buckle: Tang buckle Features: - Hours: Large black disc on the left side window- Minutes: Medium black disc on the left side window- Seconds: Blue spinning line turning clockwise, moving along the rectangular window at the center Warranty: 2 years + 1 additional year with registration on the 7F App

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Inspired by industrial elegance - the SEVENFRIDAY M2/02 blends mechanical motifs with refined finishing, combining layered construction with warm rose gold and graphite tones. It offers a more polished interpretation of SEVENFRIDAY’s signature design language. Inspiration & Design Drawing from copper piping and machinery of the Industrial Revolution, the M2/02 transforms functional engineering elements into a cohesive visual composition. The interplay of rose gold and dark grey mirror-PVD surfaces evokes pipes, gears, and mechanical flow - creating a design that feels both structured and expressive. Dial & Case Details Housed in a 47 × 47.6 mm stainless steel case with rose gold PVD treatment, the M2/02 features a dark grey mirror-PVD bezel accented with rose gold highlights and a sandblasted animation ring. The dial is constructed across seven alternating layers in dark grey and rose gold, finished in a mix of cast iron grain, opalin, matte, and satin textures. Three custom discs display the hours, minutes, and seconds, read from right to left - a distinctive feature of SEVENFRIDAY’s display system. Movement & Features The M2/02 is powered by the Miyota 8215 automatic movement, delivering reliable performance with an approximate 40-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration through the SEVENFRIDAY App, integrating modern functionality into the mechanical experience. Bracelet / Strap & Wearability Fitted with a brown calfskin suede leather strap with matching stitching and SEVENFRIDAY branding, the watch offers a comfortable and secure fit on the wrist. Despite its bold presence, the case construction ensures balanced wearability. With 3 ATM water resistance, it is suitable for everyday urban use. Collector Positioning The M2/02 appeals to collectors who appreciate industrial design with a more refined, elevated aesthetic - a piece that balances mechanical expression with a warmer, more polished visual tone. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel with 5N rose gold PVD treatment Animation ring: Stainless steel, sandblasted dark grey PVD Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: Dark grey and 5N rose gold, 7 layers, 11 applied parts Glass: Hardened K1 mineral glass; one-layer anti-reflective coating Water resistance: 3ATM Strap type: Leather Strap material: Calf Buckle: Tang buckle Features: 3 customised discs – hour, minute, second; 5N rose gold stainless steel identification plate at 3 o’clock position Warranty: 2 years + 1 additional year with registration on the 7F App

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Bold, unapologetic, and industrial at heart - the SEVENFRIDAY M2/05 “Action Talks” embodies the brand’s signature design language with a more assertive, message-driven edge. Combining layered construction with strong visual contrasts, it delivers a watch that is both expressive and distinctive. Inspiration & Design The M2/05 builds on SEVENFRIDAY’s industrial design philosophy while introducing a more rebellious narrative. Its dial prominently features the brand’s mantra, “Action Talks, Bullshit Walks,” transforming the watch into a statement of intent as much as a timepiece. The overall design reflects urban energy and mechanical inspiration, balancing structure with attitude. Dial & Case Details Housed in a 47 × 47.6 mm stainless steel case, the M2/05 features a polished bezel with deep black grooved accents that frame the dial with strong definition. A bronze-toned animation ring introduces warmth, contrasting against the stone-grey dial plate. The seven-layer dial construction creates depth and dimension, while textured surfaces and carefully cut minute tracks highlight the watch’s mechanical complexity. Movement & Features The M2/05 is powered by the Miyota 8215 automatic movement, offering reliable performance with an approximate 40-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration through the SEVENFRIDAY App, adding a layer of digital connectivity to the mechanical experience. Bracelet / Strap & Wearability The watch is paired with a green calfskin leather strap, oiled for softness and finished with tone-on-tone stitching for a cohesive look. Despite its bold design, the watch remains comfortable on the wrist, with a balanced case profile suited for daily wear. With 3 ATM water resistance, it is designed for everyday urban use. Collector Positioning The M2/05 is for those who appreciate watches with attitude - a piece that combines industrial design, layered construction, and a strong visual identity into a confident statement on the wrist. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel Animation ring: Stainless steel, with a bronze PVD treatment, and special bouchonné finishing; polished stainless steel bezel, with grooved line refilled with black Berlac® painting Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: Multilayer interface with 7 layers; minute plate with deep stamped pattern surrounded by décor plate and highlight engraving: ACTION TALKS BULLSHIT WALKS Glass: Sapphire Water resistance: 3ATM Strap type: Leather Strap material: Calf Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F App

