The NO IDENTITY Aquanoid Rosie Black forms part of a collection inspired by paper watch artist Labeg, whose distinctive interpretations of iconic watch designs challenge convention through asymmetry, colour, and artistic freedom. The Aquanoid line embraces this approach, blending whimsical visual cues with a refined mechanical foundation. In the Rosie Black edition, the design introduces a subtle interplay between warmth and depth. The painterly annual-calendar style dial brings texture and visual rhythm to a dark base, creating a watch that feels expressive yet composed. It offers a contemporary reinterpretation of a familiar sports-watch silhouette - playful in spirit, but grounded in everyday wearability. Designed for those who value individuality expressed with restraint, the Aquanoid Rosie Black delivers character without excess. Why We Curated This A design-forward reinterpretation of a modern sports-watch archetype A colourway that softens contrast while retaining visual depth Proven mechanical reliability beneath an artistic exterior Design & Artistic Influence The Aquanoid series draws inspiration from Labeg’s paper watch creations, where iconic forms are reimagined through altered proportions and playful reinterpretation. This influence is reflected in the Aquanoid’s asymmetrical case geometry and unconventional dial layout, where balance is achieved through intent rather than symmetry. The Rosie Black colourway introduces a gentle warmth to the darker palette, allowing the painterly dial elements to stand out with subtlety. The result is a watch that feels modern and expressive, without drifting into novelty. Movement & Reliability Powering the Aquanoid Rosie Black is the Miyota 9015 automatic movement, selected for its slim profile, consistent accuracy, and proven reliability. This dependable calibre ensures that the watch’s artistic expression is supported by a mechanical platform suitable for daily wear. It’s a pairing that keeps creativity grounded in practicality. On the Wrist Despite its unconventional visual language, the Aquanoid Rosie Black wears with ease. The softened tones and balanced proportions allow it to integrate naturally into daily wear, while its asymmetrical details reveal themselves gradually over time. This is a watch that feels personal and considered - expressive without being overstated. Technical Specifications Case size: 40x44mm Case material: Stainless steel, rose gold PVD Case back: Stainless steel, rose gold PVD Movement type: Automatic Movement no.: Miyota 9015 Dial: Black Glass: Sapphire Water resistance: 10ATM Strap: Rubber Buckle: Stainless steel, rose gold PVD deployant buckle Warranty: 1 year  

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The NO IDENTITY Aquanoid Knight Black is part of a collection inspired by paper watch artist Labeg, whose imaginative reinterpretations of iconic watch designs challenge convention through distortion, asymmetry, and artistic freedom. The Aquanoid line embraces these principles, blending whimsical design cues with a refined mechanical foundation. In the Knight Black edition, this philosophy is expressed through a darker, more restrained palette. The painterly annual-calendar style dial introduces texture and depth against a deep black backdrop, creating a watch that feels bold yet composed. It offers a contemporary reinterpretation of a familiar sports-watch silhouette - confident without excess, expressive without noise. Designed for those who appreciate individuality expressed quietly, the Aquanoid Knight Black balances daily wearability with understated sophistication. Why We Curated This A design-forward reinterpretation of a recognisable sports-watch form A restrained colourway that highlights texture and asymmetry Reliable mechanical performance beneath a distinctive exterior Design & Artistic Influence The Aquanoid series draws directly from Labeg’s paper watch creations, where iconic designs are reimagined through altered proportions and playful visual logic. This influence is evident in the Aquanoid’s asymmetrical case construction and unconventional dial layout, where balance is achieved through intention rather than symmetry. The Knight Black colourway sharpens this concept. Its deep black tones emphasise form, shadow, and contrast, allowing the painterly elements of the dial to emerge subtly - a design that feels modern, architectural, and quietly expressive. Movement & Reliability Powering the Aquanoid Knight Black is the Miyota 9015 automatic movement, selected for its slim profile, proven reliability, and consistent performance. This dependable calibre anchors the watch’s artistic design in practical, everyday functionality. It’s a pairing that ensures the Aquanoid remains wearable and trustworthy, not just visually engaging. On the Wrist Despite its unconventional design language, the Aquanoid Knight Black wears comfortably and confidently. The softened case proportions and dark colour palette allow it to integrate seamlessly into daily wear, while its asymmetrical details reward closer inspection over time. This is a watch that feels personal and deliberate - expressive without being attention-seeking. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Black Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