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Launch into new frontiers - the SEVENFRIDAY M3/07 “Spaceship II” channels industrial futurism and layered mechanics into a bold, design-led timepiece. Expanding the M-Series language, it brings together structure, contrast, and depth in a distinctly modern expression. Inspiration & Design The “Spaceship II” draws inspiration from engineered control panels and mechanical systems, translating functional elements into a cohesive visual composition. Its design reflects movement, precision, and purpose - combining industrial cues with a futuristic aesthetic that feels both technical and expressive. Dial & Case Details Housed in a 47 × 47.6 mm stainless steel case with black PVD finish, the M3/07 features a three-piece construction comprising bezel, main case with animation ring, and caseback. The dial is built across five layers, alternating jet black polished surfaces with gunmetal grain stamping to create contrast and texture. Applied elements punctuate the upper dial, enhancing depth and visual clarity. Black silicone and recycled nylon form part of the animation ring, adding material contrast to the composition. The watch is protected by a sapphire crystal with anti-reflective coating for improved legibility. Movement & Features The M3/07 is powered by the Miyota 8215 automatic movement, offering reliable performance with an approximate 40-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration through the SEVENFRIDAY App, integrating digital functionality into the mechanical design. Bracelet / Strap & Wearability Fitted with a black calfskin leather strap, padded and stitched for comfort, the watch balances its bold case design with a secure and wearable fit. Despite its strong visual presence, the ergonomic construction ensures everyday comfort. With 3 ATM water resistance, it is suitable for daily urban use. Collector Positioning The M3/07 “Spaceship II” is for those drawn to futuristic design and layered mechanical aesthetics - a watch that reflects individuality through structure, contrast, and bold visual identity. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel with PVD gun metal treatment and polished finishing Animation ring: Black matte silicone with one groove Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: Seven layers of black, grey and gun metal coloured discs, alternately finished with sandblasted, polished and grained treatment and six decorative gun metal-coloured screws on the upper layer; the left-sided hour indication is highlighted through the horizontal "Y"-shaped disc; grey colour-printed SEVENFRIDAY logo with "Automatic" insignia below Glass: Sapphire Water resistance: 3ATM Strap type: Combination Strap material: Black calf leather and silicone Buckle: Tang buckle Features: Three overlapping sandblasted white discs with black printed numbers and tracks indicating hours, minutes and seconds with blue colour-printed hour indicator at 9H mark and minute indicator on inner circle Warranty: 2 years  + 1 additional year with registration on the 7F App

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Streamlined, aerodynamic, and boldly modern - the SEVENFRIDAY ME1/01 introduces the ME-Series, a collection inspired by the Maya Principle: Most Advanced Yet Acceptable. It presents a more refined evolution of SEVENFRIDAY’s design language while retaining its signature layered construction. Inspiration & Design Guided by the Maya Principle, the ME1/01 balances forward-thinking design with everyday wearability. Its slimmer, more rounded case marks a shift from the brand’s traditional square forms, offering a softer, more ergonomic profile. At the same time, the layered dial construction maintains SEVENFRIDAY’s industrial DNA, creating depth and visual intrigue through a combination of mechanical and decorative elements. Dial & Case Details The 44 × 44.5 mm case features a grooved bezel accented with blue Berlac lacquer, introducing a subtle yet distinctive colour contrast. Three cut-out sapphire crystal segments add complexity to the dial, revealing a five-layer construction that combines rhodium-cut panels, blue lacquer details, and engraved pointers at 12 and 9 o’clock. Time is displayed via rotating discs for hours and minutes, offering a dynamic and unconventional reading experience. Movement & Features The ME1/01 is powered by the TMI NH70 skeleton automatic movement, delivering approximately 41 hours of power reserve. The partially openworked movement is visible beneath the dial, reinforcing SEVENFRIDAY’s emphasis on mechanical expression. An NFC chip embedded in the caseback enables secure authentication and registration via the SEVENFRIDAY App. Bracelet / Strap & Wearability The watch is fitted with a black calf leather strap, finished with tone-on-tone stitching and secured by a stainless steel butterfly clasp for a clean, refined look. With its slimmer case profile and improved ergonomics, the ME1/01 offers enhanced comfort on the wrist while maintaining a strong visual presence. Collector Positioning The ME1/01 appeals to collectors who appreciate a more refined and wearable interpretation of SEVENFRIDAY’s design language - a piece that balances innovation with everyday versatility. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with blue berlac lacquer; top domed part of the bezel horizontally satined.; engraved SEVENFRIDAY logo in the centre Case back: Polished caseback with embedded NFC chip for authentication purposes Movement type: Automatic Movement no.: Seiko NH70 Power reserve: Approx 40hrs Interface: Five layers construction; middle layer in polished rhodium cutouts with triangular pointers at 12H and 9H, both polished rhodium and filled with matt white painting; top layer with horizontally brushed rhodium with area lacquered in blue; matte blue hour disc with relief white color printed numbers and tracks; fine sandblasted rhodium galvanic treated minute disc with relief printed numbers and tracks in blue Glass: Three sapphire glasses with anti-reflective coating at the bottom Water resistance: 5ATM Strap type: Strap Strap material: Black calf leather with black stitching Buckle: Stainless steel deployant clasp Warranty: 2 years + 1 additional year with registration on the 7F app