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The NO IDENTITY Aquanoid Avocado Green belongs to a collection inspired by paper watch artist Labeg, whose playful reinterpretations of iconic watch designs challenge convention through form and expression. Rather than pursuing symmetry or strict tradition, the Aquanoid line embraces asymmetry, painterly dials, and a deliberate blend of modern and classic aesthetics. In the Avocado Green edition, this philosophy takes on a warmer, more expressive character. The painterly annual-calendar style dial introduces organic texture and visual rhythm, offering a fresh, contemporary take on a familiar sports-watch silhouette. It’s a design that feels creative yet wearable - distinctive without being overstated. The result is a watch for those who prefer individuality over uniformity, and style that feels effortless rather than engineered. Why We Curated This An artistic reinterpretation of a well-known sports-watch archetype A distinctive colourway that balances playfulness with refinement Proven mechanical reliability beneath a bold, expressive design Design & Artistic Influence The Aquanoid series draws direct inspiration from Labeg’s paper watch creations — works that distort, exaggerate, and reframe iconic designs through an artistic lens. This influence is visible in the Aquanoid’s asymmetrical case construction and whimsical dial layout, where visual balance is intentionally reimagined rather than preserved. The Avocado Green colourway enhances this creative intent. Its soft green tone introduces warmth and personality while remaining grounded enough for everyday wear, giving the watch a contemporary charm that feels both modern and approachable. Movement & Reliability Powering the Aquanoid Avocado Green is the Miyota 9015 automatic movement, selected for its slim profile, reliability, and consistent performance. This trusted mechanical calibre provides a solid foundation, ensuring that the watch’s expressive exterior is matched by dependable everyday function. It’s a pairing of creativity and credibility - artistic on the surface, practical at its core. On the Wrist Despite its unconventional visual language, the Aquanoid Avocado Green wears with ease. The case proportions and softened green palette allow it to sit comfortably on the wrist, adapting well to casual settings while offering enough character to stand out. This is a watch that feels personal rather than performative - one that reflects identity subtly, through design choices rather than declarations. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Avocado green Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

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The NO IDENTITY Aquanoid Ash Blue belongs to a collection inspired by paper watch artist Labeg, whose imaginative reinterpretations of iconic watch designs challenge convention through form and expression. Rather than replicating the familiar, the Aquanoid line reworks recognisable silhouettes with asymmetry, painterly dials, and an intentionally unconventional visual language. In the Ash Blue edition, this approach takes on a softer, more refined tone - expressive yet composed, creative without excess. Inspiration & Artistic Influence The Aquanoid line draws directly from Labeg’s paper watch creations: sculptural studies that distort, exaggerate, and reinterpret iconic designs through artistic freedom rather than technical replication. This influence is evident in the Aquanoid’s asymmetrical case geometry and rebalanced proportions. Familiar elements are intentionally shifted, creating visual tension and character while retaining a recognisable sports-watch foundation. For the Ash Blue variant, this artistic language is softened. Muted blue tones and painterly textures introduce calm and restraint, allowing the design to feel contemporary rather than confrontational. Dial & Case Details The Ash Blue dial features a painterly surface treatment that evokes the rhythm of an annual calendar - expressive rather than literal, layered rather than rigid. The result is depth and character without strict symmetry. The asymmetrical case reinforces this design philosophy, offering an unconventional profile that reveals itself gradually on the wrist. Clean finishing and balanced proportions ensure that despite its artistic intent, the watch remains visually composed and wearable. Movement & Mechanics Powering the Aquanoid Ash Blue is the Miyota 9015 automatic movement, selected for its proven reliability, slim profile, and consistent performance. This dependable mechanical platform grounds the watch’s expressive exterior in everyday practicality, ensuring that creativity does not come at the expense of function. Bracelet/Strap & Wearability Despite its unconventional design language, the Aquanoid Ash Blue wears comfortably and confidently. The case proportions, softened dial tones, and balanced weight distribution keep the watch approachable for daily wear. Rather than demanding attention, its details reveal themselves over time - a piece that feels personal rather than declarative. Final Impression The NO IDENTITY Aquanoid Ash Blue is a study in restrained creativity. It challenges familiar forms without abandoning wearability, pairing artistic influence with mechanical reliability. A watch for those who value individuality expressed through nuance, not noise. Technical Specifications Case size: 40x44mm Case material: Stainless steel Case back: Stainless steel Movement type: Automatic Movement no.: Miyota 9015 Dial: Ash blue  Glass: Sapphire Water resistance: 10ATM Strap: Rubber Warranty: 1 year  

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Industrial design meets Italian elegance, the SEVENFRIDAY ME3/01 blends futuristic engineering with effortless style. Part of the evolving ME-Series, it brings together refined form, layered construction, and a more lifestyle-driven aesthetic. Inspiration & Design Guided by the Maya Principle - Most Advanced Yet Acceptable - the ME3/01 balances forward-looking design with everyday wearability. Its organically rounded case introduces a softer, more fluid silhouette, inspired by motion and speed - from high-speed travel through tunnels to the effortless rhythm of urban life. The result is a watch that feels both contemporary and expressive, with a distinct sense of character. Dial & Case Details The 44mm stainless steel case is finished in stone blue PVD with polished accents, creating contrast while maintaining a cohesive, modern look. The smooth case profile enhances SEVENFRIDAY’s multi-layered dial construction, giving the watch depth and visual movement. Subtle variations in finishing across the dial contribute to its dynamic appearance without overwhelming the overall design. Movement & Features The ME3/01 is powered by the skeleton TMI NH70 automatic movement, delivering approximately 41 hours of power reserve. Visible through the dial, the partially openworked movement reinforces SEVENFRIDAY’s emphasis on mechanical expression. An NFC chip embedded in the caseback enables secure authentication and registration via the SEVENFRIDAY App. Bracelet / Strap & Wearability Fitted with a blue suede leather strap, the ME3/01 offers a comfortable and refined wearing experience while complementing the case’s colour palette. Its slimmer, rounded case profile improves ergonomics, allowing the watch to sit naturally on the wrist and transition easily across different settings. Collector Positioning The ME3/01 is suited for collectors who appreciate design-led watches with a more lifestyle-oriented approach - a piece that balances mechanical identity with effortless, everyday style. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with blue berlac lacquer; top domed part of the bezel horizontally satined.; engraved SEVENFRIDAY logo in the centre Case back: Polished caseback with embedded NFC chip for authentication purposes Movement type: Automatic Movement no.: Seiko NH70 Power reserve: Approx 40hrs Interface: Five layers construction; middle layer in polished rhodium cutouts with triangular pointers at 12H and 9H, both polished rhodium and filled with matt white painting; top layer with horizontally brushed rhodium with area lacquered in blue; matte blue hour disc with relief white color printed numbers and tracks; fine sandblasted rhodium galvanic treated minute disc with relief printed numbers and tracks in blue Glass: Three sapphire glasses with anti-reflective coating at the bottom Water resistance: 5ATM Strap type: Strap Strap material: Suede blue leather Buckle: Stainless steel deployant clasp Warranty: 2 years + 1 additional year with registration on the 7F app

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Built for movement across borders - the SEVENFRIDAY PG1/01 introduces the brand’s first GMT complication, combining dual-time functionality with a refined retro-futuristic design, now paired with a calf leather strap for added versatility. Inspiration & Design The PG1/01 marks SEVENFRIDAY’s expansion into functional watchmaking, bringing GMT capability into its distinctive industrial design language. Part of the PG-Series, an extension of the retro-futuristic ME and PE collections, it draws from architectural brutalism and aerodynamic forms. Guided by the Maya Principle - Most Advanced Yet Acceptable - the design balances innovation with intuitive wearability. Dial & Case Details Housed in a streamlined, rounded case, the