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Streamlined, aerodynamic, and boldly modern, the SEVENFRIDAY ME1/01M sharpens the identity of the ME-Series. Inspired by the Maya Principle - Most Advanced Yet Acceptable - it combines futuristic design with everyday wearability, now paired with a Milanese stainless steel bracelet for a more versatile, contemporary expression. Inspiration & Design Guided by the Maya Principle, the ME1/01M balances advanced aesthetics with familiarity and comfort. Its rounded case profile marks a departure from SEVENFRIDAY’s traditional square form, while the layered dial preserves the brand’s signature mechanical depth. The result is a design that feels progressive yet approachable - visually engaging without sacrificing wearability. Dial & Case Details The 44 × 44.5 mm stainless steel case features a grooved bezel accented with blue Berlac lacquer, introducing a subtle yet distinctive highlight. Three cut-out sapphire crystal panels add architectural dimension, revealing a five-layer dial composed of rhodium-cut elements, blue lacquer details, and engraved pointers at 12 and 9 o’clock. Time is displayed via rotating discs for hours and minutes, offering a dynamic and unconventional reading experience. Movement & Features The ME1/01M is powered by the TMI NH70 skeleton automatic movement, delivering approximately 41 hours of power reserve. Visible through the dial, the partially openworked movement reinforces SEVENFRIDAY’s focus on mechanical expression. An NFC chip embedded in the caseback enables secure authentication and registration via the SEVENFRIDAY App. Bracelet / Strap & Wearability This edition is fitted with a Milanese-style stainless steel bracelet, offering a refined, fluid drape on the wrist and a more contemporary, urban aesthetic. The slimmer case profile combined with the bracelet enhances overall comfort and versatility, allowing the watch to transition easily between casual and more formal settings. Collector Positioning The ME1/01M is suited for collectors who appreciate modern design with versatility - a piece that blends SEVENFRIDAY’s signature aesthetic with a more refined, adaptable wearing experience. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with blue berlac lacquer; top domed part of the bezel horizontally satined.; engraved SEVENFRIDAY logo in the centre Case back: Polished caseback with embedded NFC chip for authentication purposes Movement type: Automatic Movement no.: Seiko NH70 Power reserve: Approx 40hrs Interface: Five layers construction; middle layer in polished rhodium cutouts with triangular pointers at 12H and 9H, both polished rhodium and filled with matt white painting; top layer with horizontally brushed rhodium with area lacquered in blue; matte blue hour disc with relief white color printed numbers and tracks; fine sandblasted rhodium galvanic treated minute disc with relief printed numbers and tracks in blue Glass: Three sapphire glasses with anti-reflective coating at the bottom Water resistance: 5ATM Strap type: Bracelet Strap material: Stainless steel, Milanese Buckle: Stainless steel sliding buckle Warranty: 2 years + 1 additional year with registration on the 7F app

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