PG1/01 reflects a more refined evolution of SEVENFRIDAY’s signature form. The dial is carefully structured to integrate the GMT function while maintaining clarity, allowing dual-time reading without overwhelming the design. Its layered construction retains depth while presenting a cleaner, more balanced visual composition. Movement & Features The PG1/01 features SEVENFRIDAY’s first GMT (dual-time) function, enabling the wearer to track a second time zone - ideal for travel and global lifestyles. Powered by an automatic mechanical movement, it delivers reliable performance with added functionality. An NFC chip embedded in the caseback allows secure authentication and registration via the SEVENFRIDAY App. Bracelet / Strap & Wearability This edition is paired with a calf leather strap, offering a softer, more classic wearing experience compared to the bracelet version. The combination of leather and the watch’s rounded case profile enhances comfort, making it well suited for extended daily wear across different settings. Collector Positioning The PG1/01 is suited for collectors who want SEVENFRIDAY’s bold design language with added functionality, expressed in a more classic and versatile format. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; top domed part of the case body horizontally satined, lower part polished; polished bezel with sunray brushed finishing on the inner part; bezel grooved line refilled with matt black Berlac lacquer Case back: Sunray satined and polished caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Miyota 9075 Power reserve: Approx 42hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal and sunray satined parts; base plate in sandblasted galvanic gun metal; central applied ring is circular satined rhodium with engraved and refilled numbers and markers; pointer shaped window between 4h and 5h indicates date function; 24-hour disc in galvanic gun metal opalin with cut outs and glossy yellow relief printed marker; 12-hour hand in glossy turquoise; minute hand in glossy white and luminous tip; seconds hand in fine sandblasted rhodium with matt black circle and pointer Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Strap Strap material: Black calf leather Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

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Built for movement across borders - the SEVENFRIDAY PG1/01M introduces the brand’s first GMT complication, now paired with a Milanese stainless steel bracelet for a more refined, contemporary travel-ready look. Inspiration & Design The PG1/01M marks the evolution of SEVENFRIDAY into functional travel watchmaking, while retaining its distinctive industrial DNA. Part of the PG-Series, an extension of the retro-futuristic ME and PE collections, the design draws from architectural brutalism and aerodynamic forms. Guided by the Maya Principle - Most Advanced Yet Acceptable - it balances added functionality with a clean and intuitive visual language. Dial & Case Details Housed in a streamlined, rounded case, the PG1/01M reflects a more refined interpretation of SEVENFRIDAY’s signature design. The dial layout is structured to support dual-time readability while maintaining clarity, integrating the GMT function seamlessly into the overall design without overwhelming the visual composition. Its layered construction retains depth while presenting a more controlled and balanced aesthetic compared to earlier series. Movement & Features The PG1/01M introduces SEVENFRIDAY’s first GMT (dual-time) function, allowing the wearer to track a second time zone - ideal for frequent travellers and global lifestyles. Powered by an automatic mechanical movement, it delivers reliable performance while expanding the brand’s functional capabilities. An NFC chip embedded in the caseback enables secure authentication and registration via the SEVENFRIDAY App. Bracelet / Strap & Wearability This edition is fitted with a Milanese stainless steel bracelet, offering a more refined and contemporary expression of the PG-Series. The fine mesh construction enhances comfort and flexibility on the wrist, while elevating the overall look — making it suitable across both casual and more formal settings. Combined with the streamlined case profile, the watch wears lighter and more fluidly than its presence suggests. Collector Positioning The PG1/01M is suited for collectors who appreciate SEVENFRIDAY’s design language but seek added functionality - a piece that combines bold aesthetics with practical utility. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; top domed part of the case body horizontally satined, lower part polished; polished bezel with sunray brushed finishing on the inner part; bezel grooved line refilled with matt black Berlac lacquer Case back: Sunray satined and polished caseback embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Miyota 9075 Power reserve: Approx 42hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic gunmetal and sunray satined parts; base plate in sandblasted galvanic gun metal; central applied ring is circular satined rhodium with engraved and refilled numbers and markers; pointer shaped window between 4h and 5h indicates date function; 24-hour disc in galvanic gun metal opalin with cut outs and glossy yellow relief printed marker; 12-hour hand in glossy turquoise; minute hand in glossy white and luminous tip; seconds hand in fine sandblasted rhodium with matt black circle and pointer Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Bracelet Strap material: Stainless steel, Milanese Buckle: Stainless steel sliding buckle Warranty: 2 years + 1 additional year with registration on the 7F app

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A bold step into retro-futurism - the SEVENFRIDAY PE2/01 refines industrial design into a cleaner, more minimal expression, balancing motion, form, and clarity within a streamlined case. Inspiration & Design The PE2/01 draws from the intersection of brutalist design and modern engineering, blending raw industrial cues with aerodynamic refinement. Inspired by vintage audio equipment and the precision of early hard drives, its design focuses on motion and rhythm rather than visual complexity. Guided by the Maya Principle - Most Advanced Yet Acceptable - the PE2/01 presents an avant-garde concept in a form that remains intuitive and wearable. Dial & Case Details Housed in a rounded, aerodynamic stainless steel case, the PE2/01 introduces a more minimal dial architecture within SEVENFRIDAY’s layered design language. At its centre, a rotating disk replaces traditional visual hierarchy, creating a hypnotic sense of motion. The cleaner layout emphasises balance and clarity, allowing the movement of time to become the focal point. The case design softens traditional industrial edges into a more fluid silhouette, enhancing both visual flow and comfort on the wrist. Movement & Features The PE2/01 is powered by an automatic mechanical movement, delivering reliable performance with an approximate 40-hour power reserve. As with all SEVENFRIDAY watches, an NFC chip is embedded within the caseback, enabling secure authentication and registration via the SEVENFRIDAY App. Bracelet / Strap & Wearability Designed with wearability in mind, the PE2/01’s rounded case profile sits comfortably on the wrist, making it suitable for extended daily wear. Its balanced proportions and streamlined form make it one of the more versatile expressions within SEVENFRIDAY’s design language. Collector Positioning The PE2/01 is suited for collectors who appreciate a more restrained interpretation of SEVENFRIDAY’s industrial DNA - a piece that focuses on motion, proportion, and clarity rather than layered complexity. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 44.5mm x 44mm Case material: Stainless steel case; bezel grooved line refilled with matte black berlac lacquer Case back: Polished and sunray brushed caseback with coffee brown PVD treatment, embedded with NFC chip for authentication and registration purposes on the 7F app Movement type: Automatic Movement no.: Seiko NH35 Power reserve: Approx 41hrs Interface: Four layers construction; black inner sloped soft touch finishing plate with high relief logo and circle line; outer ring in galvanic brown with polished and sunray brushed parts; 9h marker outlined in galvanic black opalin and filled in with beige; black galvanic sandblasted base plate, covered with a central plate in brown PVD finishing (45º brushed); opening on the 9h side (65º angle); hour disc: galvanic black opalin hour disc with relief printed glossy beige printed numbers and tracks; minute hand: fine sandblasted brown with matte black details and pointer filled in luminous beige; date disc: white opalin disc with relief printed glossy black printed numbers Glass: Sapphire with AR coating Water resistance: 5ATM Strap type: Strap Strap material: Brown calf Buckle: Stainless steel deployant buckle Warranty: 2 years + 1 additional year with registration on the 7F app

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The MECEXP MS1001 represents a fundamentally different approach to timekeeping - one that bridges traditional horology with modern electronic engineering. Founded in 2019 by industry veteran Jason, MECEXP was created to explore how emerging technologies could coexist with the tactile language of mechanical watches. Rather than relying on a conventional gear train and mainspring, the MS1001 introduces a linear flyback system inspired by high-precision industrial machinery. Driven by a leadscrew mechanism, the hands move with controlled, deliberate motion, creating a visual rhythm that feels distinctly mechanical, yet unmistakably modern. This is not a reinterpretation of heritage. It is a forward-looking instrument designed for collectors who value engineering curiosity, clarity of function, and purposeful innovation. Why We Curated This A genuinely new way of displaying time, not a cosmetic variation Industrial-grade engineering translated into a wearable object Appeals to collectors drawn to innovation beyond traditional mechanical movements Movement & Engineering At the heart of the MS1001 is a linear flyback movement inspired by the precision mechanics of 3D printers and CNC machinery. Instead of a traditional gear train, the hands are driven by a leadscrew system, producing smooth, controlled motion with exceptional accuracy. The conventional mainspring is replaced by a rechargeable lithium battery, providing up to one month of power on a single charge. This simplified architecture reduces mechanical wear while maintaining the tactile presence expected of a serious timepiece. An integrated optical tracking sensor detects crown input and communicates with a high-precision control chip, automatically aligning the hands. This ensures consistent accuracy without the need for manual recalibration - a seamless fusion of electronics and horological logic. Design & Case Construction The MS1001’s case reflects the same engineering-led philosophy as its movement. Crafted from recyclable premium steel or titanium, each case undergoes meticulous finishing through sandblasting, brushing, and polishing to achieve crisp edges and a refined, industrial aesthetic. The result is a watch that feels purposeful rather than decorative - clean in form, precise in execution, and confident in its restraint. Legibility & Everyday Use To enhance usability, the MS1001 features a discreet LED backlight, allowing the time to be read clearly in low-light conditions without disrupting the watch’s minimalist appearance. Combined with its reliable power reserve, automated hand alignment, and robust construction, the MS1001 is designed not just as a concept piece, but as a practical daily companion for modern wear. On the Wrist Despite its unconventional movement, the MS1001 wears with balance and comfort. The case proportions and smooth finishing allow it to sit naturally on the wrist, while the linear hand motion adds a subtle kinetic presence that reveals itself over time rather than demanding attention. It’s a watch that invites curiosity from those who notice - and rewards those who look closer. Technical Specifications Case size: L: 48mm, W: 38mm, H: 14.5mm Case material: Stainless steel Case back: Stainless steel Movement type: Quartz (CNC motor driving) Battery: Rechargeable Lithium battery; 270mAH capacity (comes with charging cable) Dial: Black with coloured numbers; LED backlight Glass: Sapphire Water resistance: 5ATM Strap: Nylon+Leather Warranty: 2 years  

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The MECEXP MS1001 represents a fundamentally different approach to timekeeping - one that bridges traditional horology with modern electronic engineering. Founded in 2019 by industry veteran Jason, MECEXP was created to explore how emerging technologies could coexist with the tactile language of mechanical watches. Rather than relying on a conventional gear train and mainspring, the MS1001 introduces a linear flyback system inspired by high-precision industrial machinery. Driven by a leadscrew mechanism, the hands move with controlled, deliberate motion, creating a visual rhythm that feels distinctly mechanical, yet unmistakably modern. This is not a reinterpretation of heritage. It is a forward-looking instrument designed for collectors who value engineering curiosity, clarity of function, and purposeful innovation. Why We Curated This A genuinely new way of displaying time, not a cosmetic variation Industrial-grade engineering translated into a wearable object Appeals to collectors drawn to innovation beyond traditional mechanical movements Movement & Engineering At the heart of the MS1001 is a linear flyback movement inspired by the precision mechanics of 3D printers and CNC machinery. Instead of a traditional gear train, the hands are driven by a leadscrew system, producing smooth, controlled motion with exceptional accuracy. The conventional mainspring is replaced by a rechargeable lithium battery, providing up to one month of power on a single charge. This simplified architecture reduces mechanical wear while maintaining the tactile presence expected of a serious timepiece. An integrated optical tracking sensor detects crown input and communicates with a high-precision control chip, automatically aligning the hands. This ensures consistent accuracy without the need for manual recalibration - a seamless fusion of electronics and horological logic. Design & Case Construction The MS1001’s case reflects the same engineering-led philosophy as its movement. Crafted from recyclable premium steel or titanium, each case undergoes meticulous finishing through sandblasting, brushing, and polishing to achieve crisp edges and a refined, industrial aesthetic. The result is a watch that feels purposeful rather than decorative - clean in form, precise in execution, and confident in its restraint. Legibility & Everyday Use To enhance usability, the MS1001 features a discreet LED backlight, allowing the time to be read clearly in low-light conditions without disrupting the watch’s minimalist appearance. Combined with its reliable power reserve, automated hand alignment, and robust construction, the MS1001 is designed not just as a concept piece, but as a practical daily companion for modern wear. On the Wrist Despite its unconventional movement, the MS1001 wears with balance and comfort. The case proportions and smooth finishing allow it to sit naturally on the wrist, while the linear hand motion adds a subtle kinetic presence that reveals itself over time rather than demanding attention. It’s a watch that invites curiosity from those who notice - and rewards those who look closer. Technical Specifications Case size: L: 48mm, W: 38mm, H: 14.5mm Case material: Stainless steel, black PVD Case back: Stainless steel, black PVD Movement type: Quartz (CNC motor driving) Battery: Rechargeable Lithium battery; 270mAH capacity (comes with charging cable) Dial: Black with coloured numbers; LED backlight Glass: Sapphire Water resistance: 5ATM Strap: Rubber Warranty: 2 years  

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The MECEXP MS1001 represents a fundamentally different approach to timekeeping - one that bridges traditional horology with modern electronic engineering. Founded in 2019 by industry veteran Jason, MECEXP was created to explore how emerging technologies could coexist with the tactile language of mechanical watches. Rather than relying on a conventional gear train and mainspring, the MS1001 introduces a linear flyback system inspired by high-precision industrial machinery. Driven by a leadscrew mechanism, the hands move with controlled, deliberate motion, creating a visual rhythm that feels distinctly mechanical, yet unmistakably modern. This is not a reinterpretation of heritage. It is a forward-looking instrument designed for collectors who value engineering curiosity, clarity of function, and purposeful innovation. Why We Curated This A genuinely new way of displaying time, not a cosmetic variation Industrial-grade engineering translated into a wearable object Appeals to collectors drawn to innovation beyond traditional mechanical movements Movement & Engineering At the heart of the MS1001 is a linear flyback movement inspired by the precision mechanics of 3D printers and CNC machinery. Instead of a traditional gear train, the hands are driven by a leadscrew system, producing smooth, controlled motion with exceptional accuracy. The conventional mainspring is replaced by a rechargeable lithium battery, providing up to one month of power on a single charge. This simplified architecture reduces mechanical wear while maintaining the tactile presence expected of a serious timepiece. An integrated optical tracking sensor detects crown input and communicates with a high-precision control chip, automatically aligning the hands. This ensures consistent accuracy without the need for manual recalibration - a seamless fusion of electronics and horological logic. Design & Case Construction The MS1001’s case reflects the same engineering-led philosophy as its movement. Crafted from recyclable premium steel or titanium, each case undergoes meticulous finishing through sandblasting, brushing, and polishing to achieve crisp edges and a refined, industrial aesthetic. The result is a watch that feels purposeful rather than decorative - clean in form, precise in execution, and confident in its restraint. Legibility & Everyday Use To enhance usability, the MS1001 features a discreet LED backlight, allowing the time to be read clearly in low-light conditions without disrupting the watch’s minimalist appearance. Combined with its reliable power reserve, automated hand alignment, and robust construction, the MS1001 is designed not just as a concept piece, but as a practical daily companion for modern wear. On the Wrist Despite its unconventional movement, the MS1001 wears with balance and comfort. The case proportions and smooth finishing allow it to sit naturally on the wrist, while the linear hand motion adds a subtle kinetic presence that reveals itself over time rather than demanding attention. It’s a watch that invites curiosity from those who notice - and rewards those who look closer. Technical Specifications Case size: L: 48mm, W: 38mm, H: 14.5mm Case material: Stainless steel Case back: Stainless steel Movement type: Quartz (CNC motor driving) Battery: Rechargeable Lithium battery; 270mAH capacity (comes with charging cable) Dial: Black with coloured numbers; LED backlight Glass: Sapphire Water resistance: 5ATM Strap: Rubber Warranty: 2 years  

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